Professional Sports Partners (PSP), a newly formed sports marketing company, opened its doors with the goal of maximizing brands’ status and clients’ investment by utilizing the enthusiasm, excitement and energy associated with sports and their loyal fan bases. The new sports-oriented agency will bring top-notch talent to the court following the ignition of a partnership with between Jason Kohl and Cathy and Alex López Negrete of Lopez Negrete Communications.
PSP and Lopez Negrete Communications will work hand-in-hand to deliver best-in-class marketing solutions. Jason Kohll, Professional Sports Partners CEO, was most recently, VP of Corporate Development for the Houston Rockets where, among other major contributions, he managed key marketing relationships throughout Asia during Yao Ming’s career. Prior to joining the Houston Rockets, Kohll worked with the St. Louis Cardinals focusing on business development. He has created and executed successful partnerships with brands including Red Bull, BBVA Compass Bank, Continental Airlines, Cricket Wireless, and McDonald’s.
Professional Sports Partners joins the group of companies affiliated with Lopez Negrete Communications, which include ZapBoomBang, a state-of-the-art audio and video production and post-production facility; Tippit & Moo, a creative ad agency geared to be fast, flexible and equipped to reach consumers in English and Spanish; Lightning Strikes Entertainment, specializing in content development, reality TV and product placement; and Lopez Negrete Communications West, with close ties to the sports and entertainment industries.