A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
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Chobani Greek Yogurt Maker Chobani has named Horizon as its media agency of record, effective immediately, after working with OMD since 2011.The Greek yogurt maker has also named Danielle Cherry as senior director-media investment and connections planning, a new position at the company.Horizon will provide strategic planning and investment across all channels for Chobani’s full portfolio.
- Honey Bunches of Oats
Honey Bunches of Oats is launching a new Hispanic 360-degree marketing campaign to encourage fans to rethink the classic cereal.The new “ESTO.ES.TODO.TM” campaign interweaves memes from Hispanic social media memes and Hispanic pop culture references to illustrate and bring to life the inherent multiplicity of experiences found in a bowl due to the cereal’s numerous tastes and textures (flakes, bunches, honey!).The campaign’s fully integrated plan includes new television spots, a digital overlay, a sampling tour, retailer events, media partnerships – including social platform Snapchat (a first for Post!), and cinema ads.
- Avocados From Mexico
Avocados From Mexico (AFM) is going big for National Guac Month. In addition to special in-store displays, huge consumer incentive offers will be launched to support the demand of avocados this fall season. AFM’s newest campaign, “For the Love of Guac,” will fully-charge every September celebration, from Hispanic Heritage Month and Labor Day to National Guacamole Day (Sept. 16) and the kick-off of Fall football by launching its first-ever national BOGO offer – buy one Avocado From Mexico and get one FREE!”For the Love of Guac” will promote and distribute over 2 million BOGO coupons through three different vehicles. “For the Love of Guac” will also include in-store radio and innovative merchandising such as the Guac Center pallet bins. Consumers will also be encouraged to celebrate “Guactember” and show their love of guac by helping AFM on Pinterest featuring “guacamole”. AFM will partner with Tabasco® Sauce to rouse the Hispanic community with a “spicy” September guac celebration honoring Hispanic heritage. A retail program bundling authentic brands of AFM and Tabasco® Sauce will offer consumers a US$1-off coupon when purchasing one Tabasco® Sauce and two Avocados From Mexico. Both promotions will be supported by innovative merchandising, consumer savings, digital/social media, retail specific programming and in-store radio.
- IDAHOAN® Foods/HERDEZ®
IDAHOAN® Foods, manufacturer of value-added products, and the makers of the HERDEZ® Brand, the number one salsa brand in Mexico, announce they are together introducing a lineup of authentic refried beans under the HERDEZ® Brand.They are available in traditional flavor as well as with hints of chorizo, jalapeño and queso. With easy to find packaging, these four new product options, will be manufactured by IDAHOAN® and distributed under the HERDEZ® Brand label, HERDEZ™ Traditional Instant Refried Beans, HERDEZ™ Jalapeño Instant Refried Beans, HERDEZ™ Chorizo Instant Refried Beans and HERDEZ™ Queso Instant Refried Beans.
- Hoteles Misión
Hoteles Misión, a 100% Mexican company founded in 1946, is looking to grow its properties from the 56 it has today, to 100 by 2020. Although 95% of its growth will take place in Mexico, the hotel chain is also looking into the U.S. market (where it already owns one property in Texas), and also Cuba and Peru. Hoteles Misión is working on new promotion strategies that lead to bookings. One example of this is “Puebleando con Misión”, a campaign based on video clips that has been working for the last three years together with the Consejo of Turistic Promotion and the government of 15 estates.This strategy sums up with a digital bet. Check out our interview with Roberto Zapata, CEO at Hoteles Misión!
INTRODUCING NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
–New Sales Leads: Weekly more than 20 new leads uploaded to the Database by the Portada Team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
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Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.
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