Nielsen Weekly Social Ratings: Premio lo Nuestro Was the Second Most Popular Show of the Week Just Behind the Oscars

We are looking at Nielsen’s social content ratings of the week of February 18 to 24 in order to get a good sense of which social platforms are the best tool for viewers to engage with their favorite programming.

 

This week, Nielsen’s Weekly Social Ratings show just how much of a passion point movies are. The first ever hostless Oscars show was the star, as it generated more interactions than any other special episode or sports event. Whereas previously we had seen sports inspired a great percentage of social activity, interactions related to TV episodes or specials accounted for 62% of the rankings this week, similarly to what happened with the 61st Grammy Awards Show. Furthermore, we can see that Hispanics brought about a good amount of social interaction as well, as the Premio Lo Nuestro show took the second spot right behind the Oscars, and 5 out of 10 personalities on the Top Talent list were Latinos. Take a look at the key insights below.

 

WEEKLY TOP TEN SERIES AND SPECIALS

RANK NETWORK / PROGRAM / DATE INTERACTIONS
(000)
Facebook Instagram Twitter
1 ABC

The Oscars

2/24/19

17,679 752 3,486 13,440
2 Univision

Premio Lo nuestro 2019

2/21/19

6,694 416 6,100 178
3 NBC

America’s Got Talent

2/18/19

1,656 233 1,250 173
4 USA Network

WWE Monday Night RAW

2/18/19

1,506 95 982 428
5 USA Network

WWE SmackDown!

2/19/19

1,112 67 774 271
6 ABC

Grey’s Anatomy

2/21/19

732 33 624 74
7 ABC

The Bachelor

2/18/19

578 3 187 388
8 NBC

This is Us

2/19/19

486 26 373 87
9 CBS

The Big Bang Theory

2/21/19

409 12 377 21
10 NBC

Ellen’s Game of Games

2/19/19

376 7 344 25

[Source: Nielsen]

Key Insights

  • Out of the total of interactions on the top ten spots, 62.7(31.2 million posts) were related to a TV episode or special.
  • Facebook had 1.6 million interactions, a significant decrease compared to the previous analysis’ 4.9 million.
  • Twitter received 15 million interactions with TV episodes or specials, winning once again over the other two platforms.
  • Most interactions (76%) about the Oscars happened on Twitter, just as it happened with the Grammy’s two weeks ago.

 

WEEKLY TOP TEN SPORTS EVENTS

RANK NETWORK / PROGRAM / DATE INTERACTIONS
(000)
Facebook Instagram Twitter
1 ESPN

North Carolina at Duke

College Basketball

2/20/19

3,184 114 1,833 1,237
2 ABC

Houston Rockets at Golden State Warriors

NBA Basketball

2/23/19

2,327 80 1,978 268
3 TNT

Houston Rockets at Los Angeles Lakers

NBA Basketball

2/21/19

1,778 79 1,289 410
4 ESPN*, ESPN Deportes

San Antonio Spurs at Toronto Raptors

NBA Basketball

2/22/19

1,336 44 1,110 182
5 ESPN*, ESPN Deportes

Utah Jazz at Oklahoma City Thunder

NBA Basketball

2/22/19

1,045 81 705 259
6 TNT

Boston Celtics at Milwaukee Bucks

NBA Basketball

2/21/19

839 22 663 154
7 NBC

Pittsburgh Penguins vs. Philadelphia Flyers

NHL Hockey

2/23/19

804 65 484 255
8 NBA TV

San Antonio Spurs at New York Knicks

NBA Basketball

2/24/19

573 14 445 113
9 ESPN

Duke at Syracuse

College Basketball

2/23/19

464 20 319 125
10 FOX*, FOX Deportes

Folds of Honor QuikTrip 500

NASCAR Monster Energy Series

2/24/19

382 65 138 179

[Source: Nielsen]

Key Insights

  • Over 12.7 million interactions, or 25% of the total of the three top ten rankings provided by Nielsen related to TV episodes or special events, were about sports.
  • From these, only 584,000 interactions were posted on Facebook.
  • Twitter received 3.1 million posts related to sports events, or 24%.
  • About 70(8,9 million) posts were made on Instagram, making it the winning platform in the sports category once again.
  • Most events were basketball matches, though a Nascar event and an NHL one also generated interactions.

TOP TEN WEEKLY TALENT

RANK NETWORK / TALENT / PROGRAM ENGAGEMENTS
(000)
Facebook Instagram Twitter
1 Univision

Lele Pons

Premio Lo nuestro 2019

928 1 924 3
2 Univision

Anitta

Premio Lo nuestro 2019

906 4 886 16
3 Univision

Natti Natasha

Premio Lo nuestro 2019

743 3 739 1
4 ABC

Bohemian Rhapsody

The Oscars

646 43 523 80
5 ABC

Angela Bassett

The Oscars

516 81 431 3
6 NBC

Terry Crews

America’s Got Talent

497 25 427 45
7 Univision

Daddy Yankee

Premio Lo nuestro 2019

449 41 406 3
8 ABC

Jason Momoa

The Oscars

420 0 420 0
9 NBC

Ellen DeGeneres

Ellen’s Game of Games

370 6 342 23
10 Univision

Nacho

Premio Lo nuestro 2019

366 0 366 0.1

[Source: Nielsen]

Key Insights

  • According to Nielsen’s data, 5.8 million viewers engaged with the top ten posts sent directly from social media accounts owned or affiliated with TV programming.
  • For the top 10 spots, Facebook received 204,000 engagements, Twitter got 174,100, and Instagram came out on top again with 5,4 million.
  • The relationship between top series and top TV talents is very close: all of the top 10 TV talents appeared in the transmission of the popular shows of the week.
  • Interestingly, 5 out of 10 of the most popular talents appeared on Premio lo Nuestro, and are U.S. Hispanics.

 

[ctalatinb]