Posts Tagged ‘2016 elections’

2016 elections

Trumped? How the Election Could Impact Multicultural Marketing

Donald Trump’s victory in the presidential election has come as a surprise to many. His stances on immigration and trade with Mexico (Televisa’s stock was down 8% this morning) have many multicultural media and marketing executives thinking (and possibly worrying?). Just this morning WPP’s Sir Martin Sorrell admitted surprise after the “second Brexit: Donald Trump’s U.S. election-win.” other executives contacted by Portada acknowledged to be “speechless”. In any case, what does Trump’s victory say about multicultural marketing and its future?


Horizon Contributes to Launch of New Political Match Making App “VoterGuru”

What: Horizon has contributed in the launch of political match making App VoterGuru, which helps people find their top presidential candidate match. Why it matters: VoterGuru Co-Founders, Ben Krakow and Ben Atkins, Seek to Educate Voters and Identify their Closest Ideological Candidate Match. VoterGuru, a New York-based tech startup that matches users with declared presidential candidates, […]


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Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.


Exclusive Interview: Raja Rajamannar, CMO, on Mastercard’s Recent League of Legends Sponsorship

Exclusive Interview: Raja Rajamannar, CMO, on Mastercard’s Recent League of Legends Sponsorship

We talked to Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard, about the bran’s recent multi-year partnership with Riot Games, to become the first global sponsor for League of Legends esports.