- U.S. Cellular
U.S. Cellular, the wireless carrier, has named Lapiz its official Hispanic Agency of Record beginning January 2010. Lapiz is a division of Leo Burnett USA.
U.S. Cellular was looking for a strategic partner to help them best define and segment their Hispanic customers, while bringing forth strategic insights and creative ideas. As Hispanic Agency of Record, Lapiz will be responsible for strategy and creative related to overall branding for U.S. Cellular and specific promotional advertising targeting the U.S. Hispanic audience.
- White Sox
The Chicago White Sox announced the selection of the San Jose Group/Chicago as its first Hispanic ad agency of record. The move is part of an effort by White Sox owner Jerry Reinsdorf and the team's top management to grow a significant, loyal segment of the White Sox audience at U.S. Cellular Field, where on average about 14 percent of the crowd is Hispanic.
Energy BBDO/Chicago will continue to handle White Sox general market advertising. The San Jose Group will work on a Hispanic-focused ad campaign that is expected to break in about four weeks. The finished campaign will include Spanish-language online work, as well as print, radio and television executions. The agency also will assist with public relations outreach to the metro Chicago Hispanic community, which numbers nearly 2 million people.
- V&V Supremo Foods, Inc.
PACO Communications, the Chicago-based multicultural communications agency, recently added a new client, V&V Supremo Foods, Inc., a manufacturer of high-quality, authentic Mexican-style foods.
PACO will handle all marketing, advertising and public relations efforts for V&V Supremo Foods. The campaign will include television, radio, print and online media designed to reinforce V&V’s “Ponle Amor A Tu Vida” (Put Love in Your Life) positioning.
- Confie Seguros
Vern Fonk Insurance Services, a family-owned business known for its late-night television ads, has been sold to Confie Seguros for an undisclosed amount. New York-based Confie Seguros said in a statement that it intends to focus on selling insurance to the growing Hispanic market.
It said Kevin Mulvaney will remain president and CEO of the company, which has been in business since 1952 and has offices in Washington and Oregon. Robert Thielke, who appears in the ads and is credited with its quirky vibe, will continue as head of marketing.
Confie Seguros said it plans to consolidate auto insurance brokerages and become the first national broker primarily dedicated to Hispanic consumers.
Hispanic Mobile Marketing Network Hipcricket, which recently passed the 50,000 campaign mark by doubling the number of campaigns in one year, announced that Doug Stovall has joined the company as senior vice president of sales. A high-performing mobile marketing and advertising executive for more than a decade, Stovall has won business from Staples, Urban Outfitters, MGM Casinos and Conde Nast, among hundreds of top brands.
Over his seventeen year career, Stovall has created and directed the mobile sales units for Acuity Mobile, Merkle, Inc. and TeleCommunications Systems (TCS).
Click here, for detailed contact information on Hispanic Corporate Marketers at these companies and the decision makers at their Advertising Agencies. In addition to information on more than 2,000 Leading Agency and Marketing/Advertising Directors who are targeting Hispanics. (Downloadable into an Excel Spreadsheet for seamless integration into your own database!).