Every day, a growing number of companies are increasing their digital ad spending and improving their return on investment by taking advantage of the great tools offered by the Internet.
AeroMexico Paco Communications recently expanded its services to AeroMexico, an airline of Latin America. Paco Communications became the agency of record for AeroMexico for advertising and
We discussed consumer loyalty with Roberto Muñoz, Head of Travel at Puntos Colombia. In this insightful interview, Muñoz shares ideas and learnings about loyalty programs.
The field of marketing technology has revolutionized the way that campaigns are planned, executed, and evaluated. But mar-tech can be intimidating: Navigating the now 7k+ platforms that claim to help marketers understand, reach, engage, and measure their target audiences is no small task.Here is a primer on marketing technology – what you need to know about today’s mar-tech platforms, how you can evaluate and select them for your specific needs, and how the industry will evolve in 2020.
Loyalty Marketing is the key. Roberto Muñoz, Head of Loyalty Travel at Puntos Colombia manages a joint program between Colombia’s largest bank Bancolombia and Latin American retailer Grupo Éxito. Prior to his current role, he was a strategist for Aeroméxico’s loyalty program Club Premier.
Sales Leads LatAm is a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
Retailers are scrambling behind Amazon and MercadoLibre to capture their share of expanding e-commerce in Latin America despite difficult payment and delivery challenges.
people change positions, get promoted or move to other companies. Portada is here to tell you about it.
Paola Camacho Senior Specialist Co-brand Partnerships Aeromexico Paola Camacho is the Co-brand Banks Manager in Aeromexico, she has been working in AM for
Eloisa Garcia Relationships Director Club Premier, AeroMexico Bio soon. April 18-19, 2018 Speaker at Portada Miami EAST Miami Hotel Innovators Meet to
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
Didier Stahl Vice President Loyalty, Banks and Cobrands Aeroméxico Finance leader with extensive experience budgeting, modeling (IRR, NPV, and cash flow), evaluating and
Roberto Munoz Head of Travel and Banks Puntos Colombia Recently appointed Head of Travel and Banks for Puntos Colombia, Roberto Muñoz has an
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
(Looking for your next Career move? Check out Portada’s Career Board!)
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.