A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.
Today’s generation of Latinos in the U.S. are noticeably expressive, straightforward and determined – just like the all-new Corolla sedan. Toyota launches the “Greater Than” campaign for the world’s best-selling nameplate, the sleek, all-new 2020 Toyota Corolla. The fully integrated campaign follows the Total Toyota (T2) cross-agency model, a cohesive marketing approach with collaboration from Saatchi & Saatchi, Burrell Communications, Conill Advertising and Intertrend with Zenith Media responsible for TV and Outdoor media buying. A series of 30-second and 60-second broadcast and digital spots were created using multicultural insights aimed at a transcultural mainstream audience. . The “Greater Than” TV spots will air across high-profile prime programming including NBC, CBS, FOX, ABC, BET, Telemundo and NBA Draft; interactive video units with Hulu, Freeform and YuMe; integrated media partnerships with Billboard Latin Music Awards, Hola Mexico Film Festival, MTV Video Music Awards, ComplexCon, ComicCon, KCON and Gaana Music Festival; print media includes Conde Nast properties, People en Español; digital content includes Eater, CBS This Morning, Hulu, Vevo, Hulu Latino and Fusion Media Group. Additionally, spots will air within select movie titles in theaters nationwide in conjunction with National CineMedia.In a creative twist for out-of-home (OOH), Toyota crafted market-specific “Greater Than” messaging. A time-specific digital OOH billboard placed in 10 key markets features different messages across six dayparts.
On behalf of client Comcast’s XFINITY, the nation’s largest video and high-speed Internet provider, creative agency GALLEGOS United, together with sister content production agency LUNA United, will showcase “Storytellers” at CAAMFest Film Festival 37. The video will be shared with festival attendees on opening night May 9th, prior to film screenings, as part of Comcast’s sponsorship package. A first-time collaborative effort with world-renowned artist Kim Jung Gi, “Storytellers” recognizes the many contributions of Asian Americans to the film and TV industries, both in front of and behind the camera.CAAMFest, an annual festival from the Center for Asian American Media, celebrates the world’s largest showcase for new Asian American and Asian film, food and music programs and honors Asian Americans of all backgrounds, from Korean and Chinese to Filipino, Vietnamese and Indian. “Storytellers” furthers Comcast’s commitment to the Asian American community. The company offers a specially curated content collection of Asian American shows, movies, music and podcasts, available to all Xfinity X1 customers across platforms. The video shorts, available in a variety of formats including 30 and 60-second, will be available online beginning May 9.
- Century 21
Century 21 Real Estate LLC, in partnership with the Hispanic Heritage Foundation, presented yesterday the 40 newly-licensed real estate agents of the “Empowering Latinas” program, which awards scholarships to help Latina entrepreneurs earn a real estate license. The Houston winners were selected from more than 285 local area applicants seeking to achieve their dream of a career in real estate. Among the new licensees are sales executives, personal trainers, accountants, housewives, and legal assistants. Each honoree received a scholarship to cover the 180-hour real estate academy course tuition fees as well as the fees to take the Texas real estate agent exam. In addition, each awardee was paired with a Houston-area CENTURY 21 affiliated broker as a mentor offering them the opportunity to hone their craft with a trusted industry professional. Century 21 Real Estate LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.
2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at [email protected].
- Sharing Services Global Corporation
Sharing Services Global Corporation, formerly Sharing Services Inc., announced a new Hispanic marketing plan to increase the customer and distributor base of its wholly owned Elepreneurs subsidiary.The new marketing campaign is directed toward the Hispanic community in the United States and Elepreneurs plans to create Spanish versions of its websites and key marketing materials to empower its independent sales force to target the fast-growing Spanish-speaking community throughout the U.S.A 2017 survey found that people of Hispanic origin make up more than 18.1% of the United States population, in addition to being the second largest ethnic group. The number of states with a population of 1 million or more Hispanic residents in 2017 included: Arizona, California, Colorado, Florida, Georgia, Illinois, New Jersey, New Mexico, New York and Texas, according to a United States Census report.Sharing Services continues to gain traction in the direct selling industry, taking interest and/or ownership in companies that offer services ranging from health and wellness to energy, technology, insurance services, training, media and travel benefits.Since its inception in late 2017, the Company has taken several steps to support its expansion pursuits, establishing a new corporate headquarters to accommodate growth and bringing on experienced talent to help drive momentum on a grand scale. The Company has also announced global expansion plans, which it is implementing throughout 2019.