Sales Leads: Acura, Principal, E.L.F., Mastercard…
Acura, Principal, E.L.F., Mastercard and other brands targeting the U.S. consumer right now.
Acura, Principal, E.L.F., Mastercard and other brands targeting the U.S. consumer right now.
BACARDÍ®, Bulova, Clinique, Frontera Wines, Mastercard, 1800® Tequila… and other brands targeting the U.S. consumer right now.
Audible, Bazooka Candy Brands, Mastercard …and more brands targeting the Latin American consumer right now. Check our prior Sales Leads columns.
After the success of test cookieless campaigns in Mexico, similar strategies were rolled out across campaigns throughout South America, beginning with Chile and Argentina. Teads
Target, Walmart, Southeastern Grocers, Italbank International, Mastercard, Citi, Pernod Ricard USA, Terminix… and more brands targeting the U.S. consumer right now.
A question that is keeping experiential marketers up at night is what form events and experiential marketing will have once the world returns to normal. Michael Goldstein, VP and Head of Sponsorships North America, Mastercard and Michael Tasevski, VP, Global Sponsorship at Scotiabank and other brand marketers provide their points of view. KPIs to measure virtual events success and more
JD Peet’s, Casai, Mastercard, Forever 21, Mondelez and more brands targeting the Latin American consumers right now.
Sales Leads US: a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.
Leading executives from the brand, agency, media, and tech sectors will gather at an exclusive Luncheon Roundtable at our upcoming twelfth annual Portada Miami on April 12 to discuss the topic: Redefining the Role of Miami as a Marketing and Media Hub. During the exclusive lunch meeting, Portada will present the results of its Panregional Marketing and Media Report. The exclusive function will take place within the framework of Portada Miami on April 12, 2019, but will only be accessible to a select group of Miami based brand marketers and other Latin American regional brand marketing decision makers.
Major brand, agency and technology decision makers have been added to the exclusive Luncheon Roundtable: Redefining the role of Miami as a Latin American Marketing and Media Hub, which will be taking place during Portada Miami on April 12 in the EAST Hotel. Brand marketing leaders participating in the thought leadership function include Elena Feoktistova, Regional Head of Consumer and Product Marketing LAC, MasterCard, Denisse Guerra, Marketing Director Latin America, The Estée Lauder Companies and Rafael López de Azua, Head of Media and Digital, LATAM (Director), Coty. Jose Maria Sanabria, CEO, GroupM Latin America and Adriana Bellinatti Grineberg, Regional Director, Pan-regional Latam, CENAM & Caribbean, Facebook have also confirmed their participation.
We talked to Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard, about the bran’s recent multi-year partnership with Riot Games, to become the first global sponsor for League of Legends esports.
We are excited to announce that Elena Feoktistova, VP Consumer Marketing and Sponsorships LAC
at MasterCard, is joining the Portada Council of the Americas
We are excited to announce that Lorena Holguin, LAC Sponsorship Director, Mastercard, is joining the Portada Sports Maketing Board, one of the seven units of Portada’s Council System.
In view of the accelerated pace at which the industry is evolving, it is crucial to identify what the future has in store in order to have the necessary tools ready to face it. We touched base with members of Portada’s Council System in order to find out what their views are regarding the future of marketing.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
Major Latin American Brand and Agency Leaders will meet at Miami’s Hotel EAST on April 18-19. These executives are part of Portada’s powerful and exclusive Council System to be officially launched at Portada Miami on April 18-19.
Mike Tasevski, VP, North America Sponsorships at MasterCard, Dan Donnelly, EVP, Managing Director, Publicis Media Sports and Michael Neuman, EVP, Managing Partner, Scout Sports and Entertainment are marketing trailblazers participating at the Sports Marketing Forum in New York City’s Yotel on September 13.
During the 9th annual PortadaLat convention in Miami, which started yesterday, the winners to the Top Travel Marketing Campaign and “Viajero Inteligente” were revealed.
Panregional Marketing, particularly South Florida based Panregional Marketing, has undergone substantial changes over the last two years. That is why the agenda of PortadaLat this Wednesday and Thursday in Miami incorporates a stellar session called Panregional Marketing: “Values, Passion and Rationale”. Senior executives from MasterCard, Coty Inc, IPG Mediabrands, Mindshare, Facebook, Viacom and Sony Pictures Entertainment will discuss the challenges, the values and their passions for Pan Regional.
Over the past few weeks, we have been talking to #PortadaLat top speakers about key points in their industries, including marketing strategies, and innovative trends. Check out all of our interviews here!