Latinos in Information Sciences and Technology Association (LISTA) has selected Target Latino, a full-service marketing agency based in Atlanta that specializes in the Hispanic market, as its agency of record.  Target Latino will conduct strategic, marketing, public relations and social media marketing efforts focusing on building brand awareness and visibility across LISTA’s target audiences.

LISTA’s national Board of Directors is made up of powerful Latino executives representing a broad cross section of industries and technological functions throughout the U.S. and within their 12 nationwide tech councils.


  • Western & Southern Life

Western & Southern Life announced the rollout of an online educational tool that prepares Spanish-speaking consumers for several key life events. The Web site at www.wslife.com/es explains preparations for a variety of major life events that may require financial services. The initial 10 topics addressed on the site are: College, New job or first job, Getting married, Having a baby, Starting a business, Buying a house/mortgage, Retirement, Social Security, Planning your estate, On your own.

Life topics are found under the “Eventos de la vida” tab at www.wslife.com/es. The site also explains the basics of life insurance, annuities and other financial products. Users can share the site with friends via the “Compartir” option.


  • General Mills

In an attempt to extend its Hispanic marketing platform Que Rica Vida (What a Good Life), General Mills announced last week the renewal and expansion of its existing partnership with Univision Communications.
Univision will help promote Que Rica Vida’s new online and mobile elements as well as on-air sponsored vignettes and special cooking presentations.
General Mills will expand its Cocina Hispana, the Hispanic section of Betty Crocker Kitchens, with two new chefs. Chef Doreen Colondres and Cristina Martin del Campo will join existing executive chef Adriana Amione in creating new Hispanic recipes using General Mills products.


  • Wal-Mart – Sam’s Club

Wal-Mart’s Sam’s Club is working with the United States Hispanic Chamber of Commerce to launch a nationwide contest, Como Si: Doing Business Today for Tomorrow! The contest will be a promotional vehicle for the chamber as well as the retailer. The participants upload a video on www.comosidoingbusinesstoday.com describing what they have done to “keep up and keep going” in today’s tough economic environment.

Contest winners, 10 in all, get a trip Sam’s Club headquarters in Bentonville, Ark., to learn new ways of boosting their bottom lines by incorporating technology into their businesses. The contest, launched as Hispanic Heritage Month did on Sept. 15, will draw to a close with the announcement of the winners, an event planned for Nov. 15.

The Sam’s Club contest isn’t the only initiative Walmart has developed for Hispanic Heritage Month. In fact its major effort is a program dubbed La Mejor Herencia es una Buena Educación, or the best heritage is a good education, a national campaign, that includes television, radio, print and online advertising designed to showcase Hispanic students as role models with a focus on Hispanic Scholarship Fund/Walmart Scholarship Program recipients.


  • National Health Partners

National Health Partners, Inc. (National Health) a provider of discount healthcare membership programs announced that it has entered into an agreement with a major international healthcare company in furtherance of its goal of creating a cross-border healthcare program.

Under the agreement, National Health will be offering the new CARExpress cross-border healthcare program (the CARExpress international program) to people located across the United States, with particular focus on cities and regions containing a large number of Hispanics.

The CARExpress component will address the needs of family members living in the United States while the Hispanic component will address the needs of family members living outside the U.S.

David M. Daniels, President and Chief Executive Officer of National Health Partners, said: “The rollout of this program coupled with the pending rollout of the second stage of our internet marketing campaign will produce a tremendous amount of sales for us.”


  • Colgate-Palmolive

In celebration of September's Hispanic Heritage Month, Colgate-Palmolive announces its new scholarship program entitled "Haz la U" or "Make the U." This program, launched in partnership with the Hispanic Heritage Foundation (HHF), aims to award educational grants to eligible Hispanic students pursuing higher education.

From now until October 31, 2009, high school juniors and seniors can apply to Colgate's "Make the U" scholarship program by visiting http://www.colgate.com/hazlau. One grand prize winner will be awarded a one-time $10,000 educational grant and 15 applicants will be honored with a one-time $1,000 educational grant.


  • AutoTrader Latino

AutoTrader Latino, the automotive marketplace for the Spanish speaking consumer, will complete the roll out of its mobile car shopping service this month in the United States' Hispanic auto-buyer markets. This service integrates AutoTrader Latino's print and digital products in a unique way.

AutoTrader Latino began rolling out this mobile auto shopping solution in July and will complete the roll out in mid September when the service goes live in Sacramento, California. AutoTrader Latino consists of www.AutoTraderLatino.com, a nationwide, Spanish-language automotive classified site, and AutoTrader Latino classified print magazines distributed in the largest markets for Hispanic-American car buyers and the mobile shopping solution.

AutoTrader Latino increases its reach with print and on-line partnerships with top national and local market print and on-line media targeting the Hispanic-American community. Nationally, provides auto listings on Univision.com's city pages. Major local-market partnerships include Mundo Hispanico, an Atlanta-based general news publication and web site targeting Hispanic Americans in Atlanta and north Georgia. It also provides auto listings in the print publication and Mundo Hispanico's web site.


Click here, for detailed contact information on Hispanic Corporate Marketers at these companies and the decision makers at their Advertising Agencies. In addition to information on more than 2,000 Leading Agency and Marketing/Advertising Directors who are targeting Hispanics. (Downloadable into an Excel Spreadsheet for seamless integration into your own database!).


Portada Staff

Write A Comment

Get our e-letters packed with news and intelligence!