What: Telemundo, the official Spanish-language broadcaster of the 2018 FIFA World Cup in Russia, has selected Anomaly to lead the strategy and creative for the broadcast of the event.
Why it matters: After being broadcasted on Univision for over 40 years, the FIFA World Cup found a new Spanish-language rights holder in Telemundo. The network’s sports division, Telemundo Deportes, is one of the leading providers of sports content in Spanish in the United States.
As of today, Anomaly’s New York office will lead the strategy and creative for the broadcast of the 2018 FIFA World Cup in Russia for Telemundo. Meanwhile, the network prepares to broadcast the FIFA Confederations Cup Russia 2017 this summer.
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After signing a deal in 2011, Telemundo has become the official Spanish-language home of the 2018 FIFA World Cup in Russia. Leaving Univision out after 40 years.
Given Anomaly’s approach of weaving Latino cultural insights into everything it does, it only makes sense for Telemundo to choose it. The agency also won the 2017 Ad Age Agency of the Year award.
“This is continued evidence, of our mission to make Anomaly a company that can credibly and relevantly communicate with everyone in America. Equally, our progressive view of the Latino audience is aligned with Telemundo’s mission of representing an authentically Latino-American experience,” said Giovanni Villamar, Managing Director at Anomaly.
Founded just over 10 years ago, Anomaly has offices in Los Angeles, New York, Toronto, London, Amsterdam, and Shanghai.
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