Panera, Michelob Ultra, Dodge-Lego, GAP-Walmart, Gibson, … and other brands targeting the U.S. consumer right now. Check our prior Sales Leads columns.

 

  • Panera

Fast casual restaurant chain Panera Bread announced plans for its next-generation bakery-cafe that will emphasize digital capabilities and drive-thru access. The new concept, officials said in a release,, builds off the company’s innovation in technology and the delivery, drive-thru and pick-up channels. However, dine-in customers are not being forgotten with the next-generation store featuring comfortable seating around a fireplace in a vibrant environment with new wayfinding and decor. Panera’s first redesigned cafe will open in November in Ballwin, Missouri. Updates will include Craft bakery experience, Dual drive-thru with dedicated pick-up lane, Enhanced digital experience, Contactless ordering, Refreshed brand and intuitive guest journey. “Innovation is core to who we are and with our new next-generation Panera concept, we are doing what we’ve always done – keeping a personalized experience for the guest at the heart of everything we do,” said Eduardo Luz, Chief Brand & Concept Officer, Panera Bread.  Panera worked with brand design agencies BrandOpus to develop the updated Panera brand identity and logo, and ChangeUp to design the next-generation Panera restaurant concept.

  • Michelob Ultra

MichelobAgency Gallegos United is launching a summer campaign for Michelob Ultra to celebrate bi-cultural Hispanics with a new initiative called “UltraOrgullosos” (in English, “Ultra Proud”). UltraOrgullosos is a symbolic toast to bicultural heritage and most of all, to their movement— the flow, their natural beat— which continues to inspire everyone, especially along the West Coast.  As part of the initiative, Gallegos United is creating a summer program called UltraProud Sessions: a modern and human take on virtual classes. These sessions, hosted by Hispanic American movers, explore how they’ve leaned into their heritage and culture to fuel their craft. The first session stars Los Angeles-born chef, Wes Avila. Author and Netflix star on “The Chef Show,” Avila founded Guerrilla Tacos, a street cart in the Arts District of Downtown Los Angeles. It soon became the coolest food truck in town and ended up as a Michelin Guide restaurant. The film celebrates the authenticity of the hybrid culinary world Avila has created, by combining the flavors of his youth with the wide variety of tastes Los Angeles (and the world) bring. Inviting the audience to feel profoundly proud of their heritage. This is GALLEGOS United’s first creative work for the brand since they became a roster agency for Anheuser-Busch in late 2020. Representing a strong effort from Michelob Ultra to share moving and entertaining content that has real value to the community, this work will run on the West Coast online and on social, raising a glass to pay homage and “salud!” (cheers) to Hispanic Americans in the region. The longform spot  launched last Thursday 5.27.2021

  • Dodge-Lego

Lego-DodgeDodge and The LEGO Group have announced a second LEGO Speed Champions collaboration pairing the two iconic brands. The new LEGO Speed Champions Mopar Dodge//SRT Top Fuel Dragster and 1970 Dodge Challenger T/A building set, featuring the first purple vehicle and first Top Fuel Dragster in the Speed Champion series, is being released today June 1, 2021, on LEGO.com. “Owning, or aspiring to own, a Dodge muscle car is as much about the lifestyle of joining the Brotherhood of Muscle as it is about the vehicle purchase,” said Tim Kuniskis, Dodge Brand Chief Executive Officer – Stellantis. “As a result, our brand enthusiasts are passionate about all things Dodge, including the latest cool collectibles. So, following the success of the Dodge 2018 LEGO Speed Champion building set, fans will now be able to build and show off not only the first ever 8-inch-wide (8W) muscle car, but also the first ever Plum Crazy 1970 Dodge Challenger T/A, along with an incredibly detailed 13½-long Top Fuel Dragster.” “In 2021, we are extremely excited to reteam with Dodge and expand the Speed Champions 8W Vehicle Collection even further by including new vehicle types and building experiences, for the first time, that appeal to vehicle fans of all ages,” said Christopher Stamp, LEGO Design Lead. With 627 pieces, the Dodge set featuring the 1970 Dodge Challenger T/A and the Mopar Dodge//SRT Top Fuel Dragster includes box art of their real-life counterparts to compare the LEGO creations with the real-life machines. This new building set pairing the two brands follows the LEGO Speed Champions building set that features the 2018 Dodge Challenger SRT Demon and the 1970 Dodge Charger R/T, which launched in January 2019.

 

 

Portada LiveAt this exclusive virtual event on September 22, 2021 Brand Decision Makers and Marketing Service Suppliers will share and accelerate knowledge on key topics including multicultural marketing, e-commerce marketing and marketing technologies. To find out about virtual networking solutions at PortadaLive involving a myriad of brand decision makers, please contact Sales Coordinator Michelle Lopez at michelle@portada-online.com.

 

  • GAP-Walmart

Gap-WalmartGap and Walmart announced a new partnership to introduce Gap Home, a brand of home products that will be sold at Walmart. The brand will launch on June 24 at Walmart.com and will include more than 400 home décor items that will include comforter sets, pillows and more. “We’re thrilled that Gap selected Walmart as the exclusive retailer to debut its home brand. A hallmark of American fashion, Gap is the ideal partner to bring its timeless, signature style into the modern home to help customers design and decorate beautiful living spaces,” said Anthony Soohoo, Executive Vice President, Home, Walmart. The new collection items “ranging in price from $15.88 for a Washed Denim Pillow to $64.98 for a T-Shirt Soft Jersey Reversible King Comforter Set perfect for dressing all spaces, from college dorms to forever homes,” Walmart said in a news release.

  • Gibson

GibsonGibson, the iconic, American instrument brand presents the Gibson Garage, the ultimate guitar experience. Come to the Gibson Garage to explore Gibson, Epiphone, Kramer, Mesa Boogie and KRK, try your favorite electric and acoustic guitars, and shop for your favorite guitar, accessories, and surprises. The historic 8,000 square foot shop will officially open to the public on Wednesday, June 9 at the historic Cummins Station located on 209 10th Avenue South, Nashville, TN in the heart of downtown Nashville. Whether you are a seasoned professional musician, a casual guitar player, a beginner, or simply a music fan, the Gibson Garage is a must-see destination in Nashville.

 

Portada LiveAt this exclusive virtual event on September 22, 2021 Brand Decision Makers and Marketing Service Suppliers will share and accelerate knowledge on key topics including multicultural marketing, e-commerce marketing and marketing technologies. To find out about virtual networking solutions at PortadaLive involving a myriad of brand decision makers, please contact Sales Coordinator Michelle Lopez at michelle@portada-online.com.

 

 

 

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