A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
Oscar, a new health insurance provider, has named New York-based The Vidal Partnership (TVP) as its agency of record for all their Hispanic marketing needs. Oscar announced it would be offering health insurance across New York City and the surrounding areas starting this fall. Oscar is a new type of health insurance designed specifically for New Yorkers, providing an experience never before available. Oscar is fully licensed with New York State and will offer individual and family health insurance coverage. Oscar can be purchased on New York’s health insurance exchange, New York State of Health, the organized marketplace for New Yorkers to shop, compare and enroll in health insurance coverage. Customers can begin enrolling on October 1, 2013 and will begin receiving benefits January 1, 2014. Oscar has already raised $40 million from Thrive Capital, Founders Fund, General Catalyst and Khosla Ventures.
- Campbell Soup
In its newest campaign, an 8-year-old boy named Wisest Kid in the Whole World pontificates about the joy of eating Campbell’s soups. He will appear in TV commercials, print ads, online and in social media and apps. He will also appear at events. MEC is handling media services for the campaign; BBDO New York did the creative; Proximity Worldwide is the digital agency; and Weber Shandwick is handling PR. Campbell is planning to spend about $450 million on marketing in the current fiscal year, compared to $400 million last year. The campaign’s goal is to remind parents that soups offer more options to feeding kids and that kids really like soup.
- Lavidge Co/Mosaic Multicultural
Lavidge Co. — one of the Phoenix market’s largest advertising firms — has formed a new venture aimed at Hispanic and multicultural market segments. The new venture is called Mosaic Multicultural and is headed by Mark Suarez, Phoenix Business Journals reports.
Suarez previously held advertising and marketing positions at three other ad firms — Inspire and Moroch Partners in Dallas and Moses Anshell in Phoenix. At those two Dallas-based agencies, Suarez has handled Hispanic advertising and marketing for McDonald’s. Mosaic has been formed as its own company with Lavidge Co. and Suarez as its corporate managers, according to the Arizona Corporation Commission. Lavidge’s client list includes the Heard Museum, McDonald’s, Phoenix International Raceway, Phoenix Zoo, Phoenix Suns and Bashas’ supermarkets, according to the company’s website.
The destination for content about luxury watches and lifestyle, celebrates Hispanic Heritage Month by launching a special bespoke section of its content ‘En Español’. The new section will include culturally relevant and in-language content about watch reviews of some of the most prestigious watch brands —Audemars Piguet, Rolex, Omega, Patek Philippe, Richard Mille, Glashütte Original, Breguet, Blancpain, Jaquet Droz and Zenith amongst others—, watch industry news, fashion and style, food, wine and cigars, luxury vehicles, travel, watch shopping guides and full coverage of the three largest watch events in the world —Baselworld, Salon International de la Haute Horlogerie and the Salón Internacional de Alta Relojería. WatchCollectingLifestyle.com’s Founder is Halim Trujillo. Trujillo is also the site’s Editor & Publisher. Trujillo previously worked at several major Hispanic advertising and media agencies.
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