Sales Leads: Imusic, Syfy’s ‘Caprica’, Navarro Pharmacies…

  • Imusic Worldwide

Imusic Worldwide Ltd. will launch its online digital music marketplace with a Spanish language version. Imusic is planning the launch of its Spanish language site in the first quarter of 2010.This continues the company's expansion to become one the most recognized names in digital music and video distribution on the internet.


  • El Pollo Loco

El Pollo Loco, which has aggressively been defending its turf this year after KFC added grilled chicken to its menu, has started offering beef dishes and is promoting them in new ads.

The Costa Mesa, Calif.-based chain, known for its signature marinated grilled chicken items, is adding steak tacos, a sirloin steak bowl and a steak cheese quesadilla. El Pollo Loco’s steak introduction is being supported by English and Spanish-language advertising, featuring flame spokescharacters with respective tag lines: “Taste the Fire” and “Light My Fire.” KKrueger Communications is El Pollo Loco's general market advertising agency, and Cruz/Kravetz:Ideas is the company's Hispanic agency of record. Both agencies are based in the L.A. area. In 2008, the chain spent $29 million on advertising, $28 million through November of 2009, excluding online, per the Nielsen Co.


  • Syfy's ‘Caprica’

Syfy Caprica is the prequel series to the network's hit space drama Battlestar Galactica, the two-hour pilot airs on Friday, Jan. 22. By then, Syfy says 1.5 million people will have seen at least part of it on Hulu,, DVD, FOD (free on demand) and Apple and Amazon downloads, or at film-festival screenings.

Syfy's Caprica Blake Callaway, senior vice president of brand and strategic marketing at the network, said Syfy decided to use the pilot at the core of marketing the entire 18-episode series.

Syfy's also targeting the "young, fast-growing" Hispanic market by doing Spanish-language advertising on fellow NBC Universal networks Telemundo and Mun2, and the pilot will re-air on Mun2, as well as on Bravo, USA and Universal HD, after Jan. 22.


  • Navarro Pharmacies

Navarro Discount Pharmacies, a regional player with 28 stores that cater to the Hispanic market, has named Steve Kaczynski CEO. He succeeds Marcio Cabrera, a managing director of MBF Healthcare Partners, who was serving as the company's interim CEO.

Kaczynski previously served as president and CEO of Bigg's, a division of Supervalu, and has held executive positions at Wild Oats Markets, Giant Food Stores and Cub Food.


  • OK Cable

1-800-OK-Cable, a marketing consortium of cable operators in New York, New Jersey and Southern Connecticut, has tapped Interpublic Group-owned Gotham ad agency to handle creative duties, including Spanish-language advertising.

According to Gotham officials, a new campaign — in English and Spanish — is expected to break in April.


  • Idaho Meth Project

The Idaho Meth Project has launched an advertising campaign against methamphetamine use among teenagers. The new campaign includes four commercials for television, four advertisements for print media and six for radio. Two of the radio spots are in Spanish, project officials said.

The Idaho Meth Project started to target minority groups last year, airing radio ads in regions where the state's Hispanic population is concentrated. The effort was modeled after a similar one made by the Arizona Meth Project.

Click here, for detailed contact information on Hispanic Corporate Marketers at these companies and the decision makers at their Advertising Agencies. In addition to information on more than 2,000 Leading Agency and Marketing/Advertising Directors who are targeting Hispanics. (Downloadable into an Excel Spreadsheet for seamless integration into your own database!).