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What? WPP has attained specialist mobile apps developer Bottle Rocket
Why it matters? The investment is part of WPP’s strategy to reinforce its capabilities in digital media and mobile advertising

nokia.lumiaBottle Rocket, whose clients are National Geographic and ABC News and NBCUniversal among others, has taken in $17m profits for its 2013 fiscal year. This company produces apps for iPhone, Android and iPad devices and has around 170 people actively working. Although it will become part of WPP portfolio, the company will keep its brand.

WPP Digital’s has already purchased an Austin, Texas-based firm which develops mobile products, earlier this year.

The investment is part of WPP’s strategy to reinforce its capabilities in digital media and mobile advertising. Calvin Carter, Bottle Rocket‘s chief executive, said that the company is evolving from app developer into a firm that helps brands develop mobile and digital strategies. In recent years, the tech retailer has added services including an app platform for video delivery, a gaming platform and a mobile commerce solution.

Calvin Carter claimed : “Bottle Rocket will remain as a separate company under my leadership. What will change is our access to the top minds in the industry. Our company will be stronger, more capable and have wider national and international reach.”

Source: M&M

What? WPP has attained specialist mobile apps developer Bottle Rocket
Why it matters: The investment is part of WPP’s strategy to reinforce its capabilities in digital media and mobile advertising

nokia.lumiaBottle Rocket, whose clients are National Geographic and ABC News and NBCUniversal among others, has taken in $17m profits for its 2013 fiscal year. This company produces apps for iPhone, Android and iPad devices and has around 170 people actively working. Although it will become part of WPP portfolio, the company will keep its brand.

WPP Digital’s has already purchased an Austin, Texas-based firm which develops mobile products, earlier this year.

The investment is part of WPP’s strategy to reinforce its capabilities in digital media and mobile advertising. Calvin Carter, Bottle Rocket‘s chief executive, said that the company is evolving from app developer into a firm that helps brands develop mobile and digital strategies. In recent years, the tech retailer has added services including an app platform for video delivery, a gaming platform and a mobile commerce solution.

Calvin Carter claimed : “Bottle Rocket will remain as a separate company under my leadership. What will change is our access to the top minds in the industry. Our company will be stronger, more capable and have wider national and international reach.”

Source: M&M

Alicia Menendez Portraits by Len Spoden PhotographyFusion, the ABC News/Univision joint venture scheduled to launch in December, today announced it has hired Alicia Menendez as anchor.

Menendez, who has been a guest on CNN, Fox News and MSNBC, most recently was host at Internet-based video streaming network HuffPost Live, where she interviewed a range of celebrities and newsmakers, including Eliot Spitzer, John Leguizamo and Dr. Oz.

In a note to staffers, Fusion interim President Beau Ferrrari welcomed Menendez to the team and said she will start in June 17.

This is the most recent announcement by Fusion, which has been staffing up lately, gearing for a December launch.

KimballFusion, the joint Hispanic network from ABC News and Univision, this week made another senior executive hire, appointing Billy Kimball as svp and chief programming officer. He will be based in Miami.

Kimball’s resume includes the production of Comedy Central’s Indecision ’92 and nine Independent Spirit Awards shows. He also wrote several episodes of The Simpsons. He was also the founding executive producer of The Late Late Show with Craig Kilborn in 1999 and was EP of The Al Franken Show on Air America Radio and Sundance Channel from 2004-07.

Fusion, the ABC News/Univision joint venture on Wednesday revealed its logo, which was developed by Los Angeles-based design firm Buster in collaboration with brand consultancy Lubin Lawrence and the team at Fusion.

fusionFusion, slated to launch in the second half of 2013 is being positioned as a news and lifestyle cable news network targeting millennials. The company has been adding executives and journalists to its roster, though it yet has to appoint a CEO. Currently, Beau Ferrari is acting as interim President for Fusion and he is also evp of operations for Univision Networks.

The ABC-Univision English-language joint venture will be available at launch in millions of households nationwide.  Five of the nation’s biggest cable distributors have already agreed to carry the network, including Cablevision, Charter, Cox, AT&T U-verse and Google Fiber. Programming will focus on issues most relevant for U.S. Hispanics, including the economy, entertainment, music, food, immigration, pop culture, education, politics, health and wellness.

Recently announced hires include Derrick Ashong (anchor), Berkman, Eric Lieberman (general counsel), Maritza Puello (managing editor, Newscore) and Mariana van Zeller (correspondent).