U.S. Bank, P&G, Fedex, Target, Jack in the Box… and other brands targeting the U.S. consumer right now. Check our prior Sales Leads columns.
U.S. Bank
The Women’s National Basketball Association (WNBA) announced that the U.S. Bank will become a WNBA Changemaker through a new multiyear relationship with the league. WNBA Changemakers is a collective of purpose-driven companies that harness their power to elevate women in sports and support the league’s mission around advancing diversity, equity and inclusion. As a supporter of the league, U.S. Bank will serve as the Official Bank of the WNBA. U.S. Bank will also become the official bank of future marquee events such as the WNBA Commissioner’s Cup presented by Coinbase, AT&T WNBA All-Star, and the WNBA Draft 2022 presented by State Farm®.As an official WNBA Changemaker, U.S. Bank will provide players and alumni access to financial resources and will create programs to increase financial education across the country. A cornerstone of the relationship will be the creation of a new league-wide financial wellness program, where U.S. Bank will implement benefits and resources that include access to advisors for all WNBA players so they can create a game plan for their financial futures.As part of the relationship, U.S. Bank will provide financial education and opportunities to WNBA players. Through these touchpoints, U.S. Bank will provide players with networking and mentorship opportunities, internships, training seminars and work to educate them about the importance of setting financial goals to prepare them for their post-playing careers.In addition, the WNBA and U.S. Bank will identify and work with a non-profit organization to develop a tailored program aimed at supporting young women in underserved communities. U.S. Bank joins a growing lineup of WNBA Changemakers including: AT&T, the Official 5G Innovation Partner of the WNBA; Deloitte, the Official Professional Services Provider of the WNBA; Nike, the Official Outfitter of the WNBA; and Google, the Official Trends and Fan Insights Partner of the WNBA.
Target-Levi’s Partnership
Target and Levi’s are expanding their partnership. The big-box retailer and the San Francisco-based denim company are expanding the distribution of Levi’s products from roughly 500 Target stores to about 800 this spring. Target’s assortment of Levi’s denim products includes jeans, shorts, jackets and dresses.
“Strategic partnerships like Levi’s continue to drive preference for Target, and guests turn to Target for the very best national brands alongside more than 45 incredible owned brands,” says Jill Sando, executive vice president and chief merchandising officer, Target. “Since offering our guests Levi’s Red Tab label for the first time more than two years ago, paired with our unmatched owned brand offerings, we’ve established Target as a go-to place for denim. With more must-have, quality styles available in more stores across the country in 2022, we’re thrilled to offer a dose of inspiration and joy through our growing Levi’s assortment at an incredible value.”
Fedex
As Earth Day approaches on April 22, FedEx and BBDO New York are launching a new film in the Where Now Meets Next campaign called ‘Camper Scouts’, focused on sustainability. The new spot features a camper scout troop who spread the word about a sustainable camping supply store to their entire global network after seeing a new FedEx EV parked out front. Such a dramatic increase in reach can be problematic for small businesses who are not prepared. Good thing FedEx has the network to help them deliver worldwide, while also making sustainability a priority with more electric vehicles and new reusable packaging. These sustainability efforts are part of the brand’s larger 2040 goal for carbon neutral operations. The spot launches approximately one year after the announcement of Fedex’s 2040 pledge. The work was directed by Noam Murro/Biscuit Filmworks.
P&G
Group Black, a unique media collective and accelerator dedicated to the advancement of Black-owned media properties, secured a nine-figure media investment from the consumer goods corporation Procter & Gamble, Adweek reports. The pledge from P&G is the largest single investment that Group Black has received. By the end of the year, the collective aims to deploy US$500 million in Black-owned media. Its partnership with P&G officially debuted this month with a South by Southwest activation that featured the brands Charmin and Bounty, but the multi-year deal will extend into linear, OTT, digital audio and print channels as well, La Niear said.
Jack in the Box
Fast food chain Jack in the Box has appointed TBWA\Chiat\Day LA as its lead creative agency.David&Goliath has been the incumbent since 2015. The agency will be in charge of reinvigorating the brand in culture and helping to grow the business.The client also added three other agencies to its roster including: the Ryan Reynolds-founded Maximum Effort, which will develop video content, Small Girls PR for public relations and Conscious Minds to develop digital and social initiatives and content series.
At this exclusive event on March 31, 2022, Brand Decision Makers and Marketing Service Suppliers will share and accelerate knowledge on key topics including multicultural marketing, e-commerce marketing and leveraging marketing technologies. To find out about networking solutions at Portada Live involving a myriad of brand decision makers, please contact Sales Coordinator Michelle Lopez at [email protected].
GreenBox
GreenBox POS, an emerging and rapidly growing FinTech company, announced the appointment of INNOCEAN USA as its first advertising and branding agency of record.INNOCEAN has been tasked with the mission of building global awareness of GreenBox’s capabilities, products and services, creating a world class brand that will stand the test of time. This will be accomplished by a far-reaching 360-degree branding campaign to include design of all brand assets, along with a robust communications plan, in order to drive global awareness across a variety of different platforms.GreenBox’s proprietary blockchain ledger and smart contract token technologies create seamless payment processing solutions using digital encryption keys to verify, secure and record details of each transaction conducted within its private system. There was no formal RFP for the assignment, although several agencies were interviewed prior to INNOCEAN being named AOR.
