The Week in Soccer Marketing

A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.

  • Don GarberDon Graber, MLS’ commissioner, will keep as the league’s head for five more years, until at least the end of the 2023 season. Garber’s last financial terms were reportedly worth as much as US$5 million annually. The details of the new agreement haven’t been disclosed.


  • Chile will be added to a joint South American bid to host the 2030 Fifa World Cup. Up to now, Argentina, Paraguay, and Uruguay already talked about their interest to host the soccer cup back in 2017. Now Chile is joining in. “A few months ago I join proposed to the presidents of Argentina, Uruguay, and Paraguay to incorporate Chile, and jointly, to apply for 2030,” president Sebastián Pinera posted on Twitter. “This proposal was accepted by the [other] three countries.”

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  • Scotiabank Concacaf Champions LeagueThe 2019 Scotiabank Concacaf Champions League will stream live in English on the Yahoo Sports app as well as at


  • Old Trapper Beef Jerky has become the presenting sponsor for the Portland Timbers’ 2019 preseason matches in Costa Rica and the Kino Sports Complex in Tucson, Arizona. Through this deal, the Old Trapper logo will be displayed throughout the 2019 season in the northwest corner of Providence Park. The beef brand will also participate in multiple on-site activation events, and an in-market promotion.

The Portada Brand-Sports Summit in Los Angeles on March 15, 2019 (Hotel Loews Santa Monica) will provide a unique setting for brand marketers to learn about the opportunities sports and soccer content offers to engage consumers in the U.S. and Latin America.

  • Official Maui JimHawaiian sunglasses brand Maui Jim and Manchester United inked a multi-year partnership that will see the brand supply the soccer first team, academy and women’s teams with glasses from their sun and optical ranges. As part of the agreement, Maui Jim eyewear will now be available to fans in the Old Trafford Megastore.


  • Heineken USA has locked a multiyear agreement to become the official and exclusive import beer and cider of FC Dallas and Toyota Stadium. The deal includes Heineken USA becoming a Signature Partner of FC Dallas and a Founding Partner of the National Soccer Hall of Fame.