A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
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- “Lo que nos hace fuertes”
America’s milk companies have launched “Lo que nos hace fuertes“, the new multi-million dollar, cross-platform campaign which is an Hispanic adaptation to the general market “Milk Life” campaign.”Lo que nos hace fuertes” aims to educate the Hispanic community about the nutritional contribution milk makes to the Latino diet by bringing to life how Hispanic families and individuals who include milk’s protein at breakfast make the most of every day.The campaign includes print, TV and digital advertising, consumer and retail promotions, public relations and social media. The first 100 Instagram (@SiempreLeche) followers will be entered for a chance to win free milk for a year. Hispanic audiences can visit www.FuertesConLeche.com, where they can join the Hispanic community that makes a point to be Strong with Milk (Fuertes con Leche) and explore recipes and tips from celebrities and registered dietitians. Milk Life Lo que nos hace fuertes invites audiences to follow the campaign using Siempre Leche (Always Milk) on Facebook, Twitter, and Instagram.People will be able to share their own stories about how to “Milk Life” and view videos from other moms revealing how they make milk part of their family’s life.
- Wells Fargo
Wells Fargo is partnering with the National Urban League and the U.S. Hispanic Chamber of Commerce (USHCC) to host a series of small business seminars and workshops nationwide on topics such as: starting a business, access to capital, advice for young entrepreneurs, marketing, and social media strategies. The program is part of Wells Fargo’s annual Small Business Appreciation Celebration. The joint program will provide educational resources and offer additional support for local programs benefiting diverse small business communities, like the National Urban League’s Entrepreneurship Centers located in various cities in the U.S. In addition, Wells Fargo also introduced a broad multi-year initiative, Wells Fargo Works for Small BusinessSM, to deliver guidance and services to help small businesses achieve financial success. The initiative includes WellsFargoWorks.com and the Wells Fargo Works Project, an online video series, and a national contest where small business owners can compete to win US $25,000 along with mentorship and tailored solutions for their business. Along with this initiative, Wells Fargo announced a goal to extend US $100 billion in new lending to small businesses by 2018.
- “Johnson & Johnson”
Johnson & Johnson has moved its $1 billion-plus U.S. media buying account to OMD from Interpublic’s J3, a J&J-dedicated unit of UM, the company said. J3 will continue to handle media planning,
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CHECK OUT Portada’s Interactive Directory of Corporate Marketers and Agency Executives. To acquire the database, please call Kelley Eberhardt at 1-212-685-4441