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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF COROPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!

 ::: Publicis – Walker Media ::: VML ::: Habitus Millward Brown ::: GMC ::: 72andSunny – Adidas ::: Publicis Groupe -Expicient :::

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  • Walker Media

descargaPublicis is rebranding London-based Walker Media, which it acquired in late 2013, as the first office of a new media agency network to be called Blue 449. Blue 449 will be part of Publicis Groupe’s ZenithOptimedia. Plans call for a total of 17 offices to open around the world through startups or acquisitions by the end of 2015. Miami will be the hub city for its Latin America clients. Blue 449’s goal is to provide a flexible, non-traditional digital alternative for clients.

  • VML

AX6dnNMd_400x400Global marketing agency VML, part of WPP group, will land in Mexico City and Buenos Aires. The expansion comes after the digital company WPP’s Crossmedia became part of VML. Currently, the network has more than 2,300 employees and 26 offices in different countries. By late March, Crossmedia will be operating as VML. Crossmedia is an integrated digital agency based in Mexico. It has worked for brands such as Bimbo, eBay, LG and Banamex, among others. It is lead by Javier Dorrego (CEO), Andres Sanchez (COO) and Nacho Coste (CCO), who will continue on their duties at VML after the integration.

  • Habitus Millward Brown

e3a9fd5aaf1136143465ffe66153a6f6_400x400Millward Brown, a market research firm that belongs to WPP’s group Kantar division, has announced the launch of Habitus Millward Brown in Ecuador. The new entity was created as a result of the acquisition of Habitus, an agency of local and market studies. Carolina Reed, former General Director and founder of Habitus, will serve as CEO of the company.

  • Adidas

8FH7yjRR_400x40072andSunny has been named the global agency for Adidas’ sports business.The MDC agency will be responsible for creative for global brand campaigns for the company’s basketball, running, soccer and women’s efforts, much of which had been handled by Omnicom’s 180LA.180 was founded in Amsterdam in 1998 by former employees of Wieden & Kennedy, which handles Nike work, in part to work on the Adidas account.Adidas works with a roster of agencies around the world, including Johannes Leonardo, which is the lead agency on Adidas Originals, and Carat, which is the media agency.The sports account did not come to 72andSunny through a review. Ryan Morlan, VP-global brand communications at Adidas, said that the company approached the agency to work on future business, in part because it was impressed with 72’s work on clients like Samsung.The agency will handle the account out of its Los Angeles and Amsterdam offices.In January, the agency picked up the global account for Unilever’s Axe brand.Adidas, which also owns Reebok and the Taylor Made golf brand, spent about US$50 million on U.S. measured media in 2013, according to Kantar Media.

  • Expicient

final_logo_only_logo__1__reasonably_smallPublicis Groupe is increasing its commercial capabilities with the acquisition of agency Expicient. Terms of the deal were not disclose.Expicient, that employs around 250 people, will be integrated into the Publicis.Sapient chain, with Rosetta agency. Publicis and Expicient agencies  had previously collaborated on a number of global business assignments, including Staples, Target, Kroger, Fast Retailing, Marks & Spencer, Belk and Ralph Lauren.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF COROPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!

 ::: LAN Colombia – Global Mind ::: Unilever – Big Sync ::: Axe – 72andSunny :::  JWT – Mirum ::: BridgerConway – Corona :::

  • LAN Colombia

hNStmKLY_400x400LAN Colombia has choosen Global Mind as its Digital Performance Agency. The agency won after competing against several agencies, thanks to its long history of working in the travel and tourism industry. The agency will bring to the table their extensive experience of these industries both in Colombia and throughout the Latin American region. Global Mind will manage performance campaigns for LAN in Colombia, including strategies for SEO, SEM, Display, Remarketing and Programmatic purchase. The goal for the agency is to boost online sales using the latest tools and technologies available in the market, reaching a micro segmentation of audiences to strengthen the knowledge of users and develop specific strategies for each customer segment.

  • Unilever

3407a64e5eef72213e5c55b38479cb74_400x400The global CPG giant is looking to place more attention to the “value of music” in its advertising.For this reason, the company has hired specialist music agency Big Sync as the single supplier for its music services across brands globally. Led by CEO Dominic Caisley, the agency will be responsible for delivering music strategy, licensing services, and amplifying brands’ use of music.Big Sync will work with Unilever’s brand teams and creative agencies to implement strategic planning in the use of music, and Bartsch is confident that new system will deliver enhanced brand performance.Big Sync has been working with Unilever for 18 months, and has already completed 650 global projects, including the Axe campaign featuring a cover of Guns N’ Roses classic track ‘Welcome to the Jungle’.The agency has offices in London, New York and Singapore, and it planning to open further offices in Europe and South American later this year to help match Unilever’s international footprint.

  • Axe

descarga (4)72andSunny has won global creative work for Unilever’s Axe account. which will lead the account out of its Amsterdam office. The agency will begin work immediately. The assignment  will include a “significant global project.” 72andSunny is expected to be leading creative going forward. The review was handled without a consultant.Global creative duties on Axe up to now have been split between BBH in London and New York and Lowe and Partners’ Ponce, Buenos Aries. Unilever will continue to work with other incumbent agencies for Axe. BBH also handles work for Unilever’s Vaseline and Dove Men.The hire comes as Unilever is set to review its massive media buying and planning account.

  •  Mirum

descargaJWT Company has announced the launch of Mirum, a global company made up of 11 digital agencies with 40 offices in 17 countries worldwide. Dan Khabie will serve as CEO of the new company both in North America and globally and will report to Gustavo Martinez, Global CEO of JWT working between the East and Western Coast of United states. Stefano Zunino, Global Digital Manager of JWT will serve as president. Among current clients of the firm are CBRE, Cyrela, DaumKakao, Finnnair, HSBC, revista Luiza, Mazda, Microsoft, Nokia, Petcov, el Consejo de Promoción Turística de Singapur , TD Bank, Walmart and XL, among others. Mirum companies include Digitaria (United States), XM (Asia Pacific), CASA (Brazil), ActivearkJWT (Finland, Sweden, India and the UK) and Twist Image (Canada). Lunchbox (United States), i-Cherry (Brazil), HeathWallace (UK), Quirk (South Africa and UK), Clarus (Mexico) and X-Prime (France) will also be integrated to Mirum. The new company capabilities include strategic advice, creativity, content, user experience, platforms, analytics, knowledge (insights), product development and mobile services. It also has a range of digital retail, media and financial behavior services.

  • Corona

3L4xhFR6_400x400BridgerConway has been chosen by AB InBev group to add the Corona brand to its portfolio. The agency is already working along with Corona on the global initiative, which claims “Find Your Beach”, a concept that “reflects those authentic moments real and significant places that remain in our memory and connect people with their free expression “they explain. BridgerConway has adapted graphic pieces, advertising signs on  public roads, design and production of murals, BTL activations production, content for Social Media and more for the brand’s PDV.