Best Buy Mexico Closes, Alex Ospina, Jesus Benitez
Best Buy Mexico closes, Alexis Ospina, Jesus Benitez, Javier Montanaro…People change positions, get promoted or move to other companies. Portada is here to tell you about it.
Best Buy Mexico closes, Alexis Ospina, Jesus Benitez, Javier Montanaro…People change positions, get promoted or move to other companies. Portada is here to tell you about it.
An overview of major brand and agency activity over the last few days.
The growth of Hispanic-owned businesses is the number one goal of the USHCC, a business advocacy group representing more than 5 million U.S. Hispanic-owned businesses. USHCC recently hosted its Legislative Summit with several national elected officials and business leaders. USHCC President & CEO Ramiro Cavazos talked to Portada about the expected outcome of the Legislative Summit.
Show Heroes Group Buys smartClip Latam, Chemistry Cultura launched, last but not least (:-) Televisa and Univision create Televisa Univision Inc … companies are bought and sold, people change positions, get promoted or move to other companies. Portada is here to tell you about it.
Avocados from Mexico Commercial and Multichannel, Tidal, ParmCrisps, Jack in the Box…and other brands targeting the U.S. consumer right now.
We talked to Yocelin Delgadillo, Media Manager Victoria and Premium Brands at AB InBev during her participation at AdWeek Latam. We discussed new digital strategies
Despegar Acquisition of Best Day, Nestlé Upgrades MX Facilities & More Sales Leads LatAm For prior Sales Leads LatAm editions, click here. Best Day Despegar.com,
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During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico’s E-commerce Subdirector José Camargo, Grupo Bimbo’s Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders’ Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity’s Director of Business Innovation & Marketing Yamile Elias.
No matter how much technology brands throw at marketing, excellent content, and the human factor count for a lot, especially when consumers are purchasing an experience and not just on price.
The media landscape has evolved a great deal in the last 10 years; advertisers need to understand the different types of internet users to be able to cater to their needs in an effective way.
Ariela Nerubay, CMO of Curacao, talked to Portada about the evolution of the company and how its new services will cater to Hispanics’ every need in a more effective way.
Major Latin American Brand and Agency Leaders will meet at Miami’s Hotel EAST on April 18-19. These executives are part of Portada’s powerful and exclusive Council System to be officially launched at Portada Miami on April 18-19.
Travel Marketing is one of the categories that are changing at the most rapid pace. As Dorothy Dowling, SVP of Marketing and Sales for Best Western International, puts it” you have to be able to pivot very quickly.”.The 30-year hotel industry veteran directs all of Best Western’s marketing and sales. We talked with Dowling about the latest (digital) marketing trends and about Best Western’s forays into the U.S. Hispanic market. 6 things you need to know.
Latin America’s key brands, media agencies and media owners will gather for #Portadalat in Miami next Wednesday and Thursday (June 3 and 4.) Marcos Baer, publisher of Portada, explains why the 7th annual iteration of the event will be the best yet. The major players, key insights and networking opportunities you will benefit from.
Gravity 4 has just acquired EzLike, the Facebook paid advertising platform, making this the company’s 8th acquisition and making it the dominant player in the paid social space.Portada interviewed Xavier Mantilla, General Manager Latin America at Gravity4, to have view on this recent acquisition.
Los Angeles based Michelle Tobin, VP Global Brand Partnerships & Advertising was hired by Rovio a year and a half ago from Millennial Media to lead Rovio’s direct ad sales business. Portada interviewed Tobin to ask her about her unit’s expansion into the Latin American market.
Heineken USA , the owner of the Tecate brand, just selected Dalas based INSPIRE! to reach second generation Hispanics. iNSPIRE!’s responsibilities will include supporting billboard, radio and digital
E-Commerce is skyrocketing in Latin America as the current pandemic has accelerated digital transformation. This makes the benefits to be reaped from e-commerce investments and e-commerce marketing extremely tantalizing to corporations active in Latin America. To understand how the pandemic has catapulted e-commerce in the region, Portada talked to four Latin American brand marketers from Best Buy, Nestle, Colgate Palmolive, and New York Life who will be participating at our May 19 Portada Live Americas virtual event.
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full_width=”stretch_row_content” parallax=”content-moving” parallax_image=”51275″][vc_column][vc_empty_space][vc_column_text] November 19, 2020 | 11:45 am – 6 pm