A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
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Hennessy is undertaking a Vanity Fair magazine (Vanityfair.com) native advertising effort, the New York Times reports. which is to last six weeks.. The effort is in conjunction with a traditional ad campaign for Hennessy created by the Droga5 agency in New York that began early last year. The native ads on vanityfair.com will offer additional information about the campaign, which carries the theme “Never stop. Never settle” and asks, “What is your wild rabbit?” — an animal personifying a pursuit for success and achievement. MPG is Moët Hennessy’s media buying agency. Moët Hennessy is a unit of LVMH Moët Hennessy Louis Vuitton.
- Kohl’s and Walmart
Kohl’s and Walmart are stepping up the game for holiday shoppers, with further price cuts and promotional efforts meant to woo consumers back to stores. Kohl’s says it has already awarded more than US $1 million in its massive holiday sweepstakes. And Walmart is making big cuts on popular electronics, and trumpeting it largest shipment yet of new PlayStation 4. Kohl’s says it intends to hand out 30,000 Dream Receipts by Dec. 24. And it’s encouraging shoppers who don’t win instantly (one prize per store is being awarded each day) to submit their receipts via Instagram or Twitter with an #InstaDream hashtag, to qualify for a $100 gift card. Walmart, meanwhile, is increasing its promotional pressure, lowering prices on popular toys, electronics, apparel, table games and other products during what it’s calling the Christmas Countdown Savings Event. And on Dec. 15, it says it will get its largest shipment of PlayStation 4.
- Wide Angle Software
Wide Angle Software, the maker of popular PC and Mac media management software is happy to announce the arrival of its new Spanish language website. The new website is a localization of their main website which until now was only available in English, French and German. The main focus of the Spanish website is to provide Spanish-speaking users with easier access to all of the latest content and free trial versions of their PC and Mac products. Maya Benson, Director at Wide Angle Software notes that “We hope that offering our website and software in Spanish will prove attractive to the tech-savvy Hispanic and Latino communities of the U.S. and the Americas. Our aim is to serve them by providing a complete end to end experience in Spanish, from website, software and user guide localization to dedicated Spanish language customer support.”
Telemundo, the largest producer of Spanish-language prime time content for audiences in the U.S. and around the world, partnered with Target for the first-ever “Celebremos Juntos” holiday special which aired on Sunday, Dec. 1 on Telemundo. Engaging families to spark conversations and empowering consumers to make this season their own, Telemundo and Target partnered to create a custom photo-based digital campaign for Target asking viewers to submit their most festive holiday photo for a chance to win a $1,000 Target gift card and the opportunity for their photo to be featured in a LIVE commercial.
During the first quarter of fiscal 2013, Autoparts retailer AutoZone opened seven new U.S. locations, one in Mexico and one in Brazil , the fourth largest auto market in the world and a country of strategic growth focus for AutoZone.
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