- Norwegian Cruise Line – Latin America/ US Hispanics
Norwegian Cruise Line has launched a new Spanish language website. The new version is largely a translation of the line’s English-language website, which includes an “español” option for information and booking. The line has also created a toll-free phone number that reaches Spanish-speaking operators. The site also features announcements in Spanish as well.
Kevin Sheehan, Norwegian’s chief executive, said, “Spanish speakers want you to know that you are marketing to them rather than as an afterthought.”
- Benetton – Global
Benetton is looking for an agency network to consolidate its estimated $130m global media planning and buying account. At the moment, Benetton manages its advertising and marketing issues in house. The review will not affect the brand’s creative business, which is currently handled by Benetton’s own “communications research centre”.
- Aegis Group/ Irokeesi – Global
Aegis Group has acquired Irokeesi Oy, an experiential marketing agency in Finland, valued in USD $1.2m.
Aegis also is currently in the process of being sold to Dentsu,
- Bacardi – Global
Bacardi has called a review of its global advertising business. Led from the US, Bacardi has invited agencies to pitch for the global creative account. Johannes Leonardo has managed the account for one year at the time.
- Taco Bell – Global
Taco Bell is searching for a new partner to help it with media-planning duties. The business had been handled by Interpublic's DraftFCB, Taco Bell's lead agency, and it is understood the agency would not participate in the review. Brian Niccol, chief marketing and innovation officer at Taco Bell is in charge of the review process.
GET ALL THE LEADS YOU NEED WITH PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND MEDIA BUYERS TARGETING LATIN AMERICANS!
For detailed contact information on Corporate Marketers at these companies and the decision makers at their Advertising Agencies, get access to Portada’s Interactive Directory of Corporate Marketers and Agencies targeting Latinamericans .More than 1400 Leading Agency and Marketing/Advertising Directors who are targeting Latin Americans. (Downloadable into an Excel Spreadsheet for seamless integration into your own database!).
If you are a Subscriber to the Directory login and access the Directory.