55% of online shopping at Black Friday was on mobile screens, new research on ChatGPT publisher attribution, and more happenings in the MarTech world.
This year, the holiday shopping season is set to rebound from the uncertainties and anxieties of 2020 — and in a big way, Retail spending in physical stores is on track to grow more than six percent year-over-year, while ecommerce will triple that figure, at nearly 18% year-over-year growth. By Yahoo’s Chief Business Officer Iván Markman.
Email newsletters have long been regarded as one of digital marketer’s best friends. The reasons for that are not hard to fathom. The “The State of E-mail Newsletters:2021 and Beyond” by What If Media Group, sheds new light on how consumers interact with email newsletters.
Shopping habits on and offline, brand loyalty, and mobile technology on fire this 2020! A summary of the most relevant consumer insight research. If you’re
A summary of the most relevant consumer insight research in the U.S. and U.S. Hispanic markets. If you’re trying to keep up with the latest happenings, this is your one-stop shop.
For years, large chains have targeted Hispanic grocery shoppers by adding a special aisle with items from their home countries. These days, diversity and globalization demand a more integrated approach.
Brands should take a step back and look at the needs of Latino women in order to understand more effective ways to talk to them and thus build a valuable relationship with the Hispanic consumer.
Check out eight different brand initiatives happened over the last five days.
Brand initiatives you need to know about this week.
Gen Alpha is redefining consumer behavior, blending digital savviness with a preference for real-world experiences. Brands must adapt to their unique preferences to stay relevant.
What type of marketing agencies are coveted by potential buyers which ones are not?
Elizabeth Calvillo, Sr. Marketing Manager of Midea Mexico, shares the brand’s growth strategy, its consumer-centric approach, and the expansion of its sales channels.
No matter how we may want to spin it, the U.S. is a diverse mass market. DE&I is being rolled back, but experts in the marketing and media community tell Portada that DE&I has little to do with diverse marketing strategies and advertising. Six things to know.
Budweiser wins in Super Bowl Ad Contest. More humor and less celebrities in Big Game ads. Plus 7 brand moves.
Social Media Drives Consumer Shopping Habits, as 67% of U.S. consumers shop via social media monthly, a GRIN Survey finds out.
U.S. Bank launched a new Smartly™ Visa Signature® Card advertising campaign, Instacart’s SuperBowl teaser, and six other recent brand initiatives.
Portada recently had a conversation with Rakesh Shalia, Vice President of Marketing, Communications, and Customer Experience at FedEx, Latin America and the Caribbean, who provided a comprehensive overview of the booming e-commerce landscape in Latin America and how brands can capitalize on it.
Hyundai launches national advertising campaign highlighting the convenience of “Add to Cart”… and five more brand initiatives targeting the U.S. consumer right now.
Our INSIDER feature focuses on insights and moves Portada has recently learned about.
El Buen Fin 2024 exceeded expectations with record sales. Portada evaluates preliminary figures with insights from industry experts.