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2014 marketing trends

2014 Panregional Marketing Trends: What 15 major players have to say

Portada asked 14 major panregional marketing and media executives, the so-called cream of the cream in Latin American-panregional decision making, about what to expect for 2014. The wide gamut of opportunities and challenges cited include Programmatic Buying, Taking the most advantage of the World Cup, among others.