We are looking at Nielsen’s social content ratings of the week of February 18 to 24 in order to get a good sense of which social platforms are the best tool for viewers to engage with their favorite programming.
This week, Nielsen’s Weekly Social Ratings show just how much of a passion point movies are. The first ever hostless Oscars show was the star, as it generated more interactions than any other special episode or sports event. Whereas previously we had seen sports inspired a great percentage of social activity, interactions related to TV episodes or specials accounted for 62% of the rankings this week, similarly to what happened with the 61st Grammy Awards Show. Furthermore, we can see that Hispanics brought about a good amount of social interaction as well, as the Premio Lo Nuestro show took the second spot right behind the Oscars, and 5 out of 10 personalities on the Top Talent list were Latinos. Take a look at the key insights below.
WEEKLY TOP TEN SERIES AND SPECIALS
RANK | NETWORK / PROGRAM / DATE | INTERACTIONS (000) | |||
---|---|---|---|---|---|
1 | ABC The Oscars 2/24/19 | 17,679 | 752 | 3,486 | 13,440 |
2 | Univision Premio Lo nuestro 2019 2/21/19 | 6,694 | 416 | 6,100 | 178 |
3 | NBC America’s Got Talent 2/18/19 | 1,656 | 233 | 1,250 | 173 |
4 | USA Network WWE Monday Night RAW 2/18/19 | 1,506 | 95 | 982 | 428 |
5 | USA Network WWE SmackDown! 2/19/19 | 1,112 | 67 | 774 | 271 |
6 | ABC Grey’s Anatomy 2/21/19 | 732 | 33 | 624 | 74 |
7 | ABC The Bachelor 2/18/19 | 578 | 3 | 187 | 388 |
8 | NBC This is Us 2/19/19 | 486 | 26 | 373 | 87 |
9 | CBS The Big Bang Theory 2/21/19 | 409 | 12 | 377 | 21 |
10 | NBC Ellen’s Game of Games 2/19/19 | 376 | 7 | 344 | 25 |
[Source: Nielsen]
Key Insights
- Out of the total of interactions on the top ten spots, 62.7% (31.2 million posts) were related to a TV episode or special.
- Facebook had 1.6 million interactions, a significant decrease compared to the previous analysis’ 4.9 million.
- Twitter received 15 million interactions with TV episodes or specials, winning once again over the other two platforms.
- Most interactions (76%) about the Oscars happened on Twitter, just as it happened with the Grammy’s two weeks ago.
WEEKLY TOP TEN SPORTS EVENTS
RANK | NETWORK / PROGRAM / DATE | INTERACTIONS (000) | |||
---|---|---|---|---|---|
1 | ESPN North Carolina at Duke College Basketball 2/20/19 | 3,184 | 114 | 1,833 | 1,237 |
2 | ABC Houston Rockets at Golden State Warriors NBA Basketball 2/23/19 | 2,327 | 80 | 1,978 | 268 |
3 | TNT Houston Rockets at Los Angeles Lakers NBA Basketball 2/21/19 | 1,778 | 79 | 1,289 | 410 |
4 | ESPN*, ESPN Deportes San Antonio Spurs at Toronto Raptors NBA Basketball 2/22/19 | 1,336 | 44 | 1,110 | 182 |
5 | ESPN*, ESPN Deportes Utah Jazz at Oklahoma City Thunder NBA Basketball 2/22/19 | 1,045 | 81 | 705 | 259 |
6 | TNT Boston Celtics at Milwaukee Bucks NBA Basketball 2/21/19 | 839 | 22 | 663 | 154 |
7 | NBC Pittsburgh Penguins vs. Philadelphia Flyers NHL Hockey 2/23/19 | 804 | 65 | 484 | 255 |
8 | NBA TV San Antonio Spurs at New York Knicks NBA Basketball 2/24/19 | 573 | 14 | 445 | 113 |
9 | ESPN Duke at Syracuse College Basketball 2/23/19 | 464 | 20 | 319 | 125 |
10 | FOX*, FOX Deportes Folds of Honor QuikTrip 500 NASCAR Monster Energy Series 2/24/19 | 382 | 65 | 138 | 179 |
[Source: Nielsen]
Key Insights
- Over 12.7 million interactions, or 25% of the total of the three top ten rankings provided by Nielsen related to TV episodes or special events, were about sports.
- From these, only 584,000 interactions were posted on Facebook.
- Twitter received 3.1 million posts related to sports events, or 24%.
- About 70% (8,9 million) posts were made on Instagram, making it the winning platform in the sports category once again.
- Most events were basketball matches, though a Nascar event and an NHL one also generated interactions.
TOP TEN WEEKLY TALENT
RANK | NETWORK / TALENT / PROGRAM | ENGAGEMENTS (000) | |||
---|---|---|---|---|---|
1 | Univision Lele Pons Premio Lo nuestro 2019 | 928 | 1 | 924 | 3 |
2 | Univision Anitta Premio Lo nuestro 2019 | 906 | 4 | 886 | 16 |
3 | Univision Natti Natasha Premio Lo nuestro 2019 | 743 | 3 | 739 | 1 |
4 | ABC Bohemian Rhapsody The Oscars | 646 | 43 | 523 | 80 |
5 | ABC Angela Bassett The Oscars | 516 | 81 | 431 | 3 |
6 | NBC Terry Crews America’s Got Talent | 497 | 25 | 427 | 45 |
7 | Univision Daddy Yankee Premio Lo nuestro 2019 | 449 | 41 | 406 | 3 |
8 | ABC Jason Momoa The Oscars | 420 | 0 | 420 | 0 |
9 | NBC Ellen DeGeneres Ellen’s Game of Games | 370 | 6 | 342 | 23 |
10 | Univision Nacho Premio Lo nuestro 2019 | 366 | 0 | 366 | 0.1 |
[Source: Nielsen]
Key Insights
- According to Nielsen’s data, 5.8 million viewers engaged with the top ten posts sent directly from social media accounts owned or affiliated with TV programming.
- For the top 10 spots, Facebook received 204,000 engagements, Twitter got 174,100, and Instagram came out on top again with 5,4 million.
- The relationship between top series and top TV talents is very close: all of the top 10 TV talents appeared in the transmission of the popular shows of the week.
- Interestingly, 5 out of 10 of the most popular talents appeared on Premio lo Nuestro, and are U.S. Hispanics.
[ctalatinb]