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Experiential Marketing

Bacardi’s Keller on the Link Between Experiential Marketing and Contextually Relevant Content

Contextually relevant content has become a critical asset in the post-cookie world. Using the example of the recent Bombay Sapphire Campaign, Jaime Keller, Brand Director of Bombay Sapphire Gin for North America at Bacardi, explains how experiential marketing campaigns can be used to create contextually relevant content. She also tells Portada about the passion point the campaign is centered on, the type of media used, and how experiential marketing activations are measured.

Portada Live April 11 2024

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Portada Team Marcos Baer President Prior to launching Portada in 2003, Marcos worked in both the media and finance sectors. He occupied executive roles at