Posts Tagged ‘accenture’

accenture

Changing Places LatAm: Corinna Keller, Miguel Reca, Leonardo Framil, Humberto Padilla Gonzalez , Felipe Alice…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.  ::: Miguel Reca – Dentsu Aegis Network Group ::: Accenture – Leonardo Framil  ::: Morgan Lewis – Humberto Padilla Gonzalez , Felipe Alice ::: W + K San Pablo – Alexandre Ugadin ::: CNN International – Corinna Keller ::: Twitter – Leslie Berland ::: Click here for previous Latam Changing Places editions CNN International […]


Accenture Expands Footprint in Brazil, Buys Digital Agency AD.Dialeto

What: Accenture has acquired independent Brazilian digital agency AD.Dialeto,strengthening its digital marketing services provided through Accenture Interactive, part of Accenture Digital. Why it matters: Acquisition nearly doubles Accenture Interactive footprint in the Brazilian market and increases its ability to serve clients throughout Latin America. Accenture has acquired independent Brazilian digital agency AD.Dialeto,to strengthen its digital marketing services […]


Consulting Firm Accenture to Manage BMW Global Digital Business

BMW has chosen the consulting firm Accenture to manage its digital marketing campaigns and the launching of its new web. Accenture will be responsible for all aspects of the roll-out of BMW’s new custom-built web platform across 100 markets by 2014. The consulting also will be in charge of  the agencies involved, scoping digital requirements, […]


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BRAND MARKETING RESEARCH: Sponsored Posts via Influencers, Publishers More Engaging than Organic Content

BRAND MARKETING RESEARCH: Sponsored Posts via Influencers, Publishers More Engaging than Organic Content

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Attention World Cup Marketers: Fans Will Be Engaging ‘24/7’

Attention World Cup Marketers: Fans Will Be Engaging ‘24/7’

The World Cup kicks off in Russia on June 14, 2018. While Americans won’t be able to cheer for their own national team this time, US soccer fans are more engaged and excited about the tournament than ever.


As CMOs Spend More on Mobile, Budgets Are Eaten Up by Fraud

As CMOs Spend More on Mobile, Budgets Are Eaten Up by Fraud

Only one in five advertisers said they’re able to systematically combat fraud with the right tools and expertise. Why aren’t marketers taking this growing risk head-on?