Stella Artois, Dunkin’, Subway…and Seven More Brand Moves

• Stella Artois

Matt Damon and David Beckham are bringing back their Super Bowl characters “David & Dave” for a new extension of Stella Artois brand campaign, MSN reports. The latest campaign is called “The Collection,” see the video below, where the beer brand releases limited-edition beer chalices, one based on each state (“50 States of Stella”).

Stella Artois, is a Belgian-style lager owned by Anheuser-Busch InBev (AB InBev). It is known for its crisp, refreshing taste and is brewed using natural ingredient.| “We knew we had something special with ‘David & Dave’ after their official reveal earlier this year as part of Stella Artois’ return to the Super Bowl,” says Chris Jones, vp of marketing for premium brands at Anheuser-Busch.

• Dunkin’

Dunkin’ is continuing its summer of Refreshers with a dreamlike twist, teaming up once again with two-time GRAMMY-winning global superstar Sabrina Carpenter to debut Sabrina’s Strawberry Daydream Refresher—an iced, creamy Refresher available now as a $3 medium for Dunkin’ Rewards members^*. To introduce the new drink, Dunkin’ partnered with acclaimed fashion photographer and director Nadia Lee Cohen, known for her surreal, cinematic style. The ad, titled “Dunkin’ Daydream Hotline,” was developed through an ongoing collaboration with Artists Equity Advertising, uniting bold creative voices to deliver striking storytelling. The video shows Carpenter as a cheeky “Daydream Matchmaker,” answering a call from one particularly confused late-night caller in a retro hotline-style setting. With her signature charm, she listens to dreamers who need a summer escape—prescribing the Strawberry Daydream Refresher as their perfect match.

• Subway

Nearly 30 years after its memorable role in Happy Gilmore, Subway is stepping onto the tee box once again to help Happy Gilmore return to the top of the golf world in Happy Gilmore 2, premiering on Netflix July 25. To celebrate the revival of this iconic partnership, Subway and Netflix are teaming up to give fans special access to one of their all-time favorite movies with the Happy Gilmore Meal, available at Subway restaurants across the U.S. and Canada starting July 10. Subway guests can make any combo or Meal of the Day a Happy Gilmore Meal for $1 more and receive one of four limited-edition collectible cups*, featuring fan-favorite characters from the movie franchise. Drawn by renowned sports illustrator, animator and director Mickey Duzyj, the four collectible cups celebrate:

• Happy Gilmore: the legendary golfer himself
• Shooter McGavin: Happy’s PGA tour rival and nemesis
• Hal L.: The former Silver Acres orderly
• Oscar: Happy’s new caddie in Happy Gilmore 2

“Alongside a generation of fans, Subway can’t wait to see our old friend Happy Gilmore recapture the magic that made him such an enduring cultural icon in Happy Gilmore 2,” said Cristina Wells, Senior Vice President of U.S. Marketing at Subway. “We’re excited to partner with Netflix and give fans more of what makes them happy – more ways to enjoy their favorite subs and more ways to engage with a world that we cherish as much as they do – with a one-of-a-kind, connected experience exclusively at Subway.”

• JC Penney

According to JC Penney, the most talked about wedding happened in Venice last weekend (no, not that one!) — on the canals of Venice, California, that is. The difference? It cost a lot less than the rumored $10 million; try $10,000, and JC Penney claims to have have the receipts to prove it. That’s right. While some eyes are on a high-profile wedding happening this week in Venice, Italy, JCPenney (yes, JCPenney!) is inviting everyone else to celebrate a more relatable love story, one where the only thing extravagant is the joy. The wedding – marrying high school sweethearts who reunited 14 years later, Estefany Gomez and Leonardo Rendon – brought together family, friends and a guest list dressed in this summer’s hottest fashion from JCPenney, all without the jaw-dropping price tag. From the fashion to the florals to the reception playlist (hello, free Spotify), we proved what smart shoppers already knew: You don’t need a superyacht when you’ve got super taste. No paparazzi when all your guests have phones. No helicopters needed – we can drive, thanks. No grand orchestra or celebrity DJ – just pure heart. With a stunning backdrop of the Venice canals, the whole event is giving “glamorous” a run for its money and proving that looking and feeling like a million bucks doesn’t have to cost it.

“We’ve always dreamed of a California wedding, but with our families living on opposite coasts, it felt out of reach,” said Estefany and Leonardo. “When JCPenney reached out, we honestly wondered if it could really happen. But they didn’t just say yes to our dream — they made every detail possible, from outfitting every guest in gorgeous fashion to the venue and cake, and most importantly, creating memories we’ll cherish forever.”  “Most of us aren’t planning our weddings with a ten-million-dollar budget or a palazzo on standby,” said Marisa Thalberg, Catalyst Brands Chief Brand and Marketing Officer. “At JCPenney, we know that the most memorable celebrations are the ones filled with real moments surrounded by the people we love, and style that surprises everyone, and that’s why we’re quietly redefining what’s possible for couples everywhere – delivering wow-factor memories, minus the jaw-dropping price tag.”

Find out about Portada Live events planned for 2025. Portada Live events are highly curated events. Their agenda is designed to maximize knowledge-sharing and networking between top brand marketing, media agencies, and media executives. To learn about thought leadership and networking solutions at Portada Live and Portada digital media offerings, please contact Sales Director Irma Gutierrez at [email protected].

• FIFA

Fédération Internationale de Football Association ( FIFA) FIFA has tapped J Balvin, Doja Cat, and Tems to perform during halftime of the final in the first-ever Club World Cup tournament. The final, scheduled for July 13 at MetLife Stadium, will stream for free on DAZN.

• Kappa and Modelo

Italian sportswear brand Kappa and Cerverza Modelo are coming together for a collaboration rooted in the spirit of the game and the power of community. Jerseys, streetwear, and accessories that celebrate legacy, craftsmanship, and modern style are available and branded by the two companies.

• Comcast

Comcast Internet Service Provider (ISP)  introduced its Everyday Pricing (EDP) structure, featuring four simple national Internet tiers that include unlimited data and the advanced Xfinity WiFi Gateway for one low monthly price. This move is part of the company’s broader strategy to give consumers simple, predictable, all-in Xfinity plans for the best WiFi in the market. In addition, all plans include a line of Xfinity Mobile at no additional cost for a year. “We said we were going to go ‘all-in’ on a new pricing strategy and we are delivering with our 5-year price lock and our new everyday price plans. Now all our Xfinity Internet packages are built on simplicity and transparency – no hidden fees, no confusion – just the best, most reliable and secure WiFi that sets a new standard for the ultimate connected experience,” said Steve Croney, Chief Operating Officer, Connectivity & Platforms, Comcast. “We’re coming out swinging with a superior WiFi product that easily beats the competition at an even better price point for customers.”

• Monterrey Rayados

Mexican professional football club Club de Futbol Monterrey Rayados of Liga BBVA MX has selected Sportivo to help the club with a variety of PR and influencer outreach for the current FIFA Club World Cup. Sportivo is also a partner of Arenas Group to help grow Lucha Plus in the U.S., the country’s first 24/7 “lucha libre” FAST channel, social media and LIVE event platform.

• HighByte

Matter, a Brand Elevation Agency that integrates PR, marketing and creative services, announced it has been named the agency of record (AOR) for HighByte to elevate the brand’s executive visibility and strengthen its position as a leader in Industrial DataOps. HighByte is an industrial software company addressing the data architecture and integration challenges faced by global manufacturers as they digitally transform. Along with elevating executive visibility, Matter will be  driving a robust, customized PR program focused on deepening HighByte’s overall brand awareness in a competitive market. The program includes a comprehensive media relations strategy, thought leadership, executive social media support, and more.

• Cinnamon Toast Crunch (General Mills)

Cinnamon Toast Crunch introduced a campaign with an unexpected twist: breakfast events featuring the crunchy, swirly Cinnadust-covered cereal squares eating each other. Notorious for their rowdy, chomp-happy behavior, the squares are spiraling further out of control than ever before. According to the press release , “there have been reports of mysterious occurrences: muffled crunching from behind pantry doors, swirls of loose Cinnadust, and sealed boxes with just one lone square inside. The chaos escalated when content creators began receiving sealed boxes containing a single surviving cereal square and cryptic clues, fueling speculation and playful sleuthing across social media. After launching an internal search, we traced the source to a limited run where some Cinna-Squares seem to have snacked their way through the rest of the box.” General MIlls is calling each of these lone pieces of cereal “The Last Square.” “Look, we’re surprised but not sure the cereal is really to blame here,” shares Brandon Tyrrell, Sr. Marketing Communications Manager at General Mills. “Still, this bizarre (but undeniably delicious) development has forced us to act. We’re running out of time — and cereal — and we need your help.” Cinnamon Toast Crunch is asking its biggest fans to visit cinnamontoastcrunch.com to join the search to find these rogue boxes.