- Air Europa
Air Europa recently introduced its Miami Madrid flight and soon will be starting to advertise the new route using mostly digital and outdoor vehicles. Read the full article here.
- U.S. Navy
This week, Accentmarketing launched the Navy’s Hispanic branding campaign with “Mi Navy,” a 30-second original TV spot airing in top Hispanic broadcast and cable networks. The campaign, which is an extension of the general market campaign “A Global Force for Good,” launches the Navy’s new Spanish tagline “Al Servicio del Bien,” (Serving the Greater Good) created by Accentmarketing. Read more here.
- General Mills
General Mills will increase hispanic advertising again. Ian Friendly, General Mills CFO “we're anticipating a rise in multicultural consumers, particularly Hispanics, plus a growing number of aging baby boomers and the emergence of millennials as the next generation with significant influence in the marketplace.” Read about the details here.
- Partnership for a Drug-Free America
The Partnership for a Drug-Free America and Adrenalina, the multicultural advertising and marketing agency, announced that the two groups have joined forces to create a non-profit Spanish-language multimedia public service campaign aimed at Hispanic families. Read more here.
- Got Milk
The California Milk Processor Board, the state-market trade group that created the original "Got Milk" campaign, is launching an iteration of its four-year-old California-focused Hispanic-market "Toma Leche" (drink milk) campaign. The new effort, which carries the theme "More than Just Milk" (Mucho Más Que Leche), is the board's biggest Hispanic-market effort to date. It is also the first that uses radio ads.
Steve James, executive director of the board, said that the campaign includes a robust online component, "where we will have a website dedicated to 'Mucho Mas Que Leche'," as well as print for the first time, and special events including pop-up kiosks at malls. "It is much more multifaceted than anything we've done before in the Hispanic market," he says.
Spanish-language radio spots in California broke last week. The campaign will also feature a new Web site and magazine wraps for People en Español, which will be distributed at family doctors' offices starting June.
- Rent a Car
Rent a Car will launch and integrated campaign, created by Rent-A-Center Marketing Alliance partners RAZOR, Launch Agency, and Hispanic specialist Co. Jones, it will include radio in addition to television, print, interactive and in-store marketing. OMD plans and purchases the broadcast media.
Click here, for detailed contact information on Hispanic Corporate Marketers at these companies and the decision makers at their Advertising Agencies. In addition to information on more than 2,000 Leading Agency and Marketing/Advertising Directors who are targeting Hispanics. (Downloadable into an Excel Spreadsheet for seamless integration into your own database!).
