The Week in Soccer Marketing

A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.

  • Minnesota United FCMinnesota United have signed a multi-year sponsorship deal with PepsiCo, making Pepsi the official soft drink partner of the team. The new deal makes PepsiCo the exclusive beverage provider at the club’s new Allianz Field. “We are excited to be partnering with such an iconic brand like Pepsi as we enter a new stage in Minnesota United history,” stated Minnesota United chief executive, Chris Wright. “This partnership is an important foundation to the exceptional food and beverage experience we are striving to create for all guests of Allianz Field.”


  • The Seattle Sounders have extended their relationship with healthcare provider CHI Franciscan to make it their official training jersey partner through 2020. “CHI Franciscan is excited to further our partnership with Seattle Sounders and together engage thousands of fans about the importance of living an active and healthy lifestyle,” stated Ketul J Patel, chief executive of CHI Franciscan. “The Sounders are role models in our communities and have been exceptional partners in health.”

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  • Victor MontaglianiVictor Montagliani will continue working as president of Concacaf during four more years, until 2023. “Football has become our total priority and that’s thanks to our togetherness as one Concacaf,” said Montagliani. “Thank you for your support to serve as president for the next four years.”


  • US nutritional foods manufacturer Luna Bar has donated US$718,750 to the US women’s national soccer team (USWNT) to compensate for the pay-gap between the country’s male and female professional players. “It’s ironic that one of the most popular sports in the world is still experiencing pay inequalities between women and men,” said Kit Crawford, co-chief executive of Luna Bar’s parent company, Clif Bar.