- Peroni Nastro Azurro/ Groslch – Global
SABMiller, the international brewing giant, has appointed LBi to handle the global digital accounts for its Peroni Nastro Azzurro and Grolsch brands. The brewer did not previously have a retained global digital agency of record for either Peroni or Grolsch. LBi, which won the account after a competitive pitch, will handle digital activity for Peroni in the UK and globally.
- Microsoft – Global
Microsoft's global account, which was wholly with Interpublic Groupe's Universal McCann, has been split for the first time. Starcom Mediavest Group has won Microsoft's 1billion North America media buying account, as well as the brand's global strategy and planning work.
Also, Microsoft is on the hunt for a new global marketing chief after Mich Mathews, who oversees a budget of more than $1bn, announced she will retire after the summer. One likely candidate to succeed Mathews is Yusuf Mehdi, senior vice president of Microsoft's online audience business, according to US blog All Things Digital.
- Unilever – Global
Unilever has appointed marketing technology company Amaze to help them build a consistent global digital presence, after a six-way pitch.
- Vertu – Global
Vertu, the luxury mobile handset brand owned by Nokia, has appointed M&C Saatchi to handle a global advertising project. M&C Saatchi beat Fallon and JWT in the final pitch, ending a review process that began in January. The agency will be responsible for handling a global integrated campaign to support the launch of a new handset.
- BSkyB – Global
BSkyB has launched a multimedia ad campaign to promote its on-demand service Sky Anytime+, with a new take on Sky's broadband's 'Happily Ever After' fairytale theme. Created by Engine's WCRS&Co, with media by MediaCom, the campaign runs across TV, cinema, outdoor, press and online from today (4 April).
- All Hotels – Global
All Hotels has chosen Global Mind to manage its on line advertising campaigns, including search, performance and branding.
- Sony Ericsson – Brazil
Router Beta has won the Sony Ericsson account in Brazil. The agency will be in charge of the marketing and digital communications for a year contract.
- Buscapé – Brazil
Buscapé has launched its new TV spot “Do you want to lose money?” in Brazil, created by JotaCom based in Sao Paulo. The spot will be shown on air television and paid tv. The e-commerce company is looking for re-positioning its brand.
- Dermage – Brazil
Dermage has appointed Euro RSCG Brazil to handle its national account after a pitch. The account will be managed by Euro RSCG Rio do Janeiro.
- Saatchi & Saatchi – Colombia
Saatchi & Saatchi starts operations in Colombia with new office in the country. The Colombian branch will be run by Esteban Guerrero Carvajal, ex global manager at Publicar S.A. Juan Pablo Navas Florez will be the creative director.
- Bayer – Argentina
Bayer Argentina has picked BBDO to handle all its products branding. Bayer is one of the most important announcers in the country, last year the company spent 305.6 million dollars in advertising, according to Ibope Monitor.
Online Directory of Corporate Marketers and Media Buyers/Planners targeting Latin Americans
An interactive online directory. with detailed contact information of more than 500 Leading Agency and Marketing/Advertising Directors who are targeting Latin Americans and/or consumers in the Latin world.
Search fields include:
Name
Company
Job -Title
Address
City
E-mail
Accounts under management
Phone
Other Comments
Methodology:
Contact acquisition happens through Portada's own subscriber lists, conference attendees, barter with tradeshows, other research etc…
Portada's team continuously updates and proofs the lists through procedures including routine phone calls, e-mail testing and USPS NCOA lists.
Price:
Annual Subscription: $499 includes unlimited access to all of Portada's premium articles and special discounts at Portada conferences.
Questions? Please call 1-800-397-5322 if you have any questions. (From outside the U.S. please call 1212 685 44 41).
