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eBay
eBay has appointed Dentsu’s iProspect as its new global media agency following a formal review initiated earlier this year. The previous agency, EssenceMediacom, had held the account since 2019. COMvergence estimates that eBay’s media budget for 2024 will reach US$350 million, with US$175 million managed by the new agency, while the rest, designated for performance marketing, will be handled internally by eBay. The company noted that the review was part of its ongoing transformation efforts.
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Amazon
Amazon has split its global media duties between WPP and Omnicom Media Group (OMG) after its decade-long partnership with IPG. The decision follows a thorough six-month review process, according to a spokesperson from Amazon. Under the new partnership, OMG and WPP will have their roles divided by region, with OMG focusing on the Americas and WPP covering EMEA and APAC. This comes after Amazon ended its decade-long partnership with IPG which started in 2013, according to ADWEEK. Last December, IPG Mediabrands became the first media company to partner with Amazon Ads in support of its newly launched Prime Video advertising tier. it will continue to serve as Amazon’s global media partner for Amazon Web Services, Amazon Business, and Amazon Ads.
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SANDALS®
Sandals Resorts is pleased to announce the selection of the award-winning Leo Burnett as the agency of record supporting the Sandals and Beaches brands. The Chicago-based firm has been entrusted with the creative effort to enhance the respective brands under the resort companies’ umbrella. Beginning immediately, this engagement will encompass creative ideation and execution across all mediums and platforms for the brands’ dynamic portfolio of Caribbean resorts, including adults-only Sandals Resorts and family-friendly Beaches Resorts. This announcement follows a competitive review process that began in Q1 and included several of the industry’s most highly regarded global creative agencies.
At this exclusive event on September 19, 2024 brand decision-makers and marketing service suppliers will share and accelerate knowledge on crucial topics, including Latin American marketing, e-commerce marketing, and leveraging marketing technologies. To find out about thought leadership and networking solutions at Portada Live involving many brand decision-makers, don’t hesitate to contact Sales Director Irma Gutierrez at [email protected].
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Toyota Motor Co.
Toyota Motor North America unveiled an NFL-themed campaign that highlights Toyota’s deep connection to the NFL and its support of football fans across the country. The campaign builds on Toyota’s 67-year legacy of playing a grassroots role in football’s rise in our communities, to now advancing a modern vision of how the brand will bring Toyota owners closer to the game they love in new and unexpected ways. “The Official Automotive Partner of the NFL” will release a season-long schedule of content across linear broadcast, digital, paid social and in-game formats. The content features a debut spot, with additional creative to be shared later this season. The” We Roll Deep Anthem” spot features a unified cavalcade of Toyota Nation fans and Team Toyota stars—Brock Purdy (49ers), Eli Manning (NFL Legend), Michael Pittman Jr. (Colts), and Puka Nacua (Rams)—setting off on an adrenaline-packed NFL adventure. The campaign debuted on Thursday, September 5 during the primetime matchup between the Baltimore Ravens and the Kansas City Chiefs as the two clubs kick off the NFL season on NBC and Peacock. Toyota’s NFL campaign will enhance fan engagement with several initiatives throughout the 2024 season. To enter, fans can visit www.toyota.com/nfl and check back throughout the season for new weekly challenges and prizes.
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Albertsons Companies, Inc.
Albertsons Companies, Inc. introduced its newest Own Brand, Overjoyed, marking the company’s first major private label debut in recent years. Overjoyed offers shoppers a curated selection of colorful and tasty products including cupcakes, candles, and liners; cookies; chocolatey trail mixes; cheesecakes and sprinkles. An extension of Overjoyed, Overjoyed Boutique™ features decorative vases, candles, and seasonal gifts to make everyday sparkle. Overjoyed and Overjoyed Boutique™ are available now in Albertsons Cos. stores including Albertsons, Safeway, Vons, Jewel-Osco, ACME, and Shaw’s. Promoted via the company’s email, social, and digital channels, Overjoyed marketing features a lively color palette, captivating details, sparkles, and a consistent teal logo, bringing the brand’s optimistic, cheerful, and magnetic personality to life. Overjoyed is the latest addition to the company’s Own Brands portfolio, which includes trusted household names such as Signature SELECT®, O Organics®, Lucerne®, Open Nature®, Primo Taglio®, waterfront BISTRO®, Soleil® and Value Corner®.
