A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.
Sysco Corporation, the global foodservice distribution company, today announced it has acquired J & M Wholesale Meats and Imperio Foods, Inc., leading California distributors with approximately $44 million in combined annual sales. J & M Wholesale Meats and Imperio Foods, sister companies based out of Modesto, California, operate throughout northern California and Oregon. J&M Meats, founded in 2003, is a foodservice distributor who specializes in center of the plate products, serving foodservice customers and small retail locations in the Hispanic segment. Imperio Foods was founded in 2014 and carries dry Hispanic retail-pack canned good products.J & M Wholesale Meats/Imperio Foods executives will continue to manage the business, including owner and operator, Maria Jimenez.
- Taco John’s
Taco John’s, a Cheyenne, Wyoming-based fast-food restaurant featuring Mexican-inspired fast food, has appointed Kansas City-based agency Barkley as its´ agency AOR following a review launched earlier this year. The agency will handle brand strategy, integrated creative campaign development, digital and social strategy, and content and media strategy and planning.Taco John’s operates nearly 400 restaurants in 23 states. According to Kantar, Taco John’s spent just more than US$2 million on measured media in the U.S. in 2018.
American logistics company Postmates has appointed Mother Los Angeles as its creative agency of record. Noble People will continue handling media planning and buying for Postmates.The company is also launching the first wave of a national brand campaign that includes OOH executions. The first phase of the campaign can be seen in key markets including Los Angeles, New York, and Miami.Postmates spent US$1.3 million on measured media in the U.S. in 2017 and US$1.5 million in 2018, according to Kantar Media. Launched in 2011, Postmates delivers from more than 500,000 restaurants, grocery/convenience stores and retailers in about 3,000 cities across the U.S. and Mexico City.
- Brooks Sports, Inc.
Brooks Sports, Inc., American designer and producer of high-performance men’s and women’s running shoes, clothing, and accessories, has appointed Cincinnati-based independent agency Empower as its media AOR, following a review.Incumbent OMD did not defend. Brooks Running spent approximately US$2.4 million on measured marketing in the U.S. in 2018, up from nearly US$2 million in 2017, according to Kantar Media.
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- El Torito
XPERIENCE Restaurant Group, XRG, the largest operator of full-service Mexican restaurants in the nation, has announced that one of its most popular restaurants, El Torito, will offer a special Champagne Easter Brunch on Sunday, April 21, 2019, from 8am – 2pm.This special 6-hour long brunch offering will feature a Ham and Tri-Tip Carving Station, Made-To-Order Omelettes, Waffle Station, Taco Bar, Hot Specialty Items, Seafood Station, Traditional Soups, Salads, Fresh Fruit, Desserts, Bottomless Mimosas and More!Pricing for this Easter buffet varies by location.Founded in California in 1954, El Torito continues to be a pioneer in the California full service Mexican casual dining restaurant segment.