A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
Check out Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 18 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at email@example.com SEE A DEMO OF THE DIRECTORY!
Internet domain registrar and web hosting company GoDaddy known for its Super Bowl ads, has tapped Initiative, as its media buying agency of record. IPG Mediabrands will handle brand media strategy, video and analytics duties. Initiative’s team will be based in the agency’s Los Angeles office.Go Daddy spent US $23 million in 2014, topping its US$21.4 million figure for 2013, during the first nine months of 2014, according to Kantar Media.The company has 12 million customers worldwide and over 58 million domain names under management.
- Haribo Gold-Bears
Publicis Groupe’s Spark has been selected to help Haribo raise its brand awareness and sales in the U.S. after a review process with five other agencies. Spark is responsible for all traditional, digital buying and planning for Haribo of America, Inc. The portfolio includes Gold-Bears and new Sour Gold-Bears, as well as Happy-Cola, Peaches, Twin Cherries, Raspberries, Sour S’Ghetti, and Smurfs. Haribo spent US$32 million on U.S. advertising in 2013, according to AdViews. Haribo is expected to maintain its famous slogan “Kids and grown-ups love it so, the happy world of Haribo” that is used on all TV advertising. No changes are anticipated in the brand’s positioning.
- SC Johnson
SC Johnson has awarded Omnicom Media Group’s PHD its global communications planning duties.The planning assignment covers approximately US$300 million in brand expenditures and will be managed out of PHD’s Chicago office. The client is based in nearby Racine, Wisconsin.The company spends an estimated US$1 billion on measured media worldwide.The selection came after a review in which the buying incumbent, GroupM’s Maxus, also participated. Maxus will continue to handle buying. SC Johnson brands include Pledge, Ziploc and Shout, among many others.
Verizon has named Wieden + Kennedy to handle creative and brand strategy. Mcgarrybowen will remain the agency of record for its wireless business and McCann will continue as agency of record for its Fios broadband service business. Verizon is a massive advertiser, spending US$2.4 billion in 2013.
- La Bodega Internacional
Hispanic-owned La Bodega Internacional, a handcrafted company based in Atlanta, has announced the launch of J.R. Revelry™, a new, 90 proof bourbon with a unique, smooth taste for new and existing craft whiskey specialists.The taste features a fresh fruit flavor, with a hint of baking spices. The finish features more spices and fresh oak, with a hint of smoke.J.R. Revelry™ was created by Jesus Ricardo, “Rick” Tapia, as a result of his passion for American Whiskey, bringing his spirits expertise and Latino heritage to this new brand. The name J.R. Revelry comes from Rick’s initials, J.R., and the Revelry comes from the atmosphere of celebration that this whiskey should engender.J.R. Revelry is the first bourbon whiskey created and owned by LBI, the first Hispanic American-owned Distilled Spirits Beverage Company and certified MBE (Minority Business Enterprise).From the bottle, to the bourbon inside it, to the label, J.R. Revelry™ is an All-American (100% Made in the U.S. – Certified) craft bourbon whiskey that is debuting in 2015.J.R. Revelry is available in New York, at a suggested retail price of $34.99 per 750 ml bottle.
Digital agency Possible, part of WPP, has been selected as a global digital agency for the energy company Shell. The selection, effective immediately, came after a pitch that included four other competing agencies. Initially, Possible will focus on the company’s corporate branding. In the U.S. Shell spent US$52 million on display advertising in 2013 and US$28 million for the first nine months of 2014, according to Kantar. In December, the company’s website had over 309,000 unique visitors in the U.S. and 1.2 million page views, which was up 82% year over year, according to Millward Brown Digital. The account will be led out of Possible’s London office. The agency’s first work will be unveiled early this year.
Check out Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 5 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at firstname.lastname@example.org SEE A DEMO OF THE DIRECTORY!