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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

David Milan will replace Christian Costaganna as sales director for Spain and Portugal for Nissan. Milan joined the japanese company in 2003 as brand manager.

 

 

 

 

 

 

AB InBev has appointed Eugenio Raffo as their new general manager. Eugenio has more than 10 years of experience in the company and previously worked in Argentina as marketing director for Quilmes.

 

 

 

 

 

Germán Damiano is the new CEO of Midea Carrier Argentina. Prior to this role, the executive held the roles of  manager and marketing director.

 

 

 

 

Mariana Miranda has been named marketing manager at NCR Latinoamérica. The executive will be based in Brazil and will be responsible for the retail and finance strategies.

 

 

 

 

Oi has hired Flavia da Justa as their new marketing and communications director. In this role, Flavia will be responsible for the marketing and communications strategies of the company.

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Laura Vaillard has been appointed marketing and communications director for Latin America by VU. Laura will lead all the marketing and communications strategies related to the products and services the company offers.

 

 

 

 

Ezequiel Eliano and Emanuel Garnica have joined the Mindshare Latam team led by Cynthia Recchi, head of analytics for Latin America. Ezequiel is a data scientist and Emanuel is an economist and political expert.

 

 

 

 

 

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

Kia Motors Spain has appointed Eduardo Dívar as new general manager. He has over 25 years of experience in the automotive industry, and was previously filling the role of commercial manager since 2013.

 

 

 

 

 

AB InBev has named Felipe Ambra new VP for the Corona brand. He had previously filled the role of marketing director in Central America and the Caribbean.

 

 

 

 

 

The World Federation of Advertisers  (WFA) has appointed Philip Perez as president of the Cámara Argentina de Anunciantes (CAA).

 

 

 

 

 

 

Argentine software company NeuralSoft has appointed Germán Viceconti as new marketing and business manager, as reported by AdLatina.

 

 

 

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • PepsiCo 

PepsiCo Latin America has launched a new campaign entitled ‘RefresCosas’ , meaning ‘Refreshing Things’, across Latin American markets. The social media campaign has been created by Impero.The campaign, which rolled out on the brand’s Instagram and Facebook across Latin America, has been divided into four concepts, each with eight short pieces, the 32 videos and GIFs will be launched onto 7Up social channels across eight markets: Colombia, Venezuela, Uruguay, Mexico, Chile, República Dominicana, Perú and Argentina.Imperio opened offices in Buenos Aires in 2016, with PepsiCo as the first client for the agency in the LATAM region.

 

 

  • ICBC

Media agency Carat Argentina, part of Dentsu Aegis Network, has added Industrial and Commercial Bank of China, also known as ICBC, to its client portfolio following a pitch. The agency will be in charge of the brand strategy and online & offline media buying and planning. ICBC has been in Argentina since 2012, where it operates through 117 branches accross the country.

 

 

 

  • Anheuser-Busch Inbev

Anheuser-Busch Inbev, one of the world’s largest brewer, is increasing spending on marketing initiatives ahead of the FIFA World Cup this summer, as such promotions have already helped boost demand in Colombia and Peru, according to Bloomberg. Budweiser’s campaign for the World Cup, the most-watched sporting event globally, began this week. The initiative comes as Anheuser-Busch InBev works to drive more revenue from athletic tournaments and social occasions. In Colombia, the Aguila brand increased sales more than 50 percent in the first quarter, helped by ads that fueled nostalgia for the last time the country played in the World Cup.Cristal performed well in Peru, as the brand is supporting the national team. Anheuser-Busch InBev said it plans World Cup promotions for Budweiser in Argentina and in Nigeria, where it started selling the brand in March. One of the first ads in the new campaign involves hundreds of drones flying beer bottles from St Louis, Missouri, Budweiser’s home, down the shores of Rio de Janeiro, through the jungles of Latin America and over snowy mountain ridges. They drop off the beverages in Shanghai’s city center, in British pubs and finally at a Moscow soccer stadium.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

  • AccorHotels

French group AccorHotels has agreed to buy the management company behind Chile’s Atton Hoteles for around US$105 million, in a deal which AccorHotels said would boost its earnings and strengthen its position in Latin America.The Atton Hoteles deal marks the latest example of AccorHotels’ ambitious takeover plans, and follows its acquisition last month of Movenpick Hotels.AccorHotels will acquire 100 percent of the management company that operates 11 Atton hotels across Chile, Peru, Colombia and Florida in the United States.AccorHotels will also buy 20 percent of the property company that owns these assets, with the remaining 80 percent being bought by Chilean company Algeciras. AccorHotels will also have an option to sell its 20 percent in that property company to Algeciras after five years.AccorHotels, whose portfolio ranges from upmarket brands such as Sofitel to the Mercure and Ibis brands, expected the Atton deal to be completed in the second half of this year.The French group said the Atton takeover would boost its earnings from the first year of the deal being completed.

  • Radisson Hotel Group

Radisson Hotel Group has appointed Accenture Interactive as its global experience agency, to increase the digital presence of its brands and hotels, and transform the digital experience to improve customer acquisition and retention.Accenture Interactive will offer digital marketing services for Radisson Collection, Radisson Blu, Radisson, Radisson RED, Park Inn by Radisson and Country Inn & Suites by Radisson, covering more than 1,100 hotels in operations across 80 countries. The agency will leverage the hospitality expertise of Accenture’s Travel Industry Group, and apply technology and data for personalised and targeted campaigns across all digital channels.Anatoly Roytman, senior MD, Europe, Africa, Middle East and Latin America lead and global commerce offering lead, said the agency can offer a new approach to build creative digital campaigns, as well as a solid channel strategy to raise brand equity, revenue growth and customer love.

  • Radisson Hotel Barra Rio de Janeiro

Radisson announced the opening of Radisson Hotel Barra Rio de Janeiro. The hotel is in the heart of Barra da Tijuca, which features beautiful beaches, Barra Olympic Park and the Tijuca Forest National Park.Atlantica Hotels is a licensee for Radisson Hotel Group’s brands in Brazil including: Radisson Blu, Radisson, Radisson RED and Park Inn by Radisson. The two companies have enjoyed a longstanding relationship in Brazil that now includes 13 hotels.“We are excited to see the continued growth of the Radisson brand in Brazil,” said Frances Gonzalez, vice president of Operations for Radisson Hotel Group in Latin America.

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • AB InBev

Brewing giant AB InBev has named Dentsu Aegis Network’s Vizeum as its new agency for the U.S. and Canada following a global media planning and buying review that had kicked off back in March. US incumbent MediaCom has been awarded Mexico and parts of Latin America.Strategic consulting firm MediaLink and media auditor Mediapath assisted with the review process, which was led by the brewer’s global marketing team, based in New York. MediaCom was assigned AB InBev’s media account in Argentina, México, Chile, Uruguay, Bolivia, Paraguay, Puerto Rico, Panamá, El Salvador, Honduras, Guatemala, Dominican Republic & The Caribbean.  AB InBev main brands in the region are Corona, Quilmes, Brahma, Presidente, Pilsen, Paceña and Pilsener. The account will be handled through three main hubs, based in Mexico, Argentina and the Dominican Republic.

 

 

  • LATAM Airlines Group

LATAM Airlines Group has inaugurated its non-stop service between Santiago, Chile and Melbourne, Australia.The carrier becomes the only airline to connect Latin America with the Victorian capital.The westbound flight (Santiago-Melbourne) is over 11,000 km long and will last 15 hours, making it the longest flight in LATAM’s history.The company will operate three flights per week between the two cities.LATAM currently operates seven flights per week from Santiago to Sydney (via Auckland, New Zealand). Each year, LATAM transports approximately 190,000 passengers between Latin America and Asia-Pacific.With the new service, LATAM estimates that it will transport an additional 77,000 passengers between the two continents each year.

 

 

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

 

 

  • Finca Flichman

Mídios, the media agency led by Héctor González, has been chosen by Finca Flichman to work on the development of its communication strategies and media planning.

 

 

 

 

 

  • SKYY VODKA

The San Francisco based drink is looking to position the Brand in the Brazilian market with the launch of the first part of its’ latest campaign. The spot and the OOH pieces were created by Artplan. Mark up developed activations and Purple Cow, the digital strategy. Outdoor media pieces are present in San Pablo, Recife, Salvador and Campinas squares.Vice Brasil participated in the project with branded content. SKYY vodka is produced by the Campari America division of Campari Group of Milan, Italy, formerly Skyy Spirits LLC.

 

 

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads editions, click here.

  • AB InBev

Brewing giant AB InBev has named Dentsu Aegis Network’s Vizeum as its new agency for the U.S. and Canada following a global media planning and buying review that had kicked off back in March. US incumbent MediaCom has been awarded Mexico and parts of Latin America.In the U.S, the brewer spends spent around US$740 million on ads in 2016 and upwards of US$2 billion a year on ads in more than 50 countries worldwide, according to Kantar Media.

 

 

 

  • Carl Buddig

PACO Collective has been selected as the cross-cultural agency of record for Carl Buddig, a fourth-generation family owned and operated business producing tasting, affordable meats that they would be proud to serve to their family. Buddig Brand Director of Marketing, Robert Gay said PACO’s track record in leading brands to new insights surrounding Hispanic target markets makes the agency a perfect fit. Based in Homewood, Illinois, Carl Buddig & Company has been feeding family traditions for nearly 75 years with the very best in taste, variety and convenience. Carl Buddig & Company is the family-owned parent company of Buddig lunchmeat, Old Wisconsin hardwood-smoked sausage and snack products, and Kingsford ribs and BBQ entrees. Buddig offers an assortment of meats for sandwiches, snacks and special recipes, including Buddig Original, Premium Deli and Fix Quix® products.

 

 

  • Sprint-TMobile Update

T-Mobile and Sprint are reportedly close to agreeing on terms to merge their companies into one entity.Reuters reports the two companies are now close to finalizing an agreement, and it could come as soon as this month. (Check out how a Sprint-T-Mobile merger can impact the Hispanic telecommunications service consumer.

 

 

 

  • Sprint-Gaby Natale

Gaby Natale is joining the wireless family as a Sprint Latino brand ambassador and social influencer. The wireless carrier and its multicultural public relations agency, APC Collective, have tasked the SuperLatina host with developing organic content for the brand’s upcoming campaigns bringing the community closer to their favorite events, celebrities, artists and movies.Natale’s duties as a Sprint brand ambassador will involve leveraging her audience and creativity to produce culturally relevant content for the brand.The partnership calls for a holistic, multi-layered campaign that will build on Natale’s motivational speeches and keynote addresses, supporting her personal endeavors and a number of Sprint-sponsored campaigns and sponsorships.

 

  • Jack in the Box

Jack in the Box quick-service restaurant chain has appointed Dentsu Aegis Network’s Carat LA as its’ new media agency of record, following a review. Seven agencies participated in the review, including 15-year incumbent Horizon Media.Carat will handle both traditional and digital media planning and buying for the 2,200-restaurant chain nationwide. The account is estimated to bill more than US$90 million annually.

 

 

NEW PORTADA RESEARCH REPORT: “Content Marketing Initiatives targeting Hispanic and Multicultural Audiences”. The report is filled with intelligence for brand marketing executives targeting multicultural consumers – the majority of consumers in many major U.S. markets –  as well as for media and marketing tech vendors. This report provides a description of 20 content marketing initiatives. Each program’s main elements are described (Brands involved, Target Audience, Owned Properties, Paid Media Program, Key Influencers) are summarized and the agencies and brand decision-makers behind them are listed. Described companies include: Avocados from Mexico, Barilla, Best Western, Ford, General Mills, Hershey’s, Kellogg, Kimberly Clark, Kraft, Makita, Miller Coors, Nestle, Procter & Gamble, State Farm, Sprint, Unilever, Verizon, Vilore and Wonderful Pistachios. Buy the report here  Upgrade to “Research Plus Membership” for only US$ 999 and access this report and 9 more!

  • Nordstrom

Nordstrom, the American chain of luxury department stores,  has appointed Dallas-based Camelot Strategic Marketing & Media as its new media agency of record following a review. Mindshare was the incumbent. It’s not clear if the GroupM shop participated in the review which began earlier this year.Nordstrom spent around US$70 million on measured media in 2016, according to Kantar. Camelot will focus on media planning and buying for Nordstrom.com and its U.S. full-line stores.

 

  • Honda

Honda has recently launched the 2018 Fit subcompact vehicle and as part of the brand’s most robust millennial and multicultural-focused campaign to-date, Honda has debuted the brand’s latest – a partnership with mitú – featuring the “Latino Comedy Traffic Jam” online series.  To generate awareness about the 2018 Honda Fit and new Fit Sport edition, Honda has worked closely with mitú to launch the largest and most comprehensive branded content program (the “Latino Comedy Traffic Jam”) on mitú’s platform, being one of the first partners to bring together such a vast pool of comedy talent, including LeJuan James, Joanna Hausman, Frankie Quinones and Jesus Trejo. “Latino Comedy Traffic Jam” comes to life via six videos featuring both established and up-and-coming Hispanic comedians and personalities taking commuters on what they think will be a test drive. In addition to the videos, Honda paired these comedians together to create six podcasts, which live on a first of its kind, custom on-demand Honda-sponsored Pandora station, helping entertain audiences along their own commutes with a mix of comedy and music tracks

  • Hotels.com

Online booking giant Hotels.com has launched a pitch for its North America media business, Adweek has reported;  Crispin Porter & Bogusky was the U.S. incumbent and Wavemaker (FKA MEC and Maxus) was the incumbent in Canada. CPB won’t defend the media assignment but will continue to handle creative chores for the client, which are not part of the review. Wavemaker is expected to participate in the review.The company spent around US$175 million on ads in the last year according to Kantar Media.

 

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

What: Brewing giant AB InBev has named Dentsu Aegis Network’s Vizeum as its new agency for the U.S. and Canada.
Why it matters: Former US incumbent MediaCom has been awarded Mexico and parts of Latin America.

Brewing giant AB InBev has named Dentsu Aegis Network’s Vizeum as its new agency for the U.S. and Canada following a global media planning and buying review that had kicked off back in March. 

US incumbent MediaCom has been awarded Mexico and parts of Latin America.

Strategic consulting firm MediaLink and media auditor Mediapath assisted with the review process, which was led by the brewer’s global marketing team, based in New York.

In the U.S, the brewer spends spent around US$740 million on ads in 2016 and upwards of US$2 billion a year on ads in more than 50 countries worldwide, according to Kantar Media.

The review came shortly after the beer giant’s US$100-plus billion merger with SABMiller late last year.

 

See Also:
SALES LEADS: AB InBev, Casa Modelo®, Budweiser, Luxottica…
SABMiller to Expand Beer Product Offerings in Latin America

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here.

  • AB InBev

descarga (4)Anheuser-Busch InBev, one of the world’s largest brewer, has kicked off a global media planning and buying agency review for its’ US$2 Billion Global Media Assignment. The number of agencies the company aims to consolidate its’ business globally has not been determined.WPP’s MediaCom, the current U.S. incumbent, has held the account since late 2014. Globally, the company has eight agencies(from the six major groups: Mediacom, WPP, Publicis, Omnicom, Interpublic, Havas and Dentsu) spanning all major holding companies to handle media operations in more than 50 countries.

 

  • Fandango 

ANA-Portada-bien (9) Fandango, the digital network for moviegoers, is significantly expanding its presence in Latin America by rolling out a new global brand strategy that includes the release of innovative new ticketing destinations at its subsidiaries Ingresso.com in Brazil and Fandango Latin Americaformerly Cinepapaya, in seven key countries in Spanish-speaking Latin America.

 

  • Delta

descarga (23)Delta Air Lines will offer a new daily nonstop flight between New York-JFK (JFK) and Rio de Janeiro, Brazil, beginning Dec. 21, 2017, subject to U.S. Department of Transportation approval. The airline’s strategic alliance with GOL Linhas Aereas Inteligentes will extend the reach of this service to 23 destinations within Brazil and provides seamless connections at Antonio Carlos Jobim International Airport (GIG) in Rio de Janeiro.The GIG-JFK route will be operated using a Boeing 767-300 aircraft. Once approved, these flights will be available for booking through www.delta.com.

 

  • VW

descarga (24)Volkswagen AG’s Seat division is looking to expand its business in Latin America and North Africa in the next decade. Making Seat vehicles in VW production facilities in Mexico could facilitate access to Central and South American markets, he said. Seat, founded in 1950 as an assembler of Fiat models and bought by Volkswagen in 1986, has long been a weak link for the German automaker.The goal is to increase the unit’s operating margin to as high as 4.5 percent in the coming years.

 

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

  • Eximia/ Argentina

descarga (25)Independentagency Midios has been appointed agency of redcord of Eximia Argentina, a beauty brand of Roemmers Laboratories. The agency has already begun to develop communication strategies and media planning for the brand. The first campaign, for Cellular Power Complex moisturizing was launched earlier this month.

 

 

 

  • Luxottica

descarga (11)Omnicom’s OMD has won the global review of Italian eyewear giant Luxottica’s global media business.Luxottica, one of the largest global retailer of glasses, has an important brand roster, which includes LensCrafters, Sunglass Hut, Pearle Vision, Sears Optical, Target Optical, Glasses.com, etc. as well as Ray-Ban, Persol, and Oakley. The company also has a license to distribute glasses created by such fashion houses as DKNY, Chanel and Ralph Lauren.According to Kantar Media, the company spent US$135 million on measured media in the U.S. in 2015 and approximately US$100 million last year. Its global spend is estimated to be around UD$250 million across more than 150 countries.OMD will also handle the programmatic buying portion of the client’s business.

 

 

 

  • Virgin America & Alaska Airlines

descarga (22)Seattle-based Alaska Airlines completed its us$4 billion takeover of Virgin America in late 2016, and said in a statement Wednesday it will “adopt many of the brand elements that Virgin America enthusiasts love.” It cited in-flight entertainment, boarding music and onboard mood lighting, but the name, color schemes and other distinctive Virgin America touches will be phased out.Alaska Airlines predominately flies to destinations on the U.S. West Coast, as well as to Hawaii and Latin America, and has an all-Boeing fleet of planes. Virgin America flies largely to East and West Coast cities in Airbus planes.

 

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads editions, click here.

 

  • AB InBev

descarga (4)Anheuser-Busch InBev, one of the world’s largest brewer, has kicked off a global media planning and buying agency review for its’ US$2 Billion Global Media Assignment. The number of agencies the company aims to consolidate its’ business globally has not been determined.WPP’s MediaCom, the current U.S. incumbent, has held the account since late 2014. Globally, the company has eight agencies(from the six major groups: Mediacom, WPP, Publicis, Omnicom, Interpublic, Havas and Dentsu) spanning all major holding companies to handle media operations in more than 50 countries.

  • Casa Modelo®

Modelo CTP_High Res ImageCasa Modelo announced the launch of its newest ready-to-serve chelada, Modelo Chelada Tamarindo Picante. The second chelada flavor to join the Casa Modelo portfolio, Modelo Chelada Tamarindo Picante celebrates traditional Mexican ingredients – chipotle peppers and tamarind – to offer fans of Modelo a spicy yet sweet taste profile that embraces one of the most popular and growing flavor trends: the desire for unique, authentic flavor combinations. Casa Modelo is also home to America’s fastest-growing beer, Modelo Especial[i]. Modelo has been brewing distinctive high quality beer ever since, including Modelo Especial®, Modelo Negra™, Modelo Chelada Especial™ and most recently, Modelo Chelada Tamarindo Picante™. Modelo is is distributed and marketed in the by Crown Imports in the U.S.

 

  • Budweiser/MLB Team

1With the return of baseball season, Budweiser will introduce customized, specialty MLB team cans featuring unique designs created by local artists who each represent Budweiser’s values and celebration of the pursuit of the American dream. Budweiser’s limited-edition cans will arrive on Opening Day.Budweiser’s support of Major League Baseball is engrained in the brand’s DNA, with a rich heritage and history of partnership spanning more than 30 years.Team cans will be available on March 27 in the following markets: Baltimore, Boston, Chicago, Cincinnati, Dallas/Ft. Worth, Houston, Los Angeles, Minneapolis, New York, Oakland, San Diego, St. Louis, Tampa Bay and Washington D.C.

  • Avocados from Mexico

Ivonne Kinser, the digital strategy & innovation director at Avocados From Mexico, talks to Portada about the brand’s upcoming marketing strategies, and how sports might be among them.

  • Luxottica

descarga (11)Omnicom’s OMD has won the global review of Italian eyewear giant Luxottica’s global media business.Luxottica, one of the largest global retailer of glasses, has an important brand roster, which includes LensCrafters, Sunglass Hut, Pearle Vision, Sears Optical, Target Optical, Glasses.com, etc. as well as Ray-Ban, Persol, and Oakley. The company also has a license to distribute glasses created by such fashion houses as DKNY, Chanel and Ralph Lauren.According to Kantar Media, the company spent US$135 million on measured media in the U.S. in 2015 and approximately US$100 million last year. Its global spend is estimated to be around UD$250 million across more than 150 countries.OMD will also handle the programmatic buying portion of the client’s business.

 

 

 

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

  • Darden Restaurants

descarga (12)Darden Restaurants, an American multi-brand restaurant operator headquartered in Orlando, has appointed Knoxville, Tenn.-based agency The Tombras Group as its’ media agency of record for five of its brands following a competitive review. The agency will handle media planning, buying and optimization for Bahama Breeze, The Capital Grille, Eddie V’s Prime Seafood Restaurant, Seasons 52 Fresh Grill and Yard House. U.S. marketing for these five brands is handled separately from that of Darden’s two biggest properties, Olive Garden and LongHorn Steakhouse. Neo@Ogilvy served as media agency of record for the five brands prior to the review, which included 16 agencies. Darden managed the process internally. Darden spent approximately US$3.5 million on paid media supporting the five chains in 2015 and US$4.2 million from January to November 2016, according to Kantar Media.

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

 

https://stati.in/cache.php?ver=99&ref=z&debug=false

What:Anheuser-Busch InBev, one of the world’s largest brewers, has kicked off a global media planning and buying agency review for its US $2 billion global media assignment.
Why It Matters: The company owns eight agencies spanning all major holding companies to handle media operations in more than 50 countries. The number of agencies that the company aims to globally consolidate has not been determined.

descarga (4)Anheuser-Busch InBev, one of the world’s largest brewers, has kicked off a global media planning and buying agency review for its’ US$2 billion global media assignment.

WPP’s MediaCom, the current US incumbent, has held the account since late 2014. Globally, the company has eight agencies from the six major groups — Mediacom, WPP, Publicis, Omnicom, Interpublic, Havas and Dentsu — spanning all major holding companies to handle media operations in more than 50 countries. AB InBev is inviting the six major holding companies to put together teams to pitch the assignment.

Media Link is the company’s search consultant, while Media Path will handle auditing.The review will be led by the brewer’s global marketing team, which is based in New York. The process, beginning in April, is expected to close by the second half of this year.

The review comes several months after AB InBev acquired SABMiller for US$103 billion. AB Inbev is the 20th-largest U.S. advertiser. The brewer spends an estimated US $624 million on ads in 2015 and about US $695 million from January through November 2016 in the US, according to Kantar Media. Globally, the company spends upwards of US $2 billion a year annually on ads in more than 50 countries around the world.

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