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DoorDash
On November 11, DoorDash launched “Hay DoorDash En La Casa”, a national, multicultural campaign showing Hispanic Millennials and GenZers that with DoorDash, customers don’t have to cook to benefit from a meal at home with family and friends. The campaign spans national TV, digital and social media, streaming audio in Los Angeles and out-of-home (OOH) ads that will launch in Los Angeles before expanding to Miami and Houston in 2025.
The campaign celebrates and inverts a common Hispanic experience: you’re out with your parent or partner and ask to stop for food. They respond with the dreaded refrain “hay comida en la casa,” translating to “there’s food at home.” But now, DoorDash shows adventurous eaters they can bring all their favourite local restaurants into la casa with ease. The campaign is the first work for DoorDash from GUT Miami, which marks the expansion of the relationship within the GUT network, adding to the existing partnership with GUT Los Angeles. -
Carvana
Carvana, a platform for buying and selling used cars online, launched a new broadcast campaign starring seven-time NASCAR champion Jimmie Johnson. The commercial highlights Carvana’s same day vehicle delivery service, allowing customers to receive their car in less than 24 hours after placing an order on carvana.com. “After several successful seasons with Jimmie, we couldn’t be more excited to have him star in a Same Day Delivery campaign,” said Ryan Keeton, Carvana’s co-founder and Chief Brand Officer. “His proven record on the race track makes him a natural choice for a commercial highlighting the speed of Carvana’s Same Day Delivery.” Produced by Carvana’s in-house creative team, the ad showcases Johnson’s humor as he experiences a ‘day in the life’ of a Carvana customer advocate. His famous precision on the racetrack seamlessly translates to the speed and ease of Carvana’s same day delivery service as he takes on the challenge of delivering cars to excited customers in just hours. The campaign will air across multiple platforms, including television, digital, and social media channels in the coming weeks.
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UnitedHealthcare
UnitedHealthcare has announced a significant expansion of its Individual & Family Affordable Care Act (ACA) Marketplace plans, now offering coverage in 30 states. This increase includes new coverage areas in Indiana, Iowa, Nebraska and Wyoming, as well as additional counties in 13 other states. UnitedHealthcare’s ACA Plans have a full end-to-end Spanish experience for an important, commonly underserved segment of our population. “UnitedHealthcare’s plans are designed to help more individuals and families access affordable coverage options that include a wide range of benefits, cost transparency and predictability, and a simple enrollment and member service experience in both English and Spanish,” said Marcus Robinson, CEO, UnitedHealthcare Individual & Family Plans. Horizon Media is UnitedHealtchare’s media agency. UnitedHealthcare Individual & Family ACA Marketplace plans help make affordable benefits accessible to individuals who may not qualify for or cannot afford other types of coverage, with many qualifying for plans as low as $0 per month based on their income. In 2024, 90% of UnitedHealthcare’s Individual & Family ACA Marketplace plan members received subsidies to help reduce their health insurance premiums, and over half of its ACA Marketplace plan members pay $0 in monthly premiums in 2024. -
Carlsberg
We Are Social has been appointed by Carlsberg Group as its global social media agency of record. The pitch was by We Are Social’s UK office. The Carlsberg account includes the Tuborg, Somersby and 1664 Blanc brands .Henna Mertsola, global digital marketing & media director at Carlsberg, says: “We were impressed by We Are Social’s combination of creative reputation and global reach and their ability to bring new technologies into our social approach. We’ll collaborate to create more globally consistent and social-first content and bring new and fresh ideas to our brands. We Are Social will collaborate closely with Carlsberg Group’s global media agency of record, iProspect (a unit of Dentsu).
Find out about Portada Live events planned for 2025. Portada Live events are highly curated events. Their agenda is designed to maximize knowledge-sharing and networking between top brand marketing, media agencies, and media executives. To find out about thought leadership and networking solutions at Portada Live and Portada digital media offerings, don’t hesitate to contact Sales Director Irma Gutierrez at [email protected].
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United States Marine Corp
WPP’s THOMPSON, part of the VML network, has been awarded and retains the United States Marine Corps account, one of their most extended client relationships, spanning over 77 years. The Marine Corps Recruiting Command (MCRC) Advertising Program centers on brand awareness, lead generation, and recruiter support. The US $1.9 billion contract for Marine Corps Recruiting Command duties will be annualized over a 10- year period, comprised of two 5-year periods. The contract value includes agency fees, media, production, and other related costs over the contract’s life. The win was officially announced after a standard, mandated competitive government procurement review. After WPP’s reorganization of Wunderman Thompson earlier this year, THOMPSON was formed to service the US Marine Corps account. THOMPSON builds upon the legacy of an iconic portfolio of brand work while being strategically positioned for future innovation. The 200+ person team is poised to deliver work across the full marketing funnel to support Marine Recruiters with modern tools and inspire the next generation of youth to earn the title, Marine.
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Gemini
Gemini’s global out-of-home campaign launched this week in New York, Los Angeles, Miami, Dallas, and London with 2,794 ad placements, the first of a series of global activations planned for major cities. The goal is to give consumers a glimpse of a future with crypto at its core. Created in partnership with brand agency Tombras and out-of-home specialist Quan Media Group, the campaign features scenes of the future drawn by Matt Griffin, a renowned multimedia artist best known for his work on Dune, Dune 2 and Star Wars.The campaign showcases how crypto can be used over the next 100 years and beyond – all while inviting Gemini customers to become pioneers in this new frontier of financial innovation. The creative theme, “Go Where Dollars Won’t,” emphasizes exploration, growth, and crypto’s limitless potential, whether it’s going on that Martian Safari to fulfill a life-long dream of capturing an unforgettable photo of a Wooly Mammoth brought back to life via de-extinction, or using bitcoin to pay for your lift pass to go strata-skiing on a breathtaking ice asteroid. The campaign will debut across a number of pivotal locations in each market, including The Dolphin Expressway in Miami, the American Airlines arena in Dallas, and the entrance to Madison Square Garden in New York City. In Los Angeles, the artwork will be displayed on the City National Bank building on Sunset, and in London it will appear in Heathrow Airport and the London Waterloo Rail station.
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eBay
eBay launched a global brand campaign, with the tagline ‘Things.People.Love.’ The news was broken to Chain Store Age, with one of the first ads featuring Emma Chamberlain, a well known US creator and influencer. A string of celebrities will share their own personal stories in clips that will be aired across both linear and digital channels.
