Pablo Alvarez, director of OMG Digital Latin America is leaving Omnicon Media Group. Alvarez, based in Buenos Aires, led the digital hub, which was recently estabilished in Buenos Aires. From there panregional media planning and buying has been done for brands including Hilton, Fedex and Mercedes. Alvarez is leaving the company at the end of this week. He did not say where he is going to work now. A replacement for Alvarez at OMG Digital Latin America has not been announced yet.
Pablo Alvarez, director of OMG Digital Latin America is leaving Omnicon Media Group. Alvarez, based in Buenos Aires, led the digital hub, which was recently estabilished in Buenos Aires. From there panregional media planning and buying has been done for brands including Hilton, Fedex and Mercedes. Alvarez is leaving the company at the end of this week. He did not say where he is going to work now. A replacement for Alvarez at OMG Digital Latin America has not been announced yet.
En este artículo, Marcelo Salup, Publicista y Mercadotécnico profesional, evalúa la efectividad de las redes sociales como medios, como soporte de publicidad, como marca y como plataforma social.
Ningún otro fenómeno ha cautivado tan rápido la atención de la gente como las redes sociales. Después de todo, ofrece la oportunidad de estar en contacto con amigos lejanos, ex novias, colegas… todo esto con un cierto grado de intimidad (puedes ver fotos de sus bebés, perros, fiestas, etc.) y es gratuito.
Ningún otro fenómeno ha cautivado de tal manera la atención de los anunciantes como las redes sociales. Después de todo, ofrece la oportunidad de alcanzar infinidad de consumidores de manera íntima y en un momento inesperado que hará, con algo de suerte, que el mensaje sea más efectivo. Y lo mejor de todo es que es casi gratuito.
Las redes sociales esgrimen tres promesas:
Primero, como “gente común”, me permitiría estar en contacto con la gente que quiero estar en contacto. Segundo, como publicista profesional, me ofrecería un soporte que me permitiría alcanzar a los consumidores de manera más impactante porque el mensaje estaría personalizado en función de las necesidades y gustos del cliente al que apunto. Tercero, como marca, me daría la oportunidad de interactuar con infinitos consumidores en un ambiente abierto y amigable.
Entonces…¿Qué pasa?
1. Las redes sociales como plataforma social
La semana pasada, solo en mi casa, me enteré que un ex colega planificador de medios en Nueva York tuvo un bebé (Massimo Joseph), que la hermana menor de uno de mis mejores amigos pasó por un doloroso divorcio y que Steve Sternberg dicta una conferencia Nielsen de tres días en Las Vegas.
Conclusión: Un sí definitivo. A las redes sociales como plataforma social.
2. Las redes sociales como soporte de publicidad
En dos encuestas diferentes de las que conduje, apenas el 15% de los encuestados afirmó hacer click sobre algún aviso publicitario en las redes sociales. [09:55:37 a.m.] Pablo Carrasco: La cantidad de respuestas obtenidas (menos de 100) es ya, de por sí, una signo sobre cómo funciona la interacción con el consumidor en esas redes. Anecdóticamente, la mayoría de mis amigos y conocidos también obtuvieron una tasa baja de interacción con publicidad directa en las redes sociales. Históricamente, la tasa promedio de clicks (CTR- “Click Through Rate” o porcentaje de personas que visitan una página y hacen click en un determinado botón o vínculo) se ha estado deslizando a la baja, a tal punto que probablemente en la actualidad el CTR es inferior a un 1%.
Como una “persona común”, a mi mismo me repele la publicidad que ofrecen algunas redes sociales. Aquí va una de las muchas joyas que he recolectado en los últimos 2-3 meses:
· “Nuevo y Poderoso Generador de Links: ¿Por qué todos las empresas de mercadotecnia de afiliación pierden dinero?
Además de docenas de anuncios analfabetos, también me han ofrecido: aperitivos, aceleradores para bajar programas de computación, “servicios para eliminar legalmente deudas de tarjeta de crédito en un 80% por 10.000 dólares”, una droga para reducir el colesterol, un remedio para la tranquilidad, una oferta para vender paneles solares, descuentos en medicamentos, un servicio de señoritas acompañantes, un aclarado de arterias, remedios para el dolor de espaldas y… aceite de víboras, no… hasta ahora.
Es un objetivo aleatorio en todo sentido. De hecho, cuando cree un anuncio en una red social para un producto fotográfico y decidí jugar un poco con el objetivo, me encontré con:
§ 254.220 personas:
– Que viven en EEUU
– Que viven en Florida, Nueva York, Nueva Jersey, Connecticut o California
– Entre 25 y 54 años inclusive
– Que les gusta la fotografía, Canon, Nikon o que son fotógrafos
– Que se graduaron de la universidad
Conclusión: Ni mucho, ni poco. Definitivamente los medios sociales como soporte publicitario sirven para algunos objetivos (un cuarto de millón de personas puede, después de todo, no solo ser un excelente grupo sino que puede influenciar a otro cuarto de millón). Pero ¿está el vaso medio lleno o medio vacío?
3. La gran prueba. La interacción de los medios sociales con las marca.
Esto es, después de todo, para lo que están las redes sociales, ¿verdad? Nuevamente: No hay un resultado claro.
Hablemos de tamaño:
§ Hay grandes grupos (páginas) en Facebook: Coca Cola tiene casi 6 millones de fans, Pepsi tiene 757.000 fans, Doritos 849.000, Nike 2.248.000, Ferrari 959.000 y Louis Vuitton 1.088.000 fans.
§ Sin embargo, muchos de los grupos son tan pequeños que no pueden impactar de manera alguna a la venta de sus productos. Por ejemplo, Colgate Wisp tiene 3.738 fans, American Airlines 61.656 y Comcast 6.349.
Hablemos del entorno en que están estos grupos en las redes sociales:
Muchos de los seguidores (“fans”) se unen a las páginas de las marcas o grupos para quejarse (¡y de manera muy llamativa!). Otros tienen poquísima interacción.
Entre otros comentarios, he visto:
UPS- a 8.731 personas les gustan estos comentarios?
§ Seguidor: John Terry: “Ahora usaré Fedex para todos mis envios. UPS esta apoyando a La Raza, una organización racista y a favor de las organizaciones en contra de los inmigrantes.”
§ Seguidora Patty Moraites Apkarian: “Pongo “me gusta” solo para poder postear. ¡Con Fedex es mucho más fácil!. Hoy me transfirieron 7 veces mientras trataba de averiguar por qué no podía realizar un pago on-line.”
Colgate Wisp- a 3.716 personas les gusta esto:
Colgate Wisp: En el mercado, en el cine, el auto. Dónde y cuándo usa Colgate Wisp? Cuéntenos!
§ Seguidora Tonia Tucker Kirven: “Todo el tiempo. Los amo.”
§ Gabriella D´Innocenzo: “Mientras manejo, después de comer, antes de ir a dormir.”
§ Melody Noemí Ramos: “Mientras viajo, especialmente en avión.”
§ Anneliese Thyer: “Nunca consideraría usar un producto desechable ni derrochar mi dinero en él.”
Samsung- a 47.238 les gusta esto:
§ Junaid Zaheer: “Quiero información sobre los precios de aires acondicionados Samsungs en Pakistan.”
· Benjiro Weiss: “Amo sus Home Theaters.”
· Jarrell Prichard: “No cumplieron con el acuerdo de Samsung de arreglar mi heladera…”
Además, muchos de los grupos muestran una completa inactividad. La gente se hace “fan”, pero nunca vuelven, negando la interacción que caracteriza a las redes sociales.
Conclusión: Muchos pequeños grupos de seguidores (“fans”) no pueden ser determinantes: “Pueden 3.000 personas afectar la venta de Wisp- y muchos seguidores se convierten para criticar a la compañía, con algunas excepciones.”
Siendo un extrovertido, usuario temprano y activo de redes sociales que resulta ser un comprador y planeador de medios, es inevitable que saque las siguientes conclusiones:
1. Las redes sociales (Facebook por ejemplo) están aquí para quedarse. Infinidad de personas no pueden estar equivocadas. Cada informe de investigación que leo resalta dos tendencias: un incremento de usuarios y un incremento en el uso de las redes sociales.
2. No creo que ningún anunciante haya encontrado la vuelta a los anuncios en las redes sociales. Parece haber dos categorías de fanáticos, los aburridos y los que se unen a los grupos para decirle a las compañías que apestan. Evidentemente, algunas compañías si lo están haciendo bien, como Nike o Coca Cola… pero si miran detalladamente un 25-30% de los comentarios son negativos.
3. Las personas son egoístas. Los grupos que atraen seguidores, que interactúan y se mantienen en contacto con el grupo, les ofrecen algo. No importa si es una vista exclusiva de un zapatos fosforescentes (Nike), la posibilidad de ganar 200.000 dólares para un proyecto (Pepsi) o ganar un vale de compras por compartir la “Historia del Dia del Padre” (Pampers).
De manera que, ¿Social? ¡Sí! ¿Medio? No aún.
Marcelo Salup es comprador y planeador estratégico de medios, experto en medios con 25 años de experiencia en los mercados hispano en EEUU, Latinoamericano, Asiático y Europeo. Ha desarrollado estrategias integradas para clientes como Porsche, DIRECTV Mas, BlueCross, BlueShield y más…
In this article, advertising and marketing professional Marcelo Salup evaluates social media’s effectiveness as an advertising platform, as a social platform and as a brand.
No phenomena has caught fire so quickly among “regular folk” as social media. After all, here’s an opportunity to stay in touch with long lost friends, ex-girlfriends, people in your industry… all of it with a certain degree of intimacy (you get to see pictures of their babies, their dogs, their parties) and free to boot.
No phenomena has so caught advertisers attention as social media. After all, here’s an opportunity to touch zillions of consumers in an intimate, unguarded moment with what would hopefully be a more impactful message. And, best of all, all of it almost for free.
Social media had three promises going in:
First, as a “regular folk”, it would allow me to keep in touch with people that I wanted to be in touch with.
Second, as an advertising professional, it would give me a platform from which to reach out to consumers in a more impactful way because it would be customized to the needs and wants of my target consumer.
Third, as a brand, it would give me an opportunity to interact with zillions of consumers in an open, friendlier environment
So… what happened?
1. Social platform.
In the past week alone, I learned that my ex-planner in New York just had a baby (Massimo Joseph), that the kid sister of one of my best friends just went through a painful divorce and that Steve Sternberg is in a 3-day Nielsen conference in Las Vegas.
Bottom Line: Solid Yes
2. As an advertising platform.
In two different polls I conducted, barely 15% of all respondents reported clicking on any ad in a social network. The very size of the respondent base (less than 100 people) is, by itself a sign of the consumer interaction. Anecdotically, most of my friends and acquaintances also report low interaction with straight advertising in social sites. Historically, CTR’s (click through rates) have been sliding so that today we probably do not see even a 1% CTR across the board.
As a “regular guy”, I’m also apalled at the advertising I am served. Some of the jewels I’ve collected in the last 2-3 months:
In addition to dozens of illiterate ads, I’ve also been served with: fat-burning snacks, “computer accelerating” downloads, services to “legally remove 80% of my credit card debt over $10,000”, a cholesterol-blasting drug, a shocking new remedy for joint relief, an offer to sell solar panels, anonymous STD testing services, drug discount services, an overnight girlfriend service, an artery-clearing secret, quantum back pain relief and… no, no snake oil. So far.
This is random targeting at its best. Indeed, when I created an ad for a photo product and decided to play around a bit with the targeting, this is what I got:
Bottom line: mixed at best. Definitely some targetting (a quarter million people might, after all, not only be a great group, but also influence another couple of million) but not all that great.
3. The acid test: Brand Interaction.
This is, after all, what social media are all about. Right? Again: Mixed.
Let’s talk size:
Let’s talk environment now.
Many “fans” join brand pages or groups just to complain (and loudly). Others have the most inane comments ever. Among some of the comments I saw today:
UPS – 8,371 people like this.
Colgate Wisp – 3,716 people like this.
SAMSUNG – 47,238 people like this.
In addition, many of the groups show a complete lack of activity. People “fan” them, but never come back, negating the social interaction component.
Bottom line: tons of small groups that don’t move the needle –can 3,000 people really affect Wisp sales—and where many of the fans join to loudly critizice the company with some great exceptions thrown in. Not great.
Being an extroverted, early-adopter, highly-active social media user who happens to do strategic planning and buy media for a living, it was inevitable that I would draw some conclusions:
1. Social environments (e.g., Facebook) are here to stay. A zillion people can’t be wrong and every single piece of research I read points out towards two trends: increasing user base and more frequent use of social media
2. I don’t think any advertiser has really cracked the code yet. For every
dyed-in-the-wool fan there seems to be 2 inane boring ones and another one that just wants to tell the company “you suck”. Evidently, some companies are doing well: Coca Cola, Nike, Ferrari… but go deeper into the walls and you’ll see that easily 25%-30% of the comments are really negative.
3. People are selfish. Groups that attract fans, get them to interact positively and keep them coming back all give something, whether it is a preview of fluorescent shoes (Nike), the possibility of winning a $20,000 grant to follow your heart in a project (Pepsi), or winning a shopping spree for sharing their Father’s Day story (Pampers)
Social? Yep! Media? Not quite yet.
Marcelo Salup is a strategic planning and media expert with over 25 years of experience in the US, Latin America, Asia and Europe. He has developed integrated strategies for clients such as Porsche, DIRECTV Mas, BlueCross BlueShield and more.
Juanita's Foods has announced the launch of its new Back-to-School promotional campaign. The campaign aims to financially help parents and educators in these rough economic times, while aiding in the educational development of tomorrow's leaders.
The Juanita's Back-to-School promotion will award 50 $1000 prizes nation-wide. "This year's promotional campaign has been designed with the economic crisis in mind, as a means of extending a helping hand to our customers during the 2009-2010 school-year" said Aaron De La Torre, Juanita's Foods Co-CEO.
"One of the primary reasons for the growth of the US Hispanic market is that parents want their children to have the best education possible. Juanita's understands this and is eager to lend a helping hand during these difficult economic times." said Mark De La Torre, Juanita's Foods Co-CEO.
Skincare brand Clarins launched a campaign for a new product line with the unveiling of its corporate Facebook and Twitter sites. The new Multi-Active Day skincare was released earlier this month and is aimed at a younger demographic for the beauty brand – the under 40-year-old woman – so Clarins decided it was a good opportunity to introduce its first social media efforts.
The initiative is one element of a larger marketing campaign, including advertising and PR, for the Multi-active Day line, which starts at $54. The company would not disclose the PR budget, but Dempsey noted that for the first time, the company is extending a larger portion of its dollars to PR and social media.
This week, the team, including interactive agency Special Ops Media, will promote the launch of the social media platforms and skincare products through an announcement to bloggers, Web sites, and short-lead media outlets. In the future, the new Twitter and Facebook pages will be used to promote initiatives for other lines and highlight additional Clarins projects. In March, the company had announced its plans to expand its PR activity in an effort to reach a wider range of consumers, including a more youthful audience and a Hispanic consumer-base.
Howard, Merrell & Partners, a strategic branding and advertising firm, recently expanded its services with the formation of a Hispanic Marketing Group. The Group will focus on the development and execution of advertising, direct mail, public relations and social media marketing specifically targeted at the Hispanic market.
Portada talked to Jim Cobb, president and CEO of Howard, Merrell & Partners, for more details on the newly formed group, click here.
Trimarchi Investments has contracted The Group in an effort to reposition their corporate image and TeleRevista Magazine. GET delivers over half-a-million impressions via various properties including, TeleRevista and Punto y Claro, and have TV and radio segments. The Group’s first assignment is to reposition and re-launch TeleRevista, a GET’s core publication that has been in the market for 17 years.
“THE GROUP was selected after a review of agencies turned out that they had the most experience launching brands and they had the most creative solutions to take our brands to the next level”, said Salvatore Trimarchi, GET CEO.
The American Red Cross plans to target moms and small businesses with the launch of a cause marketing campaign with Clorox and FedEx to raise awareness about disaster preparedness. The campaign began last September first. The ongoing effort will use social media and traditional media to encourage the public to prepare for emergencies, said Mark Ferguson, officer of corporate partnerships for the Washington-based nonprofit.
The Red Cross is reaching out to trade media, business media, and the major daily newspapers in advance, and has plans for an SMT with national and regional outlets on September 11, led by campaign spokesperson Jamie Lee Curtis. It is also reaching out to mom bloggers, as well as bloggers who cover marketing and advertising and nonprofits, and Spanish-speaking bloggers who have a Hispanic audience, noted Jennifer Lubrani, a media coordinator for the Red Cross' communication and marketing department.
The goal is to reach mothers, with children who are 18 years old or younger, through partner companies like Clorox and FedEx using the Red Cross Web site or social media channels like YouTube, Flickr, and Facebook.
The campaign was coordinated in-house by the Red Cross, said Ferguson. It is not working with an agency.
Alpine Access, the provider of contact center solutions for brand-conscious companies, announced that the company is hiring 400 bi-lingual employees within the next four months. The company is looking for customer care professionals who speak Spanish or Chinese (Mandarin and/or Cantonese specifically) as well as English in order to meet demand from new and existing customers. These bi-lingual positions provide the ability to work from home and can be based throughout the nation.
Casa Latino Franchise Corporation, the network of Hispanic real estate offices, has executed its first regional development agreement with Casa Latino Global Development, LLC.
Based in Celebration, Florida, Casa Latino Global Development, LLC, (CLGD), owned and operated by Joseph and Michael La Rosa, became a franchise owner in late 2008. Now, less than a year later, the company has opened more than a dozen locations in Orlando and has forged an alliance with Casa Latino Franchise Corporation, the franchisor.
Effective immediately, Casa Latino Global Development will be developing teams in the following markets to sell, open and operate new Casa Latino Real Estate offices: Houston, TX, Atlanta, GA, Nashville, TN, Memphis, TN, Baton Rouge, LA, New Orleans, LA, Little Rock, AR, Fayetteville, AR, Raleigh Durham, NC and Charlotte, NC.
Beth Sobol, president of Sobol Fashion Productions, has assigned Silva+Pardo Advertising as the Special Projects Communication Agency for the 12th edition of the Miami International Fashion Week that will take place from Thursday March 18 to Sunday March 21, 2010 in Miami, FL.
In 2009, over 10,000 designers, models, celebrities, fashion aficionados and fashion media from around the world took part in the 11th edition of this remarkable event. For the 2010 edition, Silva+Pardo Advertising will develop a multiplatform B2B-B2C campaign that will be launched in the final days of September, 2009. This strategy will complement the efforts of The Godoy Oliva Group, which is the Business Developing Consultant to Sobol Fashion Productions.
Arrowhead Advertising, a company from Peoria (AZ), reported revenue of $1 million in 2005 and is projected to bring in $5.2 million in 2009. Peoria resident Kyle Eng founded the company in 2003 and remains its CEO.
Eng stated: “Our interactive division is the fastest growing area of our company. When we started, we did mostly traditional television, radio and print ads. That changed when we saw more consumers were getting their information through mobile networks. Online advertising is no longer about creating something for just the computer. Something that you see on a 19-inch screen might likely be invisible on a Blackberry or iPhone. We've been able to adapt.”
Arrowhead most important clients are in the automobile industry: Hyundai, Nissan, Chrysler, GP Ford.
Click here, for detailed contact information on Hispanic Corporate Marketers at these companies and the decision makers at their Advertising Agencies. In addition to information on more than 2,000 Leading Agency and Marketing/Advertising Directors who are targeting Hispanics. (Downloadable into an Excel Spreadsheet for seamless integration into your own database!).
Efe News Services
Esmas.com
GEE Interactive
Grupo Diarios America
Televisa Publishing and Digital
Joel Bary, CEO of LatinMedios
Delilah Fuentes, Media Investment Director, MPG
Grace Palacios, CEO of Publicitas Americas
Christine Iliffe, Sr. Account Manager Vogue
FedEx, Marriott/MPG,
Puig Latin America/MPG,
Samsung La Fabrica/SMG,
Texaco
Copa Airlines
General Motors/SMG,
HBO/Media 8
Samsung/SMG
ABB/AmericaEconomia
"What you don’t know can hurt you"
Grupo CERCA
HipCricket
Iniciativa Ser/ MPG
The winners will be announced at the Award Luncheon (sponsored by Starcom Media Vest) during the Panregional Advertising and Media Summit at the Mandarin Oriental, Hotel, Miami June 4 2009. Click here to register to the Summit.
Top Properties: US Hispanics |
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April 2008 vs. April 2007 |
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| Unique Visitors (000) | ||
| Apr-07 | Apr-08 | % Change |
Total Internet : Total US Audience | 178,079 | 190,728 | 7 |
Total Internet : Total US Hispanic Audience | 16,527 | 19,807 | 20 |
Google Sites | 12,244 | 14,534 | 19 |
Yahoo! Sites | 13,031 | 14,533 | 12 |
Microsoft Sites | 11,489 | 12,651 | 10 |
AOL LLC | N/A | 10,818 | N/A |
Fox Interactive Media | 8,917 | 10,726 | 20 |
eBay | 8,169 | 7,959 | -3 |
Ask Network | 4,773 | 5,668 | 19 |
Wikipedia Sites | 4,707 | 5,380 | 14 |
Apple Inc. | 4,240 | 4,876 | 15 |
Amazon Sites | 4,322 | 4,799 | 11 |
Viacom Digital | 4,562 | 4,596 | 1 |
Time Warner – Excluding AOL | N/A | 4,315 | N/A |
New York Times Digital | 3,933 | 3,500 | -11 |
Photobucket.com LLC | 3,184 | 3,128 | -2 |
Disney Online | 2,615 | 3,089 | 18 |
Glam Media | 1,011 | 3,001 | 197 |
FACEBOOK.COM | 1,525 | 2,845 | 87 |
AT&T, Inc. | 2,545 | 2,813 | 11 |
Adobe Sites | 2,884 | 2,813 | -2 |
Atrinsic, Inc. | N/A | 2,781 | N/A |
Weather Channel, The | 2,765 | 2,706 | -2 |
Superpages.com Network | 1,859 | 2,678 | 44 |
CNET Networks | 3,211 | 2,661 | -17 |
Verizon Communications Corporation | 2,353 | 2,601 | 11 |
UNIVISION.COM | 2,847 | 2,595 | -9 |
Shopzilla.com Sites | 2,064 | 2,567 | 24 |
Bank of America | 2,651 | 2,514 | -5 |
craigslist, inc. | N/A | 2,433 | N/A |
Connexus | 2,813 | 2,391 | -15 |
Target Corporation | 2,507 | 2,318 | -8 |
Wal-Mart | 2,777 | 2,282 | -18 |
Gorilla Nation | 3,381 | 2,272 | -33 |
Yellowpages.com Network | 1,593 | 2,171 | 36 |
United Online, Inc | 2,509 | 2,065 | -18 |
Monster Worldwide | 2,279 | 2,006 | -12 |
Real.com Network | 2,240 | 2,001 | -11 |
Expedia Inc | 2,233 | 1,899 | -15 |
WordPress | N/A | 1,840 | N/A |
Comcast Corporation | 1,627 | 1,834 | 13 |
ARTISTdirect Network | 2,210 | 1,827 | -17 |
CareerBuilder LLC | 1,672 | 1,682 | 1 |
Oversee.net Network | 2,096 | 1,682 | -20 |
Pearson Education | 1,107 | 1,663 | 50 |
Hearst Corporation | N/A | 1,632 | N/A |
CBS Corporation | 1,445 | 1,622 | 12 |
Answers.com Sites | 1,529 | 1,609 | 5 |
IRS.GOV | 959 | 1,609 | 68 |
Lycos Sites | 3,021 | 1,574 | -48 |
iVillage.com: The Womens Network | 1,469 | 1,498 | 2 |
Travelport | 1,922 | 1,493 | -22 |
Ticketmaster | 1,473 | 1,485 | 1 |
MYHOTCOMMENTS.COM | 121 | 1,459 | 1,110 |
Experian Interactive | 1,359 | 1,457 | 7 |
Yellow Book Network | 370 | 1,443 | 290 |
JPMorgan Chase Property | 1,317 | 1,410 | 7 |
Capital One | 1,363 | 1,396 | 2 |
ESPN | 1,529 | 1,370 | -10 |
Demand Media | 929 | 1,351 | 45 |
Cox Enterprises Inc. | 1,780 | 1,335 | -25 |
Terra Networks | 1,978 | 1,320 | -33 |
Citysearch | 1,222 | 1,285 | 5 |
HI5.COM | 1,014 | 1,273 | 26 |
Gannett Sites | 1,345 | 1,270 | -6 |
Weatherbug Property | 1,352 | 1,250 | -8 |
Dictionary.com Sites | 1,565 | 1,223 | -22 |
NBC Universal | 1,516 | 1,223 | -19 |
E.W. Scripps | 823 | 1,212 | 47 |
Citigroup | 1,302 | 1,201 | -8 |
Washington Mutual | 1,320 | 1,192 | -10 |
AmericanGreetings Property | 1,236 | 1,191 | -4 |
LIMEWIRE.COM | 1,189 | 1,171 | -2 |
HOTFREELAYOUTS.COM | 1,365 | 1,158 | -15 |
Best Buy Sites | 1,271 | 1,142 | -10 |
ValueClick Sites | 1,556 | 1,132 | -27 |
The Mozilla Organization | 854 | 1,126 | 32 |
Travel Ad Network | 530 | 1,119 | 111 |
Deutsche Telekom | 1,237 | 1,096 | -11 |
Wells Fargo | 1,074 | 1,084 | 1 |
PLAYLIST.COM | 455 | 1,081 | 137 |
Batanga | 617 | 1,075 | 74 |
Sprint Nextel Corporation | 1,487 | 1,074 | -28 |
WildTangent Network | 547 | 1,070 | 96 |
WebMD Health | 1,063 | 1,066 | 0 |
Everyday Health | 724 | 1,060 | 46 |
Classified Ventures | 1,079 | 1,053 | -2 |
Tribune Interactive | 1,305 | 1,040 | -20 |
UGO | 993 | 1,029 | 4 |
HSBC | 1,327 | 1,023 | -23 |
Clear Channel Online | 873 | 1,020 | 17 |
Sears Sites | 1,265 | 1,018 | -20 |
MYFLASHFETISH.COM | 51 | 1,018 | 1,905 |
MINICLIP.COM | N/A | 1,011 | N/A |
WorldNow – ABC Owned Sites | 644 | 1,003 | 56 |
UPS Sites | 860 | 989 | 15 |
EA Online | 890 | 975 | 10 |
REUNION.COM | 804 | 945 | 18 |
MLB.COM | 1,008 | 944 | -6 |
Orange Sites | 1,164 | 935 | -20 |
Intuit | 585 | 930 | 59 |
Six Apart Sites | 1,432 | 927 | -35 |
Macy's Inc. | 839 | 906 | 8 |
WhitePages | 1,154 | 897 | -22 |
USPS.COM | 899 | 891 | -1 |
JCPenney Sites | 765 | 890 | 16 |
Hewlett Packard | 1,250 | 872 | -30 |
Travelocity | 883 | 862 | -2 |
Televisa Digital Sites | 790 | 850 | 8 |
PRONTO.COM | 76 | 847 | 1,014 |
Dell | 1,276 | 812 | -36 |
imeem | N/A | 808 | N/A |
Craveonline | N/A | 802 | N/A |
Mattel Sites | 767 | 795 | 4 |
Encyclopaedia Britannica | 682 | 791 | 16 |
Vivendi | 798 | 786 | -2 |
Circuit City Stores, Inc. | 917 | 779 | -15 |
Job.com Sites | N/A | 773 | N/A |
The Washington Post Company | 792 | 758 | -4 |
The Home Depot, Inc. | 1,235 | 756 | -39 |
Wachovia Corp | 524 | 755 | 44 |
BBC Sites | 971 | 753 | -23 |
Revolution Health Network | 0 | 751 | 184,905 |
Sony Online | 1,095 | 751 | -31 |
CondeNast Publications – CondeNet Network | 512 | 751 | 47 |
METROLYRICS.COM | N/A | 749 | N/A |
PBS | 772 | 735 | -5 |
NETFLIX.COM | 681 | 723 | 6 |
NetShelter Technology Media | 828 | 723 | -13 |
WEBKINZ.COM | 196 | 709 | 262 |
NIH | 1,149 | 708 | -38 |
Metacafe | 1,013 | 701 | -31 |
Intelius | 981 | 686 | -30 |
Limitedbrands | 638 | 683 | 7 |
Gap, Inc. | 839 | 681 | -19 |
OVERSTOCK.COM | 672 | 678 | 1 |
Internet Broadcasting Systems | 632 | 677 | 7 |
CA.GOV | 798 | 670 | -16 |
Gameforge Sites | 35 | 667 | 1,793 |
Break Media | N/A | 667 | N/A |
Kayak.com Network | 444 | 662 | 49 |
SBC Yahoo! Online Protection (App) | N/A | 656 | N/A |
World Wrestling Entertainment (WWE) | 651 | 655 | 1 |
FREEWEBS.COM | 861 | 650 | -25 |
Source Interlink Companies | 48 | 648 | 1,261 |
Move Network | 652 | 643 | -1 |
EDMUNDS.COM* | 434 | 640 | 47 |
General Motors | 604 | 631 | 5 |
Buzznet | 448 | 625 | 40 |
BEBO.COM | 470 | 622 | 32 |
PCH.COM | 808 | 620 | -23 |
Blockbuster Inc. | 707 | 611 | -14 |
SLIDE.COM | 1,148 | 607 | -47 |
Dominion Enterprises | 645 | 606 | -6 |
McClatchy Corporation | 660 | 606 | -8 |
Internet Brands, Inc. | 436 | 601 | 38 |
Earthlink | 1,079 | 600 | -44 |
US.COM | 151 | 598 | 297 |
Hollywood Media Corp. | 757 | 596 | -21 |
Discovery.com Sites | 780 | 596 | -24 |
Eastman Kodak | 423 | 594 | 41 |
American Express | 532 | 592 | 11 |
ABC.COM | 581 | 586 | 1 |
Sony BMG Music Entertainment | 647 | 582 | -10 |
Kraft Foods | 628 | 581 | -7 |
INFO.COM* | 357 | 574 | 61 |
Infospace Network | 833 | 561 | -33 |
Priceline.com Incorporated | 834 | 555 | -33 |
LOWES.COM | 756 | 554 | -27 |
NFL Internet Group | 954 | 553 | -42 |
Alloy | 1,056 | 552 | -48 |
GiantRealm | 26 | 552 | 1,983 |
HotChalk Network | 793 | 551 | -31 |
FedEx | N/A | 548 | N/A |
STATE.TX.US | 722 | 545 | -25 |
TOPIX.COM | 298 | 543 | 82 |
QUIZROCKET.COM | N/A | 543 | N/A |
DAILYMOTION.COM | 600 | 538 | -10 |
Southwest Airlines Co. | 788 | 534 | -32 |
EZINEARTICLES.COM | 252 | 534 | 112 |
Toysrus Sites | 877 | 530 | -40 |
Toyota | 387 | 525 | 35 |
Walgreen Co. | 587 | 515 | -12 |
VEOH.COM | 209 | 513 | 145 |
Morgan Stanley Dean Witter Property | 869 | 509 | -41 |
BabyCenter Network | 406 | 502 | 24 |
Belo | 316 | 500 | 59 |
Art.com Sites | 654 | 499 | -24 |
Berkshire Hathaway Inc. | 750 | 498 | -34 |
Mevio Network | 179 | 493 | 175 |
TALEO.NET | 605 | 491 | -19 |
ED.GOV | 684 | 488 | -29 |
Womensforum.com Sites | 374 | 481 | 29 |
American Airlines | 540 | 480 | -11 |
Department of Commerce | 438 | 479 | 9 |
Ford Motor Company | 685 | 479 | -30 |
Spill Group | N/A | 476 | N/A |
BECOME.COM | 122 | 475 | 288 |
Groupe PPR | 330 | 473 | 43 |
Nextag.com Sites | 758 | 471 | -38 |
GAMEVANCE.COM | 23 | 468 | 1,913 |
Reader's Digest Digital Network | 285 | 465 | 63 |
Source: comScore Media Metrix |
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Note: Audience: All Persons at U.S. Home/Work/College-University Locations | |||
