A question that is keeping experiential marketers up at night is what form events and experiential marketing will have once the world returns to normal. Michael Goldstein, VP and Head of Sponsorships North America, Mastercard and Michael Tasevski, VP, Global Sponsorship at Scotiabank and other brand marketers provide their points of view. KPIs to measure virtual events success and more
Scotiabank’s sponsorships in Canada and Latin America are focused on sports passion points like hockey and soccer, as well as arts & culture. How do
The media landscape has evolved a great deal in the last 10 years; advertisers need to understand the different types of internet users to be able to cater to their needs in an effective way.
Could Adsmovil be the long-awaited viable alternative to the Facebook/Google duopoly?
PG Mediabrands network has been awarded Amazon global media planning and buying business.
The first quarter of 2017 marked the highest ever Q1 earnings for digital advertising in the U.S., hitting US$19.6 billion, according to the latest IAB Internet Advertising Revenue Report. Revenues mark the highest Q1 earnings on record, climbing 23 percent, or US$3.7 billion, from the same period just a year ago.
The IAB has announced NGL Studios, part of NGL Media (co-founded by actor John Leguizamo), will be participating at the 2017 Digital Content NewFronts in New York City, where it will be presenting original digital content programs and platforms for U.S. Latino and multicultural millennial audiences, and advertisers seeking to engage them.
UM, the IPG Mediabrands’ unit, has been tapped as media agency for luxury fashion accessory marketer Coach Inc,
The partnership includes support of the FCBarcelona Foundation in all Latin American and Caribbean markets through 2019.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
IPG Mediabrands and Innovid have launched a partnership and set of products that could make waves in the video advertising world.
July was a very busy month for me, and I’ll tell you something about it in this month’s digital bites.
The Interactive Advertising Bureau (IAB) and its Multicultural Council have launched a “Multicultural Hub” to establish best practices across all multicultural considerations and segments.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
Advertisers are spending on average more than US$10 million annually on Digital Video, representing an 85% increase from 2 years ago, based on“Digital Content NewFronts: Video Ad Spend Study,” a study conducted by Advertiser Perceptions on behalf of the Interactive Advertising Bureau (IAB).68% of those marketers and agency executives believe that original digital video will become as important as original TV programming in the next 3 to 5 years.
Fernando Monedero joins IPG Mediabrands, the global network of media agencies, as Manager Mediabrands Miami.
Two major Latin American countries celebrated their annual IAB Conferences during the last two weeks: Mexico’s IAB Conecta and Argentina’s IAB Now. Some key trends as seen by Portada’s Editorial Team members who attended both events.
NBCUniversal announces CultureFirst, the IAB hosts a multicultural town hall, Hispanics could drive auto sales, while the New York Times examines what makes multicultural TV
The Confederation of North, Central America and Caribbean Association Football (CONCACAF) announced an official partnership with Scotiabank, designating the international bank as title sponsor of the CONCACAF Champions League and official sponsor of its Gold Cup tournament of national teams. Traffic Sports USA, the sponsorship rights agency of CONCACAF, secured the deal.
The Confederation of North, Central America and Caribbean Association Football (CONCACAF) announced an official partnership with Scotiabank, designating the international bank as title sponsor of the CONCACAF Champions League and official sponsor of its Gold Cup tournament of national teams. Traffic Sports USA, the sponsorship rights agency of CONCACAF, secured the deal.