What: Nashville Soccer Club has announced Nissan as its founding partner and the club’s first jersey sponsor.
Why it matters: Nashville SC is the most recent addition to Nissan’s global soccer portfolio, which includes sponsorship of the Mexican National Team’s U.S. Tour, as well as partnerships with UEFA Champions League and the English Premier League’s Manchester City.
Today Nashville Soccer Club announced its most recent sponsorship deal with Japanese multinational automobile manufacturer Nissan, to become its first and official jersey sponsor.
This partnership only makes sense, given Nissan’s business relevance in the geographic area. The company employs 12,000 people through its different locations throughout Tennessee. Nissan’s North American headquarters are in Franklin, it has a vehicle and battery assembly plant in Smyrna, and a plant in Decherd.
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“Nissan is the perfect fit for our first jersey sponsor. The company is a pillar of the Middle Tennessee community and an iconic, global brand recognized for its commitment to the game of soccer,” said Court Jeske, CEO of Nashville SC, in a statement. “Nissan’s reputation as an innovative, global brand is one we aspire to build at this club. We look forward to working together to grow the sport while engaging the community.”
As part of the United Soccer League, Nashville SC soccer team will begin to play in the USL in 2018, Separately, the Nashville SC U23 plans to make its debut in the Premier Development League in 2017.
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Feature image: Nashville Soccer Club