Mexico: Maxus Wins Pepsico Foods Digital Account
GroupM´s Maxus, part of WPP Holding, announced that Pepsico Foods has chosen the agency in Mexico to manage its digital business.
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GroupM´s Maxus, part of WPP Holding, announced that Pepsico Foods has chosen the agency in Mexico to manage its digital business.
GroupM´s Maxus, part of WPP Holding, announced that Pepsico Foods has chosen the agency in Mexico to manage its digital business.
PepsiCo is innovating in marketing to revitalize some of its brands, and keeping pace with big competitors in the CPG industry to expand its presence in emerging national markets. That´s why the company is launching its program PepsiCo10 in Brazil and India.
PepsiCo is innovating in marketing to revitalize some of its brands, and keeping pace with big competitors in the CPG industry to expand its presence in emerging national markets. That´s why the company is launching its program PepsiCo10 in Brazil and India.
A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
Huemanitas – Pepsico Denver-based agency Huemanitas to lead its multicultural retail and shopper marketing efforts.
Jamie Stein, Director Digital Initiatives, PepsiCo, tells us about the launch of the Woman Inspiration Network and how it relates to its wider marketing objectives.
A weekly summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Latin consumers right now.
Lowe’s, Rockstar Energy Drink and other brands targeting the U.S. consumer right now.
McDonald’s french fries-scented billboards also coming to the U.S? BACARDÍ® Rum, Pepsi, Dove, 99 Cents Only Stores, and other brands targeting the U.S. consumer right now.
Corona, Whole Foods Market and other brands targeting the U.S. consumer right now.
McDonald’s, Inter Miami CF, JPMorgan Chase and other brands targeting the U.S. consumer right now.
Portada talks with Melissa de León, Senior Channel Marketing Manager at Under Armour about how the brand is leveraging female athletes to meet its goal of reaching a target audience between 16 and 25 years old.
With a 21.8% market share, BBVA is Mexico’s largest bank ranked by assets. The financial institution invested US $157 million in LigaMX and related properties between 2013 and 2024. That is why Portada recently talked to Alejandro Mayer, Director of Marketing Capabilities at BBVA Mexico, a key executive behind the institution’s La LigaMx soccer sponsorships.
Dozens of brand marketing and media buying agency leaders shared knowledge at last week’s Portada Live event in New York City and virtual format.
Ikea, Valvoline, Cross Country Mortgage, Gatorade Water… and other brands targeting the U.S. consumer right now.
(Updated September 18). Dozens of brand marketing leaders from Fortune 1000 companies and premier media buying agencies will be convening for Portada Live this Thursday
Why Attend WHO PARTICIPATES MEET THE TEAM PARTNERS 200+ 1:1 MEETINGS 1 COLLABORATIVE KNOWLEDGE-SHARING SESSION 150+ DECISION MAKERS 1 RESEARCH SPOTLIGHT 2 BRAND CHALLENGES September
Why Attend WHO PARTICIPATES MEET THE TEAM PARTNERS 200+ 1:1 MEETINGS 1 COLLABORATIVE KNOWLEDGE- SHARING SESSION 150+ DECISION MAKERS 1 RESEARCH SPOTLIGHT 2 BRAND CHALLENGES