Hyundai’s Amazon Add-To Cart Campaign, JC Penney Joins Catalyst Brands…

Hyundai launches national advertising campaign highlighting the convenience of “Add to Cart”... and five more brand initiatives targeting the U.S. consumer right now.

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Our Sales Leads column discusses the latest brand and media agency initiatives. View past columns in the archives here.

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  • Hyundai’s Amazon Add-To Cart Campaign 

    Hyundai Motor America. (PRNewsFoto/Hyundai Motor America) (PRNewsfoto/Hyundai Motor America)

    Customers in the U.S. can buy new Hyundai vehicles directly on Amazon Autos and schedule pickup through participating dealers. Hyundai is the first and currently only brand available on Amazon Autos.   A national advertising program launch kicks off with an all-new marketing campaign highlighting the convenience of “Add to Cart”. The campaign includes integrated partnerships, TV and digital video advertising, social extensions and more. All-new ads highlighting the joy and simplicity of “Add to Cart” began airing across television, social, and digital channels on January 7.
    The ad, set in an Amazon fulfillment center, showcases iconic toys and merchandise typically ordered from Amazon, culminating in the reveal of the 2025 Hyundai Santa Fe from an Amazon shipping box. The creative then fades into showing how seamless it is to add the Santa Fe to an Amazon Cart on your phone via Amazon Autos.
    The content will air nationally, including during upcoming professional football and basketball games, and on Amazon Prime Video properties. Beyond video, Hyundai is diversifying the channel mix to demonstrate the ease of purchase on Amazon through out-of-home (OOH), audio, website content, paid search and media partnership integrations.
    Furthermore, Hyundai is also spotlighting key consumer benefits such as ease and convenience in a mini-campaign series titled “In the Time it Takes”, which will run on digital and social channels beginning in mid-January through March. The creative highlights various scenarios in life that should be simple but take longer than expected (i.e. finding the remote or teaching your parent the newest slang term) and then shows how purchasing a Hyundai vehicle on Amazon Autos is even easier than these tasks and could have been completed in this time.The integrated program was developed in collaboration with Hyundai’s creative agency of record, INNOCEAN USA, while its media agency, Canvas, coordinated the media buys.“At Hyundai, we put the customer at the center of everything we do, and we are always looking for ways to improve the vehicle purchasing experience,” said José Muñoz, President and CEO, Hyundai Motor Company. “We’re thrilled to be the first brand enabling our dealers to sell vehicles through Amazon Autos. This collaboration allows customers to conveniently discover, learn about, and purchase their preferred Hyundai model from their local dealer through one of the world’s most trusted shopping experiences. It represents the future of automotive retail and our commitment to redefining how cars are marketed and purchased.”

  • Verizon

    Verizon has hired Wieden+Kennedy as its lead social media agency, Ad Age reports. The account previously was held by R/GA.  Check out our interview with

  • Freshpet

    American Pet Food Company Freshpet has launched a new mob movie-inspired campaign featuring “The Sopranos” stars Steve Schirripa and Robert Costanzo, alongside “Goodfellas” actor Johnny ‘Roastbeef’ Williams. Created by independent agency Terri & Sandy and directed by Emmy-nominated Dan Opsal of Hungry Man, the spot debuted during Netflix’s Christmas NFL games in 30- and 15-second versions, with a 60-second version rolled out across social and digital platforms.

     

    Portada LiveFind out about Portada Live events planned for 2025. Portada Live events are highly curated, and the agenda is designed to maximize knowledge-sharing and networking between top brand marketing, media agencies, and media executives. To learn about thought leadership and networking solutions at Portada Live and Portada digital media offerings, don’t hesitate to contact Sales Director Irma Gutierrez at [email protected].

     

  • Whataburger

    Empower Media has beennamedthe Media Agency of Record (AOR) for Whataburger, the southern fast-food chain with a 16 state footprint known for its bold flavors and distinctive Texas charm. This partnership marks a significant step forward for both Empower and Whataburger as they collaborate to elevate the brand’s presence to cut through in new markets. As the new Media AOR, Empower will lead Whataburger’s media strategy, planning, and buying across all channels. Empower’s deep understanding of consumer behavior, along with their track record of innovative media solutions, aligns with Whataburger’s goal to engage loyal fans while expanding into new regions.
    Headquartered in San Antonio, Whataburger has stayed close to its roots while building systemwide revenue of more than $4 billion annually across its 16-state footprint and over 1,085 restaurants.

  • Franklin Templeton

    Franklin Templeton has launched a new U.S. brand campaign focused on the firm’s capabilities and its innovative solutions for financial professionals and their clients. The new campaign will run across financial television, targeted out-of-home locations in offices and buildings, and digital channels. The ads will air on CNBC, Bloomberg, and Fox Business through September 2025. Digital advertising will appear on premium financial news and social media sites. Franklin Templeton worked with Boathouse to create this new campaign. Franklin Templeton’s new campaign builds on its brand longevity while focusing on innovations in alternative investments customized solutions, including custom indexing platform Canvas®, exchange-traded funds (ETFs), and separately managed accounts.
    “We know our clients are looking to do business with fewer asset managers that can meet more of their needs. We have an immense breadth of capabilities that we can offer as a partner, helping them think through and solve their challenges today and for the future,” said Jeff Masom, Head of U.S. Distribution“. For the past 76 years, Franklin Templeton has had a proven history of evolving with our client’s needs,” said Jennifer Ball, Chief Marketing Officer. “‘Your trusted partner for what’s ahead’ highlights recent innovations that help us provide trusted. Solutions for our client partners and their end investors.”

     

  • JC Penney Joins Catalyst Brands

    JCPenney and SPARC Group announced that they have combined to form a new organization, Catalyst Brands, creating a portfolio of six iconic retail banners celebrating American style’s essence. Catalyst Brands brings together SPARC Group’s brands Aéropostale, Brooks Brothers, Eddie Bauer, Lucky Brand and Nautica with JCPenney and its exclusive private brands, including Stafford, Arizona and Liz Claiborne. Catalyst Brands, which has served over 60 million customers over the past three years, has broad consumer reach through a robust distribution network of owned stores, e-commerce sites and wholesale partners. Catalyst Brands launches with more than $9 billion of revenue, 1,800 store locations, 60,000 employees and $1 billion of liquidity and is poised to generate significant strategic and operational value. Marisa Thalberg, formerly the consulting chief marketing and brand officer of JCPenney, has become the chief customer and marketing officer of Catalyst Brands. The combined Catalyst Brands organization is a joint venture formed in an all-equity transaction between JCPenney and SPARC Group, with shareholders Simon Property Group, Brookfield Corporation, Authentic Brands Group and Shein. In addition, Catalyst Brands has sold the U.S. operations of Reebok and is exploring strategic options for the operations of Forever 21. Marc Rosen, formerly the chief executive officer of JCPenney, has become CEO of Catalyst Brands.  “Catalyst Brands brings together the rich heritage of six unique brands with modern energy and a new vision for success. The word ‘catalyst’ reflects our drive to accelerate innovation and energy and amplify the impact of this powerhouse portfolio. Together, we bring scale, expertise and broad appeal to customers across America,” Rosen said. Last week JCPenney also appointed independent agency Mischief @ No Fixed Address as its creative agency, Marketing Dive reports. It is likely that the new Catalyst Brands formed entity will continue the relationshhip.

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