Colombian designer Johanna Ortiz and H&M Team Up, McCormick Has New Media AOR & More Sales Leads

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  • Colombian designer Johanna Ortiz and H&M Team Up

Colombian designer JohannaColombian designer Johanna Ortiz and H&M Team Up. Following an exclusive pre-drop of four dresses, H&M announced that its collaboration with the Colombian designer Johanna Ortiz will launch in full in March 2020. The 19-piece collection – which spans feminine dresses, tops, skirts and swimwear – features the exotic color palette, tropical florals and dramatic silhouettes that have become synonymous with Ortiz’s statement-making label. The main collection will launch in select H&M stores and online at hm.com on March 12.The collaboration is a true meeting of minds: the H&M design team travelled to Ortiz’s native Cali – also known as Colombia’s Salsa capital – to fully comprehend the complex construction behind the designer’s ultra-flattering designs. Hosted by Johanna in her elegantly decorated home, the team was immersed in Ortiz’s sophisticated bohemian world, examining her archive to revisit her signature tropical prints in re-energised colorways.

  • McCormick

McCormick & Company, an American food company that manufactures, markets, and distributes spices, seasoning mixes, condiments, and other flavoring products, has appointed UM´s 360i as its media AOR following a review. The review, which was conducted by a client, lasted several months and included agencies from every major holding company, including incumbent UM, Adweek reports.360i will handle media buying and planning across all media channels for McCormick North America’s roster of brands including Club House, Frank’s, French’s, Old Bay and Zatarain’s.McCormick spent over US$37 million on media in 2018 and nearly US$21 million in the first nine months of 2019, according to Kantar Media.

 

  • Hoyte Auto Group

Florida-based Ed Morse Automotive Group has acquired Hoyte Auto Group of dealerships. After nearly 25 years of business, the Texoma auto dealership is getting a new face and a new name. As a part of the purchase, the automotive group will take over operations of three Hoyte dealerships, including locations in Sherman, Whitesboro and Durant, Oklahoma and a truck accessory store in Sherman. Under the new ownership, the Sherman dealership will be renamed Freedom Chrysler Dodge Jeep Ram North by Ed Morse. The nearby truck accessory shop, located at 2407 N. Travis, will continue operations as Red River Truck and 4×4.The Whitesboro dealership, located at 65 Riley Road, will be renamed Freedom Ram Trucks by Ed Morse. Meanwhile, the Durant Hoyte location will be renamed as Freedom Chrysler Dodge Jeep RAM Fiat by Ed Morse as a part of the transition. No major personnel changes are expected with the transfer. One of the changes the firm pursues with this transaction is a larger focus and outreach toward the Hispanic market in the region.The Ed Morse Automotive Group is headquartered in Delray Beach, Florida and has been family owned for more than seven decades.

JOIN PORTADA’S KNOWLEDGE-SHARING AND NETWORKING PLATFORM: To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Director Leslie Zambrano at Leslie@portada-online.com.

  • Popeyes

Fried chicken fast food restaurant Popeyes Louisiana Kitchen has appointed Gut Miami as its new creative AOR breaking up with incumbent GSD&M after 12 years. Gut Miami will handle advertising, creative campaigns and social media management.Popeyes rocketed to unheard-of levels of awareness and sales in 2019 with campaigns from Gut Miami and GSD&M promoting its $3.99 chicken sandwich.Gut kicked off its relationship with Popeyes with the “Sweet Dixie Kitchen” campaign, which introduced the fried chicken sandwich in August 2019. Popeyes is owned by Restaurant Brands International and has more than 2,600 restaurants around the globe. The company was founded in New Orleans in 1972, but its corporate headquarters is now in Atlanta.

  • Cargill

Global food and agriculture company Cargill announced its new private label plant-based patties and ground products will hit retailers and restaurants in early April.The new offerings are part of Cargill’s inclusive approach to the future of protein – advancing both animal and alternative protein products to meet the expected 70% growth in global demand for protein over the next 30 years.The plant-based protein products, which were developed through culinary insight, extensive consumer research and innovation, are made in Cargill facilities, delivering the taste and consistency consumers want.The new plant-based products from Cargill are an important next step in bringing more protein options to retail stores, cafeterias, fast food outlets, restaurants and other global locations. With Cargill, foodservice and retail customers can count on an experienced global partner with the supply chain, scale and formulation capabilities to deliver the solutions they need.Cargill has invested US$7 billion globally in animal protein in the last five years while making strategic investments in the alternative protein space.

 

  • World Surf League

Check out how the World Surf League is targeting non-endemic fans through social media outreach (Interview with Tim Greenberg, Chief Community Officer at the World Surf League.)

 

 

 

  • National Peanut Board

The National Peanut Board is in the midst of an emoji marketing campaign for which it is leveraging its relationship with Twitter and other partners (Check out our interview with Ryan Lepicier, Senior Vice President and Chief Marketing Officer, National Peanut Board.)

 

 

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