What: The company launched a live TV beta service to the public with 50 different live and on demand channels, at a price of $39.99 per month.
Why it matters: Hulu becomes one of the few pay-TV services, another one being SlingTV, that offers live and on demand channels, original series and films, and a library of premium streaming TV shows and movies, all in one place. This includes content from the four major sports broadcast networks, ABC, CBS, FOX, and NBC.
Since yesterday, may 3rd, viewers who subscribe to the Hulu Live TV (Beta) plan can enjoy live and on-demand programming from more than 50 popular sports, news, entertainment and kids’ channels, in addition to Hulu’s premium streaming library, all for $39.99 per month.
“Nearly a decade ago, Hulu forever redefined the way people watch TV. Today, as we add live sports, news, and entertainment and introduce a more intuitive Hulu, we want to redefine the way people experience TV,” said Hulu CEO Mike Hopkins in a statement. “By bringing together thousands of live, on-demand and library shows and movies — and serving them up in a uniquely personalized way – Hulu can now be a viewer’s primary source of television. It’s a natural extension of our business and an exciting new chapter for Hulu.”
Today, as we add live sports, news, and entertainment and introduce a more intuitive Hulu, we want to redefine the way people experience TV.
Content from the four major broadcast networks, ABC, CBS, FOX, and NBC, will now be available. Users will be able to watch and record the biggest live sporting events from top pro and college leagues on channels including CBS Sports, ESPN, Fox Sports, NBC Sports and TNT, as well as regional sports networks available in many markets.
The offer includes 50 hours of recording storage, up to six individual profiles and two simultaneous streams per account, with options to upgrade to an enhanced Cloud DVR and unlimited in-home screens, and is available on Apple TV, Xbox One, iOS and Android Mobile Devices, and Chromecast.