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A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

U.S./U.S. Hispanic Market

According to research by Nielsen, 32% of global respondents (and 22% of respondents in the U.S. and Canada) plan to cancel traditional TV subscriptions for online services. The survey involved 30,000 people in 61 countries.

And another Nielsen survey found that 66% of global respondents were seeing ads on their VOD content for products they do not want. 62% say they believe the ads are distracting, and 65% said they wish they could block all ads altogether. But 68% said they were ok with ads, as long as they kept the content free.

study by Ooyala’s Global Video Index revealed that total mobile plays have grown 35% in the past year, and 170% since 2013. The study also found that mobile and tablets account for 26% of all online viewing in the world, up from 24% in 2014. And with the increasing popularity of OTT content, these numbers should continue to rise.

Sony has launched its PlayStation Vue streaming service in the United States after testing it for a year.

Verizon Digital Media Services has acquired video company Volicon in part of its effort to improve its OTT video services. Volicon has set itself apart for its specialization in video capture, archival, compliance monitoring and clip creation workflow for broadcasters.

The BBC and ITV are supposedly discussing a joint OTT video service venture. The BBC currently offers online transmission, but this move would take their video efforts to the next level.

fccThe Federal Communications Commission has voiced approval for the $55 billion Charter acquisition of Time Warner Cable, but will likely require conditions that involve efforts to slow down the expansion of online video. Charter promised to follow net neutrality rules for at least three years, and that it will not charge content companies to connect to Charter’s servers.

New trends in online video monetization, measurement, engagement and many more aspects of the emerging OTT market will be explored at the Latin Online Video Forum during PortadaLat in Miami on June 8-9, 2016. Get your tickets at early bird price now!

Latin American Market

New stats from Colombia’s Comisión de Regulación de Comunicaciones (CRC) show that less than three in 100 Colombians use the Internet as their primary video viewing platform. But of those that do consume online video, 76% use YouTube, 14.3% use social media and 9.7% use VOD platforms. Strangely, this data contrasts with the latest report from Ericsson, which claimed that a third of Colombians were using VOD services for TV viewing and that the country is leading in Latin American mobile video penetration.
Market research firm GfK found that Latin American media gfkconsumption on cell phones and tablets is more widespread than that of desktop computers, and that it will soon catch up to TV. The study also found that viewers in the region tend to watch an average of around 20 hours of TV per week and 17 hours of content on mobile and tablets. ESPN had commissioned the study to look at trends in media consumption in Latin America.
2btube, a platform for YouTube creators, is opening Latin American operations. The company tapped Hugo Tapia to serve as country manager in Mexico, where the company will open an office. Tapia will be in charge of producing original content, optimizing revenue streams for the region’s audiences and discovering new creators.
New trends in online video monetization, measurement, engagement and many more aspects of the emerging OTT market will be explored at the Latin Online Video Forum during PortadaLat in Miami on June 8-9, 2016. Get your tickets at early bird price now!

Spanish-language MCN 2btube announced four international alliances  with YouNow, Epoxy, Victorious and Showbox aiming to get stronger toolset for its network of Influencers.

2btube-Agreements2btube, the MCN dedicated to Spanish language content, announced the signature of four strategic partnerships with some of the newest and most innovative tools and platforms worldwide, dedicated to online influencers’ content.

2btube is currently rolling-out new partnerships with YouNow, Epoxy, Victorious and Showbox.

  • YouNow is a live social network that enables audiences and performers to connect in real time and is devoted to the unlimited potential of human creativity. The interactive entertainment platform has over 100 million user sessions a month and live-streams 50,000 hours of video every day. YouNow is committed to creating a community that is a safe place where people can meet, get together and connect.
  • Epoxy provides tools for networks and creators to enjoy complete insight into everything that’s happening across YouTube, Facebook, Twitter and Instagram. With Epoxy, creators can manage their social networks all from one place, share their videos natively to each platform, engage with fans to build their community and measure the true reach of their content across the social web.
  • Victorious is a passion platform that powers interactive communities for the world’s biggest creators. 2btube’s biggest talents will be able to offer their fans exclusive content, connect with their communities in a unique way and roll-out on the App all their most creative projects such as events, products, interactive videos, challenges, competitions, etc. Some of the US YouTubers who have created an App with Victorious include Ryan Higa, Michelle Phan and Jenna Marbles.
  • ShowBox is an intuitive cloud-based video creation and production platform. The professional online platform empowers individuals and brands to create high-quality custom videos. Showbox offers a process for start-to-finish professional video production, combining show formats, superior technologies, rich content libraries and management tools all accompanied by director instruction. The formats (Top 5, Product Review, etc.) allow for the creation of endless content in multiple genres and greatly reduce the need for post-production.

Thanks to these partnerships, 2btube’s talents will be able to increase their audience, engagement and revenues and will be able to continue improving and professionalizing their content. This could be through doing “lives” on YouNow, creating new type of shows with Showbox, launching a mobile App to engage directly with their fans or creating more video content to distribute to additional social networks through Epoxy. 2btube’s influencers will be able to focus on their creativity and to thrive off their creative careers.

2btube - Fabienne-FourquetCommenting on the new partners, Fabienne Fourquet, CEO and Co-founder of 2btube said, “We, at 2btube, are extremely proud to announce these partnerships. We are the first to market in Spain and Mexico with most of these tools, allowing us to stay one step ahead of the competition and we want to continue doing so. Each company we are partnering with is the best-of-its-class and we are very eager to see our talents using the tools that Showbox and Epoxy provide, being present on YouNow or creating their App with Victorious to amplify their reach and increase their success”.

What: 2btube, an MCN that targets the Spanish-speaking world,  launched a new technology ​platform powered by Bent Pixels to better serve the needs of its growing talent base.
Why it matters: 2btube is taking advantage of Bent Pixels’,a software platform that helps multi-channel networks to use collaboration resources, guides, third-party apps, and support.Using the Bent Pixels platform, 2btube creators can now enjoy these tools and more, all in one place.

2btube has announced the launch of a new technology ​platform powered by Bent Pixels to better serve the needs of its growing talent base.

The Bent Pixels software platform helps multi-channel networks (MCNs) like 2btube easily manage and scale their businesses by simplifying back-office tasks like contract management, partner onboarding, business intelligence, and payments.2btube is also taking advantage of Bent Pixels’s Partner Dashboard, which provides creators with a centralized hub for channel earnings and analytics, collaboration resources, guides, third-party apps, and support.Using the Bent Pixels platform, 2btube creators can now enjoy these tools and more, all in one place.

descarga (1)2btube CEO Fabienne Fourquet noted: “We analyzed different technology platforms and considered building a platform in-house, but for our needs​, Bent Pixels​ was the best technology available. It was easy and fast to implement, and it will allow 2btube to fuel the next growth phase.”

The Madrid-based network has experienced tremendous growth since it launched last September. In just 9 months, 2btube has signed more than 100 top Spanish language channels with 6.2M subscribers and over 60M recurring monthly views. “Today, we are the largest YouTube company in Spain,” Executive Chairman Bastian Manintveld noted, “and we’re on track to be number 1 in Mexico by the end of the year. As we grow, we need to help our talent with more efficient tools to develop their audience, foster collaborations with other creators, and provide access to other monetization opportunities.”

144a076“We have been extremely impressed with 2btube’s development and are thrilled to leverage our technology to fuel their continued success,” remarked Bent Pixels SVP, Growth James Creech. “They have a very talented team dedicated to serving the needs of their creators”. With the right technology and partnerships in place, 2btube is poised for even more explosive growth through the remainder of this year and beyond.

 

A major addition to this year’s @PortadaLat edition last week in Miami was a special Video Talent Showcase. Online Video Talent and Influencers were invited to a special break-out function presented by 2btube. All the pics below!

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

:::  Jorge Portugal –  Volkswagen Brazil ::: Twitter – Guilherme Ribenboim – Matthew Drinkwater ::: VIMN –  Juan Acosta – Federico Cuervo – Tiago Worcman  ::: 2btube – Jesus Perezagua – Punit Goenka – Sean Cohan :::

Click here for previous Latam Changing Places editions

descargaJorge Portugal has been appointed Vice President of sales and marketing at Volkswagen Brazil. He will replace Ralf-Jochen Berckhan. During the last three years, Portugal served as executive vice president of sales and marketing for the Argentina operation. Jorge Portugal began his career with Volkswagen in 1998.

2dDdk-Uh_400x400Twitter has announced some new appointments:

 

 

 

guilhermeGuilherme Ribenboim as Vice President of Latin America.In addition to heading the company in the Brazilian market, Ribenboim will now be responsible of the Latin American sales team, managing the offices in Mexico, Colombia and soon in Miami.He will also be in charge of sustaining relations with business partners in each region. Before he agreed to take on the role as Regional Vice President, Ribenboim, handled the business in Brazil. Prior to that, he was CEO at ClickOn, a shopping site in South America, he was also VP at Yahoo Latin America and US Hispanic business.

39532c4Matthew Drinkwater, executive at Twitter, has been appointed Agencies Relations Director for Latin America, a role he will perform from Miami, where Twitter plans to open offices in the next quarter. Before taking up this job, Drinkwater established and led Brazil business operations, serving the needs of small and medium enterprises.Read more.

 

2LL17Ghs_400x400Viacom International Media Networks has made a series of promotions at its Americas division, while its distribution arm has secured a local version of The Daily Show in Europe.

 

 

 

descarga (1)Miami-based Juan Acosta, previously VIMN Americas chief financial officer, has been appointed chief operating officer.Acosta will be responsible for VIMN’s portfolio of brands including MTV, Nickelodeon, Comedy Central, Paramount Channel and Tr3 in Latin America, Canada and the US Hispanic market.

 

 

5861_468Federico Cuervo, who is based in Buenos Aires, has been named senior VP of entertainment brands. Cuervo will be responsible for Comedy Central and the Paramount Channel in Latin America and Worcman will handle MTV and Tr3 in the US Hispanic market plus VH1 in Latin America.

 

 

descarga (2)Sao Paolo-based Tiago Worcman has been appointed senior VP of music brands for VIMN Americas.

 

 

 

oY9hm2VY_400x4002btube has announced its board of directors.The new Board Members of 2btube are:

 

 

 

 

Jesus-Perezagua-e1395660086450Jesus Perezagua, who until recently was president Europe and Africa at Fox International Channels where he began his career in 2003, joining the group as managing director of FIC Spain and Portugal. From 2005, he headed up the company’s expansion across Eastern and Central Europe as well as Greece and Turkey before taking over for the entire European and African operations in 2011.Before joining Fox International Channels, Perezagua held positions at Fox Kids Entertainment in Spain and at Japanese toy company Bandai Espana. He currently lives in Tokyo where he is advising Fox International Channels Asia.

 

descarga (3)Punit Goenka, who is the Managing Director and Chief Executive Officer of Zee Entertainment Enterprises Ltd. (ZEEL), India’s second largest media company with an income in excess of USD 750M. Punit is responsible for expanding the company’s global presence across 169 countries, and its reach to over 959 million viewers. ZeeTV is a major presence on YouTube with more then 3.5 million subscribers and 200 million monthly recurring views.

 

seanSean Cohan, Executive Vice President, International for A+E Networks. Mr. Cohan oversees A+E Networks’ International division, managing the company’s brands, content, and services outside the U.S.  He manages staff in New York, Los Angeles, London, Rome and Singapore, and venture teams across 20 more cities.  The division’s activities include branded channels, content sales and digital media distribution.A graduate of Harvard University, Mr. Cohan holds an MBA from Stanford University.

 

 

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s new Career Board!)

For prior Changing Places editions, click here.

2LL17Ghs_400x400Viacom International Media Networks has made a series of promotions at its Americas division:

 

 

 

descarga (1)Miami-based Juan Acosta, previously VIMN Americas chief financial officer, has been appointed chief operating officer. Acosta will be responsible for VIMN’s portfolio of brands including MTV, Nickelodeon, Comedy Central, Paramount Channel and Tr3 in Latin America, Canada and the US Hispanic market.

 

5861_468Federico Cuervo, who is based in Buenos Aires, has been named senior VP of entertainment brands. Cuervo will be responsible for Comedy Central and the Paramount Channel in Latin America and Worcman will handle MTV and Tr3 in the US Hispanic market plus VH1 in Latin America.

 

descarga (2)Sao Paolo-based Tiago Worcman has been appointed senior VP of music brands for VIMN Americas.

 

 

imagesVIMN has also signed a deal with free-to-air network GDSTV in Georgia for it to produce a local adaptation of The Daily Show, marking the second local version of the Comedy Central hit after it was adapted in the Netherlands.The series will be hosted by celebrity Ilo Beroshvili, who will poke fun at the political landscape in Jon Stewart’s satirical style. The local adaptation will air five nights a week from September 2015 in Georgia.

 

oY9hm2VY_400x4002btube has announced its board of directors.The new Board Members of 2btube are:

 

 

 

Jesus-Perezagua-e1395660086450Jesus Perezagua, who until recently was president Europe and Africa at Fox International Channels where he began his career in 2003, joining the group as managing director of FIC Spain and Portugal. From 2005, he headed up the company’s expansion across Eastern and Central Europe as well as Greece and Turkey before taking over for the entire European and African operations in 2011.Before joining Fox International Channels, Perezagua held positions at Fox Kids Entertainment in Spain and at Japanese toy company Bandai Espana. He currently lives in Tokyo where he is advising Fox International Channels Asia.

 

descarga (3)Punit Goenka, who is the Managing Director and Chief Executive Officer of Zee Entertainment Enterprises Ltd. (ZEEL), India’s second largest media company with an income in excess of USD 750M. Punit is responsible for expanding the company’s global presence across 169 countries, and its reach to over 959 million viewers. ZeeTV is a major presence on YouTube with more then 3.5 million subscribers and 200 million monthly recurring views.

 

seanSean Cohan, Executive Vice President, International for A+E Networks. Mr. Cohan oversees A+E Networks’ International division, managing the company’s brands, content, and services outside the U.S.  He manages staff in New York, Los Angeles, London, Rome and Singapore, and venture teams across 20 more cities.  The division’s activities include branded channels, content sales and digital media distribution.A graduate of Harvard University, Mr. Cohan holds an MBA from Stanford University.

 

proxyDaniel Rodriguez and Mauricio Piccone have been named Co-Executive Vice Presidents of newly launched Endemol Shine Latino.The new Spanish-language division comes on the heels of the recently completed joint venture that brings together Endemol, Shine and CORE Media, to create a global content creator, producer and distributor with one of the most extensive and diverse portfolios of international hits in the world.

 

Rodriguez, who was formerly Shine Group’s Vice President of Sales for Latin America, will oversee all sales initiatives for Endemol Shine Latino. Rodriguez, who has worked in international production, sales and acquisitions for more than 25 years, was named Shine Group’s Vice President, Sales for Latin America in May 2014. In his previous role, Rodriguez was responsible for tape and format sales, as well as business development for the unit across Latin America. Rodriguez joined Shine Group from Cisneros Media Distribution, where he served as Director of Sales, overseeing group sales and business development for key territories in South America and Europe.

Piccone, who most recently served as Senior Vice President, Endemol Latino, will lead all Spanish-language programming initiatives for the division. Since 2010, Piccone had served as Senior Vice President, Endemol Latino USA, where he oversaw the Hispanic market in both the U.S. and Mexico.  Prior to joining Endemol Latino USA, Piccone worked in production for Endemol Mexico,and was based in Mexico City, Mexico.

149f1a2Sergio Lazarov, a veteran showrunner and director, has also joined Endemol Shine Latino as Vice President, Production. Lazarov, who joins Endemol Shine Latino as Vice President, Production, comes with a great deal of experience in the U.S., Spain and Romania. Lazarov most recently directed two seasons of “La Voz Kids” for Telemundo and also served as executive producer for Telemundo’s “El Artista.” Lazarov has directed more than 200 hours of musical performances and live television internationally.

The Endemol Shine Latino team is based in Miami and covers all Spanish-language sales and production in both the U.S. and Mexico.

descarga (4)MCB Network Corp has announced the appointment of two new sales representatives to broaden MCB’s MiCasa Network advertising in the national market: Felipe Herrador in Las Vegas and Rachel Rotger with her Stillwater Communications team in Detroit join the MCBN sales and marketing team.

 

Many are the platforms that provide users with 24/7/365 video content, much of which is created by the same users that consume it. While some of the content creators contribute sporadically, others have already become “domestic celebrities”, and have already started making money out of what started out as a pastime. Youtube is a good example for this: through their Partner Program, users that generate and upload original content can earn revenue from the ads that appear on their own channel.  While this has happened for years already in the U.S., it is a novelty in the U.S. Hispanic market and Latin America…and not least in Spain where MCN 2Btube has pan-latin ambitions.

Lorena Hure contributed to this article

hub-networks101-manageThis might seem like a fad for many, however, something seems to be going on when you see that an Argentinean showman and TV tycoon like Marcelo Tinelli, recently created his own Youtube Channel (whose first uploaded video had him as the protagonist). as a clear sign of the potential opportunity the internet has over the traditional television channel where he has ruled the roost in Argentina over the past 25 years.

It is in this context, that multi-channel networks make their grand appearance in the Latin World. According to Youtube’s website, “multi-Channel Networks (MCNs) are entities that affiliate with multiple YouTube channels, often to offer assistance in areas such as product, programming, funding, cross-promotion, partner management, digital rights management, monetization/sales, and/or audience development”. In other words, the purpose of MCNs is to help professionalize users in their video content production and management, thus sharing the revenue generated as a result of the service provided.

 The purpose of MCNs is to help professionalize users in their video content production and management.

In Latin America, this phenomenon seems to be gaining speed with the launch of FAV Network, a digital entertainment company managed by seasoned TV professionals, whose aim is to connect global creators, audiences and advertisers around the Latino cultural DNA. Another example is that of MiTú, which in 2014 reached a partnership agreement with Maker Studios (owned by Disney) in order to develop original content aimed at the US Hispanic market. In the long-term, MCN’s target TV advertising budgets as audiences have shifted or are shifting to online video consumption.

descargaAn important factor revolving around MCNs in Latin America is the common language spoken in the region. As Fabienne Fourquet (CEO at 2btube.com) puts it “approximately 470 million people speak Spanish as a native language, making it second to Mandarin in terms of its number of native speakers worldwide. Most MCNs have either a local focus, regional or global focus but rarely a ‘language’ focus”.

And “language focus”, seems to be 2btube’s main differentiator. According to Fourquet, “At 2btube, we believe that content can be produced locally with Spanish-speaking talents, and reach the global Latino and Spanish audience and advertisers around the world”.

Most MCNs have either a local focus, regional or global focus but rarely a ‘language’ focus’.

2btube’s executive team is made up of seasoned professionals in traditional and digital TV production and distribution: Fabienne Fourquet as CEO, Bastian Manintveld as Executive President, Ricardo Blach as Director, and Joan Carles Martorell as Operations Manager.

The enormous opportunities in the Latin American and U.S. Hispanic online video landscape will be examined in-depth by major experts of the brand marketing, agency, media and measurement world at Portada’s Latin Online Video Forum on June 3 in Miami (part of #Portadalat.)

Madrid, Miami…and Mexico City

2Btube, The Spanish MCN already has a 20-people office in Madrid, Spain, with a 300-square meters production studio. They plan to have an office with a Talent Management team and Regional ad sales team in Wynwood, Miami to work with U.S. Latino content companies and talents as well as advertisers who want to target the large U.S. Latino audience. They will also open a large office and production studio in Mexico City before the end of Q1 2015.

This, certainly, opens up a window of opportunities for Spanish speaking talents, who will be able to reach Latino and Spanish-speaking audiences around the world, as well as advertisers interested in these consumers. The language factor may also contribute greatly to the products’ commercialization and distribution, thus making this region more competitive and efficient than others.

Even if multi-channel networks are in their infancy in Latin America, and to a lesser extent in the U.S. Hispanic market, chances are they will become popular fast. It is just a matter of seeing how everything develops during 2015.

Join us at PORTADA Mexico!

 

Many are the platforms that provide users with 24/7/365 video content, much of which is created by the same users that consume it. While some of the content creators contribute sporadically, others have already become “domestic celebrities”, and have already started making money out of what started out as a pastime. Youtube is a good example for this: through their Partner Program, users that generate and upload original content can earn revenue from the ads that appear on their own channel.  While this has happened for years already in the U.S., it is a novelty in the U.S. Hispanic market and Latin America…and not least in Spain where MCN 2Btube has pan-latin ambitions.

 

hub-networks101-manageThis might seem like a fad for many, however, something seems to be going on when you see that an Argentinean showman and TV tycoon like Marcelo Tinelli, recently created his own Youtube Channel (whose first uploaded video had him as the protagonist). as a clear sign of the potential opportunity the internet has over the traditional television channel where he has ruled the roost in Argentina over the past 25 years.

It is in this context, that multi-channel networks make their grand appearance in the Latin World. According to Youtube’s website, “multi-Channel Networks (MCNs) are entities that affiliate with multiple YouTube channels, often to offer assistance in areas such as product, programming, funding, cross-promotion, partner management, digital rights management, monetization/sales, and/or audience development”. In other words, the purpose of MCNs is to help professionalize users in their video content production and management, thus sharing the revenue generated as a result of the service provided.

 The purpose of MCNs is to help professionalize users in their video content production and management

In Latin America, this phenomenon seems to be gaining speed with the launch of FAV Network, a digital entertainment company managed by seasoned TV professionals, whose aim is to connect global creators, audiences and advertisers around the Latino cultural DNA. Another example is that of MiTú, which in 2014 reached a partnership agreement with Maker Studios (owned by Disney) in order to develop original content aimed at the US Hispanic market. In the long-term, MCN’s target TV advertising budgets as audiences have shifted or are shifting to online video consumption.

descargaAn important factor revolving around MCNs in Latin America is the common language spoken in the region. As Fabienne Fourquet (CEO at 2btube.com) puts it “approximately 470 million people speak Spanish as a native language, making it second to Mandarin in terms of its number of native speakers worldwide. Most MCNs have either a local focus, regional or global focus but rarely a ‘language’ focus”.

And “language focus”, seems to be 2btube’s main differentiator. According to Fourquet, “At 2btube, we believe that content can be produced locally with Spanish-speaking talents, and reach the global Latino and Spanish audience and advertisers around the world”.

Most MCNs have either a local focus, regional or global focus but rarely a ‘language’ focus”

2btube’s executive team is made up of seasoned professionals in traditional and digital TV production and distribution: Fabienne Fourquet as CEO, Bastian Manintveld as Executive President, Ricardo Blach as Director, and Joan Carles Martorell as Operations Manager.

The enormous opportunities in the Latin American and U.S. Hispanic online video landscape will be examined in-depth by major experts of the brand marketing, agency, media and measurement world at Portada’s Latin Online Video Forum on June 3 in Miami (part of #Portadalat.)

Madrid, Miami…and Mexico City

2Btube, The Spanish MCN already has a 20-people office in Madrid, Spain, with a 300-square meters production studio. They plan to have an office with a Talent Management team and Regional ad sales team in Wynwood, Miami to work with U.S. Latino content companies and talents as well as advertisers who want to target the large U.S. Latino audience. They will also open a large office and production studio in Mexico City before the end of Q1 2015.

This, certainly, opens up a window of opportunities for Spanish speaking talents, who will be able to reach Latino and Spanish-speaking audiences around the world, as well as advertisers interested in these consumers. The language factor may also contribute greatly to the products’ commercialization and distribution, thus making this region more competitive and efficient than others.

Even if multi-channel networks are in their infancy in Latin America, and to a lesser extent in the U.S. Hispanic market, chances are they will become popular fast. It is just a matter of seeing how everything develops during 2015.