On June 7, six semifinalists pitched their campaign through an oral and video presentation to the Golazo Award Jury members, during #PortadaLat in Miami.
Now, the three finalists, Audi Summer Tour/FC Bayern Munich, AT&T/MNT/The Marketing Arm, and “My Inter Jersey”/Gravity, will make their pitch for the Portada Golazo Award live on stage during Portada’s Sports Marketing Forum at New York City’s Yotel on September 13.
Make your voice heard and cast your vote to determine which of these three finalists should become Portada’s Golazo People’s Choice Award winner.
Is it Audi Summer Tour/FC Bayern Munich LLC?
The 2016 U.S. Audi Summer Tour campaign gave fans that haven’t been to Munich the chance to see their team play at home. Charlotte, Chicago, and New York, appealed to general sports and soccer fans, including the large Hispanic Bayern fan base and population in the U.S..
AT&T/MNT/The Marketing Arm?
In efforts to connect with Hispanic Millennials, The Marketing Arm (TMA) launched the Expresa Tu Pasión soccer campaign, collaboration between AT&T and the Mexican National Soccer Team (MNT). This campaign engaged Hispanic Millennials, both on social media and in the real world through exclusive experiences and activations.
Or “My Inter Jersey”/Gravity?
Inter fans love to wear their team colors loudly and proudly. Digital natives enjoy generating their own content, especially if they can put their name on it. The goal of this campaign was to drive awareness and sales of the new Inter Milan jersey by Nike.