• Norwegian Cruise Line – Latin America/ US Hispanics


Norwegian Cruise Line has launched a new Spanish language website. The new version is largely a translation of the line’s English-language website, which includes an “español” option for information and booking. The line has also created a toll-free phone number that reaches Spanish-speaking operators. The site also features announcements in Spanish as well.

Kevin Sheehan, Norwegian’s chief executive, said, “Spanish speakers want you to know that you are marketing to them rather than as an afterthought.”

  • Benetton – Global


Benetton is looking for an agency network to consolidate its estimated $130m global media planning and buying account. At the moment, Benetton manages its advertising and marketing issues in house. The review will not affect the brand’s creative business, which is currently handled by Benetton’s own “communications research centre”.

  • Aegis Group/ Irokeesi – Global


Aegis Group has acquired Irokeesi Oy, an experiential marketing agency in Finland, valued in USD $1.2m.

Aegis also is currently in the process of being sold to Dentsu,

  • Bacardi – Global


Bacardi has called a review of its global advertising business. Led from the US, Bacardi has invited agencies to pitch for the global creative account. Johannes Leonardo has managed the account for one year at the time.

  • Taco Bell – Global


Taco Bell is searching for a new partner to help it with media-planning duties. The business had been handled by Interpublic's DraftFCB, Taco Bell's lead agency, and it is understood the agency would not participate in the review. Brian Niccol, chief marketing and innovation officer at Taco Bell is in charge of the review process.


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