What: Bumbet has inked a two-year sponsorship with the South American Football Confederation.
Why it matters: Because the sponsorship, put together by Swiss sports marketing company Synergy Sports AG, brings Conmebol into the world of digital entertainment.
The Conmebol Sudamericana Cup has announced that Bumbet will be its new premium sponsor for the next two years.
The sponsorship deal comes at a time when the Cup has introduced several major changes to the 2017 edition, including the addition of more teams and a new annual calendar.
“We are pleased to announce Bumbet as a Premium Sponsor of the Conmebol Sudamericana. With this important alliance, we enter the world of digital entertainment by giving soccer fans new ways to stay connected and interact with our Cup,” said Marcos Senna, Conmebol’s Commercial Director.
Bumbet, the largest gaming and betting site on Portuguese-language digital platforms, will enjoy regional visibility in stadiums and on TV, via press coverage and social media, as well as a high-quality consistent platform, delivering engagement opportunities during most of the year.
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The partnership was achieved by Synergy Sports AG, the Swiss-based sports marketing company led by Patrick Murphy.
Synergy has been appointed by Conmebol as the exclusive agency to market the sponsorship rights of the 2017 and 2018 Conmebol Sudamericana Cup.
Image: Twitter Bumbet.