A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 25 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!

  • WellPoint

WellPoint is launching a Spanish-language version of its LiveHealthonline.com site in January 2015. The site will be available on mobile, desktop and tablet, Solomon Romano, Multicultural Marketing Strategy Director at WellPoint, said at last week’s Portada Evolving America Summit at Digital Hollywood.

      • McFarlandUSA

McFarlandUSA’s advertising campaign will be led by Hispanic insights. The movie is produced and distributed by Walt Disney Pictures and scheduled for February 2015

      • NBA

descarga (1)The NBA unveiled its Spanish-language campaign “Todos Arriba”(counterpart of Everybody Up ) as part of a comprehensive initiative to grow the game of basketball throughout the expanding U.S. Hispanic market.. The 2014-15 marketing campaign celebrates the NBA’s global community featuring Latin artist Henry Santos in a Roll Call spot. Throughout the season, Spanish-language spots will air nationally on ESPN Deportes, Telemundo, Fox Deportes, EstrellaTV, Discovery en Espanol, nuvoTv, Azteca America, and Mun2.Its first TV spot, “Roll Call,” will be narrated by Dominican singer and songwriter Henry Santos, best known for his time in bachata group Aventura. https://www.youtube.com/watch?v=WhlCpGa9no4

      • Whole Foods

descarga (2)Whole Foods, an organic/natural product grocery store chain, has developed a new TV, print, online and outdoor campaign called “Values matter” , created by Partners & Spade, in an effort to offset organic food competitors like Walmart that has stocked their shelves with organic foodstuffs for lower prices. The campaign is designed to restore customers’ faith in Whole Foods values in two senses: its prices and its ethics. It features 22 video ads, which were uploaded to YouTube in a “Values Matter” playlist . Two 31-second ads are marked as TV commercials—one for produce (above) and one for beef (below). Whole Foods will spend between US$15 million and US$20 million on the campaign

      • Target

TargetHolidayCatalog_coverAmerican retailing company Target is about to release its’ new holiday campaign.The retailer will thread together its holiday advertising with different versions of the same song, “A Marshmallow World,” performed by Karen O of the Yeah Yeah Yeahs. Bullseye will also appear on TV advertising in a bigger way than she has in years past. At 650 stores, a likeness of Bullseye will be on display and shoppers will be encouraged to take selfies.In total, the retailer is rolling out 15 spots, beginning Nov. 2. The spots range from a 60-second to 15-second ads promoting a specific product, like Beats headphones. 72andSunny worked on the holiday campaign.In addition to TV, the campaign includes radio, out-of-home, catalogs and digital. There will be a large digital push, with spending in digital media up 50%. Spending would be up across digital video, search, display, mobile and social. During the November and December period a year ago, Target spent US $167 million on measured media, according to Kantar Media.This year, it will continue to make Instagram shoppable, as it did for a Halloween campaign.The holiday catalog will be interactive, allowing consumers to point their device at a page and immediately add that item to their cart. its existing app, Cartwheel will offer a different toy at 50% off every day between Nov. 2 and Dec. 24.

      • Walmart

descarga (3)Walmart has expanded the role of Saatchi & Saatchi, New York, from work on the retailer’s corporate image advertising to upcoming holiday ads. These include a tear-jerker of a spot in which a little girl saves money to buy dozens of tennis balls at Walmart, presented as wrapped gifts for nursing-home residents, who are puzzled until they realize they’re meant for play during a surprise visit by an onslaught of dogs.Walmart has opened a “holiday hub” to produce thousands of creative executions for the season in one place led by Andy Murray, former Saatchi & Saatchi X CEO and now senior-VP Creative at Walmart. To produce ads for suppliers on Walmart.com, such as a recent Vine campaign for Hillshire Farms, the retailer also has turned to Swirl, San Francisco.

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 30 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!


Portada Staff

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