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Last Weekend’s Soccer Audiences: The most watched Matches and Networks (NEW)

Even though soccer isn’t among U.S. most followed sports, it represents Hispanics favourite, and it is gaining attention among millennial and English-natives. Here’s a quick look at what people watched over the last weekend.

Content

What: In this new regular feature we analyze the most watched soccer matches over the last weekend. Here’s a quick look at the matches people watched the most, the networks who won and other relevant insights.

What match got the biggest audience?

The Premier League’s match between Watford and Manchester United was the most watched, it attracted 481 thousand viewers on Saturday (see table below).

Which broadcaster won?

NBC Sports Network, which broadcasts the Premier League was the most watched network. The network got more than 1.5 million viewers among the top 10 most broadcasted networks (check out the table below).

Univision Deportes was in second place through the Liga MX’ broadcast last weekend, attracting 948 thousand viewers. BeIn Sports Español, which owns La Liga’s broadcasting rights, came in third an dit attracted 737 thousand viewers.

What else is relevant?

Even though the Premier League, broadcasted in English, was the number one sports property,  Spanish-speaking broadcasts overall  were more watched, adding up 1.7 million viewers.

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#ProgramEpisodeNetworkStartEndTotal Viewers (000)Viewers Age 18-49 (000)Day of the game
1PREMIER LEAGUE LWATFORD/MANCHESTER UNITEDNBC SPORTS NETWORK9:57 a.m.11:57 a.m.481292Sat
2PREMIER LEAGUE LLEICESTER CITY/SWANSEANBC SPORTS NETWORK10:56 a.m.1:05 p.m.409200Sun
3PREMIER LEAGUE LCHELSEA/BURNLEYNBC SPORTS NETWORK8:23 a.m.10:27 a.m.391196Sun
4LIGA MXSANTOS / CRUZ AZULUNIVISION DEPORTES6:32 p.m.9:00 p.m.373228Sun
5LALIGA SANTANDER MRQ-LOSASUNA VS. REAL MADRIDBEIN SPORT ESPANOL2:35 p.m.4:47 p.m.341201Sat
6LIGA MX LQUERETARO / LEONUNIVISION DEPORTES5:51 p.m.7:56 p.m.308201Sat
7PREMIER LEAGUE LHULL CITY/ARSENALNBC SPORTS NETWORK7:24 a.m.9:27 a.m.279132Sat
8LIGA MX SATMONTERREY / UNAMUNIVISION DEPORTES7:56 p.m.9:55 p.m.267162Sat
9LALIGA SANTANDER MRQ-LALAVES VS. BARCELONABEIN SPORT ESPANOL10:05 a.m.12:15 p.m.248118Sat
10LALIGA SANTANDER-LATLETICO MADRID VS. CELTABEIN SPORT ESPANOL2:35 p.m.4:46 p.m.14880Sun

Source: SportsTVRatings.com (“All data ©Nielsen, provided by a variety of TV network sources and not directly from Nielsen”)
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