The Week in Multicultural Sports Marketing

A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.

  • WWEMinute Maid Park in Houston will host the WWE Royal Rumble on Jan. 26, 2020. This will be WWE’s debut at Minute Maid Park and the second time the Royal Rumble is held at a baseball stadium. “We are thrilled to bring one of WWE’s biggest events of 2020 to Minute Maid Park,” said Janis Burke, CEO of the Harris County – Houston Sports Authority. “We look forward to WWE fans from around the world descending on Houston for the Royal Rumble.”


  • The NBA is supporting The Basketball Africa League (BAL), a new professional basketball league in Africa, born of a collaboration between the NBA and the sport’s global governing body Fiba. The 12-team league will begin play in January 2020. This will be the first time the NBA has been involved with the operation of a league outside of North America. “As we’ve been talking about this concept over the last several months, there’s been a tremendous reception from several of our NBA team owners,” Adam Silver, NBA commissioner, said. “Several of our partners have also expressed an interest to work with us in Africa.”

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  • Telemundo is celebrating 30 years on the air, serving as the longest-running sports program in Spanish-language television. “We are proud of the successful run Boxeo Telemundo has had over the last 30 years bringing boxing fans the best of up-and-coming Hispanic contenders vying for championship titles,” said Ray Warren, President of Telemundo Deportes. “We look forward to continue serving our fans with the best boxing as part of our efforts to continue positioning Telemundo Deportes as the leading Spanish-language destination for the Biggest, Best, Global sports events.”


  • Indonesia submitted a bid to host the 2032 Olympic Games. The IOC is scheduled to announce the 2032 host by 2025.