- HOT LEAD: AmazonCrossing – “Sin Reservas” Martin Redrado’s Book
Amazon Crossing is looking to advertise a new Spanish-language title on Argentine economics. The title (“Sin Reservas”, by former Argentinean Central Bank president Martin Redrado) is scheduled to be published on Tuesday August 24th and Amazon Crossing wants to start advertising the book soon after.
AmazonCrossing was launched last May by Amazon.com as a new publishing imprint specialized in releasing foreign-language books translated into English. Twenty-five percent of the e-retailer’s revenue comes from media sales, media, including books, music and DVDs, on its websites outside of the U.S. outside of the U.S. Amazon’s Vice President of Books Jeff Belle, recently told TWSJ.
- Procter & Gamble
Procter & Gamble,already the world’s largest advertiser, upped its advertising spending by more than $1 billion in 2010.
P&G pushed new products such as its Gillette Fusion ProGlide shavers, its Gillette line of body wash and skin products and its Pampers DryMax diapers. It also introduced products to new countries, such as its Mach 3 razors to Brazil, India and Argentina and its Ariel laundry detergent to Uganda and Kenya.
- Bovespa
BM&FBOVESPA (BM&FBOVESPA: BVMF3), the Brazilian Securities, Commodities & Futures Exchange, presented on August 17 its new financial education campaign under the slogan "Wanna Be a Partner?". The event took place at BM&FBOVESPA Visitors' Center in Sao Paulo, with representatives of brokerage firms attending, and CEO Edemir Pinto and Pele ringing the opening bell. The campaign ads highlight the former soccer player's successful sporting career to illustrate some of the key concepts of investing in the stock market.
The campaign is part of the Exchange's strategy to increase the number of investors to 5 million by 2015. A wave of ads featuring Pele launches September 8. Initially, they will target the cities of Belo Horizonte, Campinas and Curitiba, covering TV and radio, movie theaters, newspapers and magazines. A warm-up phase starts August 23, with teasers in local media asking "Wanna Be a Partner?"
- UBS
UBS, the Swiss bank, is relying on the former astronaut Neil Armstrong, star architect Zaha Hadid and fast cars to help it win back customers. In a new advertising campaign, which started in Switzerland on Sunday, the bank shows images of celebrities and descriptions of their achievements above the slogan: “We will not rest. UBS.” The bank also said Monday it signed a global sponsorship agreement with Formula 1, the car racing competition, though it would not disclose financial details.
UBS said that the sponsorship deal with Formula 1 is expected to give the bank a presence in those markets where it aims to grow, like Asia, Middle East and Latin America.
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