A recap of news and trends in the Sports Marketing world as compiled by Portada’s Editorial team….
Marc Anthony’s Magnus Media Moves into Sports Marketing
MAGNUS Media announced the inception of MAGNUS Sports, a fully integrated division dedicated to the worldwide representation of major athletes. MAGNUS Sports has completed its first initiative by forming a joint venture with premier boutique baseball agency Praver Shapiro Sports Management and the signing of Cuban-born, 4-time Major League All-Star pitcher Aroldis Chapman. Founded earlier this year by international music icon Marc Anthony, MAGNUS Media has been building a roster of top-tier entertainers, artists and influencers and brings to the venture its expertise in entertainment, branding, marketing, social media, and content development. Praver Shapiro is widely recognized as a leading Sports Management Agency specialized in representing Hispanic baseball talent, and providing a comprehensive array of services designed to address the unique needs of the professional athlete both on and off the field. Marc Anthony said, “Baseball, like music, is an ingrained cultural passion for many Latinos throughout the world, and there’s no shortage of amazing stars of Hispanic origin. Despite that, until now there hasn’t been an enterprise specifically designed to meet their needs.”
GLR’s 10th Anniversary: Chivas of Guadalajara Partner
Radio network GLR is celebrating its 10th Anniversary in the U.S. GLR Networks was first launched in 2005 by Spanish media company, PRISA Radio, in hopes of tapping into the network radio market and to serve as the content production and distribution arm of PRISA Radio here in the USA. Since their launch, GLR has created and syndicated over 32 shows and has grown their network of affiliates to over 150 radio stations around the country, continuously improving ratings across the board. One of the most successful programs among affiliates has been the exclusive radio rights of Chivas of Guadalajara. According to Benny Herzog of LBI Media Inc., “Houston is passionate for Chivas Soccer. As partners with GLR, Liberman Broadcasting’s Houston Flagship Radio Station of All Soccer in Spanish, KEYH “La Ranchera” 850 AM and 101.7 FM is proud to be able to fulfill the appetite for Chivas Soccer. We feel it is very important to be able to bring the fans of Chivas as much coverage as possible in Houston. Hispanics have one sports passion and it’s soccer.”
Grupo Pegaso Gains Rights for Abierto Mexicano Los Cabos
The ATP announced that Bogota’s ATP World Tour 250 tournament would be transferred to Los Cabos, Baja California Sur, Mexico, following acquisition of the event by Grupo Pegaso. The Abierto Mexicano 250 Los Cabos, will have a total financial commitment of nearly US$800,000, ranking as the highest in its category in the Americas Region. The new hard court tournament will take place from August 8 to August 14 in the 2016 season and will become part of North America’s Summer Tour. With this partnership, Grupo Pegaso reaffirms its commitment to Mexico’s development in the sport industry by delivering and organizing high quality events, and further consolidation of men’s professional tennis in México. Grupo Pegaso began operations in 1994 with the purpose of promoting projects with strong social commitment, which over time delivers global importance for Mexico in the most dynamic sectors of the economy.
iHeart Media Ends Relationship with ESPN Deportes for Chicago Radio Station
iHeart Media Chicago said it is ending radio station 97.5 FM’s relationship with ESPN Deportes, the Spanish language arm of the sports media company. The station 97.5 FM is one of several in iHeart Media’s stable of Chicago radio outlets. As of Feb. 1, 2016, per a new local marketing agreement with Chicago businessman Pedro Segura, the founder of Prime Dental Manufacturing, 97.5 FM Poder, as the station will be known, plans to air a Mexican Regional format, a blend of music, entertainment and information targeting Hispanic adults.
Nissan steps up College Sports Investment
Nissan is kicking up its marketing involvement in U.S. college sports with a multi-year campaign to sponsor athletic events and programs at 100 colleges around the country, Automotive News reports. The campaign will put Nissan’s name onto signs at stadiums and arenas in football, basketball, baseball and other sports at 27 colleges and universities by the end of December, and at 100 schools in 2016. Jeremy Tucker, Nissan North America vice president of marketing communications and media, declined to reveal the price tag for the sweeping campaign, but acknowledged that it would be significant. The commitment will extend from permanent sports field signage and sporting event media sponsorship, to athletic scholarships, facility upgrades and academic tutoring for athletes. It will cover sports from huge NCAA college football stadiums down to soccer, swimming, bowling tournaments and golf meets.
This summer, Nissan purchased stadium naming rights for the NFL’s Tennessee Titans. The team is not only located in Nissan’s headquarters city in Nashville, but the team’s name conveniently plays into Nissan’s relaunch into the full-sized pickup segment this winter with a redesigned Titan.