We are looking at Nielsen’s social content ratings of the week of February 18 to 24 in order to get a good sense of which social platforms are the best tool for viewers to engage with their favorite programming.

 

This week, Nielsen’s Weekly Social Ratings show just how much of a passion point movies are. The first ever hostless Oscars show was the star, as it generated more interactions than any other special episode or sports event. Whereas previously we had seen sports inspired a great percentage of social activity, interactions related to TV episodes or specials accounted for 62% of the rankings this week, similarly to what happened with the 61st Grammy Awards Show. Furthermore, we can see that Hispanics brought about a good amount of social interaction as well, as the Premio Lo Nuestro show took the second spot right behind the Oscars, and 5 out of 10 personalities on the Top Talent list were Latinos. Take a look at the key insights below.

 

WEEKLY TOP TEN SERIES AND SPECIALS

RANKNETWORK / PROGRAM / DATEINTERACTIONS
(000)
FacebookInstagramTwitter
1ABC

The Oscars

2/24/19

17,6797523,48613,440
2Univision

Premio Lo nuestro 2019

2/21/19

6,6944166,100178
3NBC

America’s Got Talent

2/18/19

1,6562331,250173
4USA Network

WWE Monday Night RAW

2/18/19

1,50695982428
5USA Network

WWE SmackDown!

2/19/19

1,11267774271
6ABC

Grey’s Anatomy

2/21/19

7323362474
7ABC

The Bachelor

2/18/19

5783187388
8NBC

This is Us

2/19/19

4862637387
9CBS

The Big Bang Theory

2/21/19

4091237721
10NBC

Ellen’s Game of Games

2/19/19

376734425
[Source: Nielsen]

Key Insights

  • Out of the total of interactions on the top ten spots, 62.7(31.2 million posts) were related to a TV episode or special.
  • Facebook had 1.6 million interactions, a significant decrease compared to the previous analysis’ 4.9 million.
  • Twitter received 15 million interactions with TV episodes or specials, winning once again over the other two platforms.
  • Most interactions (76%) about the Oscars happened on Twitter, just as it happened with the Grammy’s two weeks ago.

 

WEEKLY TOP TEN SPORTS EVENTS

RANKNETWORK / PROGRAM / DATEINTERACTIONS
(000)
FacebookInstagramTwitter
1ESPN

North Carolina at Duke

College Basketball

2/20/19

3,1841141,8331,237
2ABC

Houston Rockets at Golden State Warriors

NBA Basketball

2/23/19

2,327801,978268
3TNT

Houston Rockets at Los Angeles Lakers

NBA Basketball

2/21/19

1,778791,289410
4ESPN*, ESPN Deportes

San Antonio Spurs at Toronto Raptors

NBA Basketball

2/22/19

1,336441,110182
5ESPN*, ESPN Deportes

Utah Jazz at Oklahoma City Thunder

NBA Basketball

2/22/19

1,04581705259
6TNT

Boston Celtics at Milwaukee Bucks

NBA Basketball

2/21/19

83922663154
7NBC

Pittsburgh Penguins vs. Philadelphia Flyers

NHL Hockey

2/23/19

80465484255
8NBA TV

San Antonio Spurs at New York Knicks

NBA Basketball

2/24/19

57314445113
9ESPN

Duke at Syracuse

College Basketball

2/23/19

46420319125
10FOX*, FOX Deportes

Folds of Honor QuikTrip 500

NASCAR Monster Energy Series

2/24/19

38265138179
[Source: Nielsen]

Key Insights

  • Over 12.7 million interactions, or 25% of the total of the three top ten rankings provided by Nielsen related to TV episodes or special events, were about sports.
  • From these, only 584,000 interactions were posted on Facebook.
  • Twitter received 3.1 million posts related to sports events, or 24%.
  • About 70(8,9 million) posts were made on Instagram, making it the winning platform in the sports category once again.
  • Most events were basketball matches, though a Nascar event and an NHL one also generated interactions.

TOP TEN WEEKLY TALENT

RANKNETWORK / TALENT / PROGRAMENGAGEMENTS
(000)
FacebookInstagramTwitter
1Univision

Lele Pons

Premio Lo nuestro 2019

92819243
2Univision

Anitta

Premio Lo nuestro 2019

906488616
3Univision

Natti Natasha

Premio Lo nuestro 2019

74337391
4ABC

Bohemian Rhapsody

The Oscars

6464352380
5ABC

Angela Bassett

The Oscars

516814313
6NBC

Terry Crews

America’s Got Talent

4972542745
7Univision

Daddy Yankee

Premio Lo nuestro 2019

449414063
8ABC

Jason Momoa

The Oscars

42004200
9NBC

Ellen DeGeneres

Ellen’s Game of Games

370634223
10Univision

Nacho

Premio Lo nuestro 2019

36603660.1
[Source: Nielsen]

Key Insights

  • According to Nielsen’s data, 5.8 million viewers engaged with the top ten posts sent directly from social media accounts owned or affiliated with TV programming.
  • For the top 10 spots, Facebook received 204,000 engagements, Twitter got 174,100, and Instagram came out on top again with 5,4 million.
  • The relationship between top series and top TV talents is very close: all of the top 10 TV talents appeared in the transmission of the popular shows of the week.
  • Interestingly, 5 out of 10 of the most popular talents appeared on Premio lo Nuestro, and are U.S. Hispanics.

 

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Author

Janet has worked as editor and translator since 2013. After graduating with honors when receiving her Bachelor's Degree in English literature, she began working as a book reviewer for Expansión, the leading business magazine in Mexico. She has also worked as editor of young adult literature for publishing houses like Planeta and Penguin, and she's the author of a book of short stories. She's in the process of getting her MA in English at McGill University. Her interests include arts, good food, and her 8 pets.

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