The tremendous growth of e-commerce and how it impacts the overall marketing discipline and digital marketing in particular is going to play an important role
We are thrilled to present Portada Sports Marketing Board, which will feature 12 brand marketing and agency luminaries. This announcement underscores our new commitment to serving the vibrant sports and soccer marketing sectors.As members of the Sports Marketing Board, these leaders and innovators will participate in Portada’s marquee events and provide thought leadership to Portada writers and researchers.
PortadaLat, the two-day annual gathering of key brand marketing, advertising, media and digital leaders from all over the Americas taking place on June 8-9 in Miami,
Great storytelling doesn’t come naturally to most people. But if you can harness its power and leverage the impact of content discovery, you can capture
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers
Carat will be MasterCard’s new global media agency. MasterCard will still retain UM only in Latin America.
MasterCard announced today that UM, IPG Mediabrands group’ global communications network, will continue as their official media agency in Latin America, following the recent media buying and planning bidding that the company led.
Carat will be MasterCard’s new global media agency. MasterCard will still retain UM only in Latin America.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers
Visa, MasterCard and American Express have proposed a new global standard of “digital tokens” to enhance the security of digital payments and simplify the purchasing experience when shopping on a mobile phone, tablet or personal computer.
Visa, MasterCard and American Express have proposed a new global standard of “digital tokens” to enhance the security of digital payments and simplify the purchasing experience when shopping on a mobile phone, tablet or personal computer.
Breaking Ads Mexico, presented by Portada and Media Economics Group, today analyzes a selection of Mexican digital campaigns active in July. The advertising campaigns were tracked
As SVP- Marketing Group Head, Edgardo Tettamanti is responsible for the strategic management of the Latin America & Caribbean (LAC) Region. Tettamanti will be a
Mr. Jankowski is group head, Global Media. He is responsible for managing the MasterCard investment in marketing communications. This includes working with our global, regional
Ben Jankowski, Group Head Global Media at MasterCard, has just been added to an impressive roster of speakers at our Portada Latin American Advertising and
Ben Jankowski, Group Head Global Media at MasterCard, has just been added to an impressive roster of speakers at our Portada Latin American Advertising and
A new selection of “Breaking Ads Mexico” as tracked by MexicoWebMonitor™, a service of Media Economics Group. The campaigns were active between the 3 to
A new selection of “Breaking ads Mexico” as tracked by MexicoWebMonitor™, a service of Media Economics Group. The campaigns were active between 8 and 14 of October of 2012.
Portada presenta una nueva selección de los avisos digitales mexicanos en “Breaking Ads”, recolectados a través de México WebMonitor™ de Media Economics Group.